Just when you think you’ve cornered a good share of the market in business, somebody comes along and upsets the apple cart. That’s the way it works in big business, especially when it comes to the implementation of new technologies. Just ask the executives at Tesla. they’ve had a serious leg up in the electric car industry and their innovations cannot be discounted, but recently they’ve encountered what appears to be a new and fierce competition in the industry and it’s coming at them in the form of a new startup business called Rivian. Here’s what we’ve learned about the newcomer with the potential to disrupt the electric car industry.
The new startup from Detroit
There’s a new startup that originates from the city of automobile manufacturing in America, of course, Detroit Michigan. The name of the new company is Rivian Automotive and they’re representing the threat of disruption to the electric car industry that could cost the current ruler Tesla it’s royal crown.
The origin of the concern
An analyst named Morgan Stanley is an expert in the market and he’s made the observation that although Tesla currently dominates the electric car market in the United States, their current mode of operation is not sustainable and the newcomer from Plymouth, Michigan has the stuff required to unseat Tesla and give them a run for their money. Rivian Automotive is a startup but the new company has access to the talent to surge ahead in electric car technology and they also have the financial backing to make it happen. They’ve had the foresight to hone in on a very important market that the others haven’t put forth much effort into. Rivian is looking into the sales of SUVs and pickup trucks and here is where the big disruption could occur.
Carving their niche in the industry
When you take a look at what’s big in automotive sales, you can’t ignore the big market for SUVs and pickup trucks. While the first project that the CEO of Rivian focused on was an electric coup edition. After investing years of preparatory work and infrastructure design, they’re in a position to start with the design, development and manufacture of electric SUVs and pickup trucks and they could easily cause a huge disruption in the market as it stands. So far their R1T electric truck pickup is coming along with a range of 400 miles and a fast acceleration of zero to 60 mph is a scant three seconds. They also have plans to offer the truck with an all wheel drive platform and the ability to tow as much as 11,000 pounds. Their R1S model is an electric SUV model which also boasts a 400 mile range on a single charge with a seven passenger seating capacity.
Where Rivian has the edge on Tesla
Tesla’s Model X SUV is the direct competition for Rivian’s R1S SUV, but the Tesla model only shows a range of 295 miles at this point in time. While Tesla is a well-known and respected brand, there’s a new kid on the block that could cause some considerable disruptions in the market with their higher performing vehicles. The 36 year old CEO of the company has had this in mind since he began work on the electric coup as the next line of products that Rivian would commence work on. The talent employed by Rivian comes from established brands within the industry with a director of engineering from McLaren Automotive and the Vice president of design from Jeep with experience int eh development of the Wrangler and Grand Cherokee models. The competition that they represent is formidable in comparison to Tesla and when you throw in the necessary capital to make their ideas turn into realities there is a high probability that the new startup is going to achieve monumental success within the industry. At least that is one of the predictions from experts in the field.
Rivian Automotive is leading the pack when it comes to the development of an electric pickup truck. The information that they’ve shared publicly suggests they will be the first to offer the product which may well give them an industry edge, at least within that particular niche. Their follow p with higher performing electric vehicles could cause a huge disruption in the status quo as it currently stands.