What Can You Do with a Public Relations Degree?

Speaking

As the media landscape continues to grow, there’s an ever-present need for professionals in the field of public relations, or “PR” management. Despite what most people think, there’s more to being a public relations expert than sitting behind a computer screen and making sure a company posts the right things on social media. A public relations degree is the first step in unlocking a world of potential job opportunities to do with relationships, marketing, and strategic planning.

Depending on how comprehensive a student’s public relations degree might be, their job opportunities could be potentially limitless. For instance, those who have a master’s degree are more likely to hold senior positions in the marketing and planning worlds including titles like director of investor relationships, marketing manager, and public relations manager.

What is Public Relations

Public relations is not direct advertising. In fact, it’s not really advertising. It’s more of a persuasion, or an art of story telling. The goal of public relations is to convince an audience, inside a targeted demography, to promote your idea, purchase your product, or support your position. The difference between public relations and advertising is that public relations is focused on creating positive publicity about a particular target. It is more about building and establishing a brand, trust and connection to that brand. Advertising is a more sniper approach where the goal is more direct. Public relations is entirely focused on the trust.

The public reacts very difficultly to newspaper articles than to a TV advertisement. This is because why are aware of what advertisements are (directly paid to be shown to them). This isn’t a great way of establishing a relationship. But when an audience is communicated an idea through a third party, such as newspapers or online activity, they are more likely to engage with the content. This is an indirect way of encouraging audience engagement and building a relationship with users. Another perfect example is press releases. Press releases do not directly encourage a user to take a specific action, instead it creates a positive image about a company which allows the consumer to decide how they feel about it. Again, PR is more about building relationships.

The Type of Jobs Graduates Can Get with a PR Degree

Experts in the world of public relations often find employment in a huge variety of different settings. After all, almost every business or organization with a social presence can benefit from the assistance of a PR professional. Public relations experts can work on a contract or freelance basis so that they can share their skills with multiple different brands at once, or they might spend their career devoted to protecting a company.

Often, the most common job titles relate to things like strategic planner jobs, media relations specialists, and public relations specialists. These professionals are responsible for planning and scheduling marketing efforts on the behalf of companies to help them improve or preserve their reputation in the online and offline world.

Indeed, because much of a PR graduate’s expertise links to the world of writing and marketing many roles can extend to the world of advertising. For instance, a person with a PR degree might be able to get a job as a professional copywriter, or marketing communications professional. Currently, the best pay scales are reserved for those who hold titles as public relations specialists and public relations manager, but social media managers are in a lucrative position too.

The Growing Public Relations Environment

Those involved in the public relations sector are currently in a fantastic position for long-term growth. Though the space is highly competitive and requires a great deal of training and experience, it’s also a highly satisfying and exciting job for those who get involved. Whether graduates choose to become an event coordinator, marketing manager, or something else entirely, they’ll often find themselves using their strategic thinking skills, knowledge of digital marketing, and writing prowess.

While there are already plenty of jobs out there for those who want to make the most of their public relations skills, the market is still in a state of growth according to the Bureau of labor statistics. Between the years of 2014 and 2024, the number of careers available for public relations experts was prepped to see a growth of around 6% which is the average rate for most occupations. However, the growth rate is slightly higher for those with an eye for managerial positions.



Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Herman Houser
10 Things You Didn’t Know About Hermann Hauser
Etsy
The History of and Story Behind the Etsy Logo
Han Woo Park
10 Things You Didn’t Know About Kia CEO Han Woo Park
Noam Bardin
10 Things You Didn’t Know About Waze CEO Noam Bardin
REIT
What is a Low Income REIT and Should You Invest in One?
REIT
The Five Best REIT IPOs of the Last Decade
REIT
Five Solid REIT Blogs You Should Consider Following
Dividends
The Date on Which A Cash Dividend Becomes A Binding Legal Obligation
Lido Bottle Works
The 10 Best Places to Eat in Newport Beach, CA
Twin Falls, Idaho
A Traveler’s Guide to Hiking in Twin Falls, ID
Towneplace Suites
The 10 Best Places to Stay in Twin Falls, ID
Buffalo Cafe
The 10 Best Places to Eat in Twin Falls, ID
Ferrari 550 Maranello
A Buyer’s Guide to the Ferrari 550 Maranello
Used Ferrari 456 4
The Buyer’s Guide To Getting a Used Ferrari 456
Ferrari 612 Scaglietti
How to Get Your Hands on a Ferrari 612 Scaglietti
Used Ferrari 512 TR
How To Get Your Hands On The Best Used Ferrari 512 TR
Breitling
The Five Best Diamond Breitling Watches Money Can Buy
Breitling
The Five Best Black Breitling Watches of All-Time
Breitling
How Long Do Breitling Watches Usually Last?
Breitling Navitimer
A Buyer’s Guide for the Breitling Navitimer Cosmonaute
Skip Bayless
How Skip Bayless Achieved a Net Worth of $13 Million
Channing Tatum
How Channing Tatum Achieved a Net Worth of $80 Million
Maynard James Keenan
How Maynard James Keenan Achieved a Net Worth of $60 Million
Ted Danson
How Ted Danson Achieved a Net Worth of $80 Million