The Watch You Can Buy Only if You Own a Bugatti

Jacobs & Co. has created a watch that you can only acquire if you own a Bugatti. In a very special event, Bugatti and Jacobs & Co. has combined their talents and creativity to deliver a technical innovation that results in a turbo charged watch that is complimentary to the vehicle.

The Jacobs & Co. Twin Turbo Furious Bugatti

This watch is the result of what happens with you combine the expertise of a Swiss watchmaker and a French automaker. The two legendary companies, each highly esteemed for their high end luxury productions have teamed up and put their heads together in the creation of the new Twin Turbo Furious Bugatti. We learned from their recent announcement that they plan to continue their collaborations in an ongoing celebration of the two brands but this is not their first project. In 2004, they entered into a relationship producing a few different customized watches and more recently they delivered the customizable Parmigiani Bugatti Type 390 in 2018. In their latest negotiations it was determined that Stephen Winkelmann would lead Bugatti as their President and he’s fond of the partnership with Jacob & Co. We also learned that he founder of Jacob & Co., Jacob Arabo has a love of cars and had been looking for a partner in the automotive industry. He had a failed discussion with execs at Lamborghini but found success with Stephen Winkelmann of Bugatti.

The Bugatti Chiron Sport Edition in celebration

Bugatti had been in business for 110 years and when it was time for the celebrations of the marked anniversary, Jacob & Co. was compelled to respond to the event. They churned out several different time pieces for the event. The Bugatti Chiron Sport Edition 110 Years was one of them. They worked with amazing speed, drawing upon their existing movements which cut down on the amount of time that it would have taken to create new in-house power sources. The new twin Turbo Furious which made its debut in 2018 at Baselworld was one such model. They also offered a chronograph sports watch under the inspiration of Bugatti.

There was a limited production of just 20 cars made by Bugatti in celebration of their 110th anniversary. To go along with these cars, Jacob & Co. was asked to make 110 watches which amounted to one watch for each year that Bugatti had been in business. The watchmaker dedicated the watches exclusively to Bugatti with the B flag on he back of the timepieces and the Bugatti colors incorporated into the designs of the dials.

The Jacob & Co. Twin Turbo Furious Bugatti Edition

The watch model that Jacob & Co. decided upon was inspired by the Bugatti blue Chiron. The Bugatti logo appears at the 6 o’clock position with the Jacob & Co. log at the 12 o’clock spot. They gave the power reserve indicator the fuel tag which rests comfortably at 50 hours and it’s location is brilliantly placed n between the two high speed flying tourbillons. The movement that powers this exclusive edition features flying tourbillon, minute repeater, chronograph, reference time differential indication, minute repeater, chiming at hours, quarter hours and minutes in sequence, seconds, hours and minutes. There is a blue ring around the dial featuring white hour indicators, matching it fairly with the Bugatti Chiron.


The Twin Turbo Furious Bugatti Edition is limited to 20 pieces and they are only available for purchase to Bugatti owners. The case is large at 57 mm x 52 mm in width and 17 mm in depth. This watch is comprised of 832 components. The tourbillons rotate one every 24 seconds in the internal cage every 72 seconds for the external cage and 8 seconds in the intermediary cage.


When Jacob Arabo created the watch that is to be sold only to those who own Bugatti cars, he made the decision that they would be offered with two available formats. His concept for the everyday version of the watch, for those who want the watch but not the Bugatti, is his notion of an affordable version of the watch that retails for $36,000. The exclusive iteration of the timepiece is for Bugatti owners only and it retails for more than $500,000 and there are notable differences.

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