Technology Convergence and the Value of Simplicity

Around 50% of the US workforce holds a job that involves some teleworking, according to Telework Research Network. Despite the common nature of telework, however, companies are still grappling with the best approach to collaboration. Many enterprises opt to use a plethora of solutions from multiple vendors, which places enormous strain on IT departments who are tasked with managing disparate meeting room endpoints and incompatible systems.

An effective communications ecosystem is in the ergonomics of engineering simplicity. There is no need to over-engineer a device or a solution when an uncomplicated, yet secure architecture will achieve the goal of reliability, sustainability, and longevity. The convergence of video, meetings, and messaging means the paradigm is shifting away from individual devices and towards integrated solutions based in the cloud. The cloud has disrupted the physical on-premises model and offered enterprises the freedom to do more with less. Technical capabilities are converging in the cloud and moving away from traditional physical infrastructure.

According to Gartner’s “Forecast: Unified Communications, Worldwide, 2Q18 Update,” those segments with revenue of $6.8 billion in 2017 will grow to $7.1 billion by 2022. The core growth driver in this mix is cloud conferencing, with a compound annual growth rate (CAGR) of 5% through 2022. Another key trend related to this market is that the proportion of organizations using embedded audio conferencing delivered through their meeting solutions provider will rise from 10% of meeting solutions users in 2016 to 65% in 2022 (according to Gartner’s “Forecast: Audioconferencing, Worldwide, 2016-2022”).

Cloud-based converged conferencing services (audio, video, web, screen share, chat, etc.) continue to take market share from standalone applications. This trend reflects the fact that integrated solutions avoid a disjointed approach to meeting room experiences and provide a much easier, seamless way to scale your collaboration plans in line with the growth of your business. Here are some important considerations to improve the way you meet:

  • Meet in an Instant: The ability to connect seamlessly with colleagues from anywhere and on any device is a blessing for enterprise customers who want to focus on meeting and not IT complications.
  • Be more secure. The value of your data is the essence of everything you do and everything you are. Greater functionality and reliable, integrated cloud-based solutions that consolidate the chaos caused by cumbersome hardware and archaic architecture helps to secure your meeting experience and safeguard your identity.
  • Be intuitive. The need to use separate devices for video, meetings, and messaging is no longer a barrier to effective communications. Think simplicity, think intuitively. Solutions that provide a one-stop portal to improve people engagement opens a world of possibilities to collaborate more effectively and reach wider communities.
  • Turn over a new technical leaf. Now is the time to explore new ways of working. The ‘mobile me’ philosophy is a reality. At the touch of a button, you can do more, share more, meet more. It’s time to re-evaluate your existing infrastructure and adopt intelligent solutions that give users an enriched communications experience.

Expanding opportunities

Enterprises are taking advantage of integrated technologies to accelerate business and collaborate seamlessly. Technology convergence presents enormous opportunities to expand customer interaction and enable the workforce to work more efficiently at the touch of a button.

Innovation is changing the way we work and is a driving force behind new service capabilities and market dynamics. Speed to market is essential for success and keeping ahead of the competition. Most workloads in the years to come will be processed in the cloud. At this rate, enterprises that are slow to adopt a robust cloud strategy and make the transformation to digital business initiatives risk being left behind. The emergence of convergence is upon us. Embrace simplicity and you will ultimately expand your capabilities.


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