If Twitter Gets Sold, Who’s Going to Buy Them?

Social Media

According to recent rumors, social media site Twitter is on the verge of being sold.  While the rumors aren’t 100% substantiated, they aren’t surprising either.   Twitter’s been on the decline during the past year (really the past 5 years) as it’s been having trouble monetizing and realistically trying to find an identity.  It’s dwarfed by social media sites Facebook and Instgram and has never really fit a solid advertising model.  Recently the company has lifted their 140 character limit but it may be too little too late.  Still though, having over 300 million users would more than likely be a boon to any company looking to beef up their social media presence.

According to CNBC, Twitter’s board might receive a formal offer to buy the service as soon as today. Among those rumored to be in the running are Salesforce.com (the cloud computing company best known for its customer relationship management software) and,  Google, although others are in the mix as well.  So who is the more likely candidate?  Frankly I think it’s a tie.

The case for Google

While Google dominates internet advertising and search, there’s one area that they’ve failed to really crack.  That area is social media.  Their Google Plus offering is decent.  It’s user friendly and has some cool community features but ultimately never did and is still having a lot of trouble catching on.  Either developers there just don’t find it to be a priority or Google’s been waiting around to scoop someone up.  A social media site would be a natural acquisition for the search giant because well, why not?  Google’s got their hands on just about everything including self driving cars.  If they could acquire Twitter at a discount, change the site around to be more advertiser friendly, it could very well be another cash cow.

The case for Salesforce.com

Salesforce, which specializes in using social networks to sell you stuff, would also be a likely candidate, and there might even be competing bids.  What’s the reason for Salesforce?  Honestly, it’s Marc Benioff.   This guy just loves buying stuff.  The company’s been on a spending spree over the last 12 months so why not take a stab at Twitter?

Ultimately I think it will come down to the highest bid and chance to make Twitter a success.  If anyone can make Twitter profitable I’d go with Google.

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

10 Things You Didn’t Know about Fabrice Haiat
Michael Chasen
10 Things You Didn’t Know About Michael Chasen
10 Things You Didn’t Know about Tali Saar
Peter Colis
10 Things You Didn’t Know About Peter Colis
credit card
10 Things We Like about the Bilt Rewards Card
Credit Card
10 Reasons We Like The Divvy Business Credit Card
Tesla
The Top Five Stock Picks Targeted at Climate Change
Credit Card
The 20 Best Travel Credit Cards of 2021
flea market
10 Reasons to Visit the Pendergrass Flea Market
Turner Falls
The 20 Best Day Trips From Dallas
American Airlines
How Do You Achieve American Airlines Elite Status?
New Jersey State park
The 10 Best State Parks in New Jersey
2021 Toyota Camry 4
Why The Toyota Camry Will Be Around Forever
Mercedes-Benz is Spending $47 Billion on Its Electric Car Effort
10 Things You Didn’t Know about The Bugatti Divo
Dodge Raider
Remembering The Short Lived Dodge Raider
Michael Kors Watch Hunger Stop Chronograph
The 10 Best Watches for Handling Heat
Patek Phillipe’s Green-Dial Nautilus
A Closer Look at the Patek Philippe’s Green-Dial Nautilus
A Closer Look at the Creux Automatiq Ghost V3 Mono
Seven Fridays
A Closer Look at the SevenFriday’s P1C/04 Caipi Watch
David Tepper
The 10 Richest People In North Carolina
Hayley Williams
How Hayley Williams Achieved a Net Worth of $14 Million
Dick Cheney
The 10 Richest People in Wyoming
Nancy Cartwright
How Nancy Cartwright Achieved a Net Worth of $80 Million