The History of the Milwaukee Brewers Logo

The Milwaukee Brewers were once the Seattle Pilots. However, the baseball team played for a single season before it went bankrupt, with the result that it was picked up by Bud Selig. This was the fulfillment of Selig’s effort to bring a baseball team to Milwaukee, which had met with failure on multiple occasions before that point in time. As for why the Seattle Pilots were renamed the Milwaukee Brewers, well, suffice to say that there are a couple of reasons, which are very much connected with one another. First, it was tradition for Milwaukee-based baseball teams to be called the Milwaukee Brewers. Second, the popularity of the name Milwaukee Brewers can be explained by various efforts to honor the local beer-brewing tradition. As such, it was no wonder that the Milwaukee Brewers winded becoming the latest in a number of baseball teams to bear the name.

How Has the Milwaukee Brewers Logo Changed Over Time?

When the Seattle Pilots were still the Seattle Pilots, their symbol consisted of a white baseball situated within a ship’s wheel that bore a pair of wings. For people who are confused about the ship’s wheel, it should be mentioned that there are maritime pilots as well, who are responsible for guiding ships through congested as well as otherwise dangerous waters, meaning that they need to be skilled experts with an excellent understanding of the potential hazards that they are expected to navigate. As for the wings, Seattle has long been associated with planes because of the aerospace companies that can be found in it and its surroundings.

Once the Seattle Pilots turned into the Milwaukee Brewers, the baseball in a winged ship’s wheel was turned into a baseball player swinging a bat within a circle. On the whole, the symbol was relatively simple in nature, which is perhaps unsurprising when the change happened so fast. Regardless, it is interesting to note that the baseball player is Barrelman, which served as the mascot of a Minor League baseball team before making a comeback when Selig managed to secure a Major League baseball team. The mascot is very recognizable, not least because he possesses a beer barrel for a torso as well as a tap for a nose.

In total, the initial symbol lasted from 1970 to 1977. After which, it was replaced by a baseball in a baseball glove, which was the winning design out of more than 2,000 submitted by both amateur and professional designers. On initial inspection, the symbol looked very simple. However, it is worth noting that the symbol was actually created using a “M” and a lower-case “B,” meaning that it is somewhat more clever than what initial impressions might indicate. In 1994, the Milwaukee Brewers revealed a new symbol that was created when the team decided that it needed something new as it approached the 21st century. The “M” and the “B” made a comeback in an interlocked form superimposed on a pair of crossed baseball bats. Moreover, this part of the symbol was situated in a gold-trimmed blue baseball diamond.

Amusingly, said symbol was switched out for a new one in 2000. The replacement consists of “Brewers” over a baseball centered in a blue and gold frame. Furthermore, “Milwaukee” can be seen on top of the baseball, while sprigs of barley can be seen beneath it. Naturally, the barley is meant to honor the beer-brewing tradition that led to the baseball team’s current name. Very recently in 2018, the Milwaukee Brewers had another symbol change to the current stylized “M” done up in blue with both white and gold trim. This time, it is a sprig of wheat that can be found beneath the “M,” which serves much the same purpose as the sprigs of barley before it.

Final Thoughts

Summed up, the Milwaukee Brewers has seen some significant changes to its symbol over the course of their existence, which have served to build up the brand. The current symbol is still very new, but it will be interesting to see how long it will last before being replaced in its turn. There are some symbols that have managed to last for more than a decade’s time, but there are others that never managed to make it to even their first decade.


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