Need Proof that Cable TV is Dying? This One Stat Trumps Them All

With the rising cost of cable television and the advent of YouTube, more and more viewers, particularly those in the younger demographic, are turning on their computers, not their cable boxes, to watch everything from documentaries, indie comedies, and serial dramas. According to New Media Rock Stars,  AwesomnessTV, a teen targeted channel that is now part of DreamWorks animation, managed to shift big money sponsor, Royal Carribean Cruises, from TV to Youtube. This is quite remarkable, as even five years ago, it would be unheard for wealthy advertising budgets to be spent in slots on Youtube. Instead of turning on … Continue reading Need Proof that Cable TV is Dying? This One Stat Trumps Them All