How Wizkid Achieved a Net Worth of $4 Million


Wizkid is the stage name of Ayodeji Ibrahim Balogun. For those who are unfamiliar, said individual is a Nigerian singer-songwriter who has managed to find a huge amount of success in international markets. This can be seen in how WizKid is the single most streamed African artist with music on Spotify, which is extremely impressive when one considers the competition that can be found on an entire continent.

What Is Wizkid’s Current Net Worth?

It isn’t clear what Wizkid’s current net worth is. After all, people tend to keep that kind of thing well-protected, not least because it is private in nature. However, there is sufficient interest out there for there to be estimates. To name an example, Celebrity Net Worth believes that his current net worth is about $4 million. Interested individuals shouldn’t put too much trust into said figure. However, it should nonetheless be able to provide them with a general sense of the scale of Wizkid’s wealth.

How Did Wizkid Reach His Current Net Worth?

Background-wise, Wizkid was born in Surulere, which is one of the local government areas that can be found in Lagos State. It is interesting to note that he came from an interfaith household, seeing as how his father is a Muslim and his mother is a Pentecostal Christian. Regardless, Wizkid didn’t just become famous in an instant. Instead, he worked hard to make himself better and better-known to interested individuals. For example, he and a couple of his church friends formed a group called the Glorious Five, which managed to release a single album before breaking up. Similarly, he met a record producer named OJB Jezreel, with the result that he got the chance to see more established musicians make their music. During this period, Wizkid spent some time studying at Lagos State University, dropped out, spent some time studying at Lead City University, and then dropped out again.

In 2009, a number of factors had aligned, with the result that Wizkid started on the process of recording his debut album Superstar. His lead single “Holla at Your Boy” proved to be quite successful in 2010. It didn’t win the Best Pop Single at the Headies, but it did earn him the Next Rated award, which made it clear that he was someone to keep a watchful eye on. This was followed by the second single “Tease Me/Bad Guys” and then the third single “Don’t Dull.” After which, Superstar came out in 2011. It didn’t get Album of the Year at the Headies but it did get Best Album of the Year at the Nigeria Entertainment Awards. As such, it wasn’t one of those first releases that manage to sweep everything before them, but it was still much, much more successful than what most first releases ever manage.

Moving on, Wizkid’s success enabled him to tour as well as record. Thanks to these two things, he became more and more prominent, with the result that he started working with an ever-widening circle of individuals. To name an example, Wizkid was collaborating with Rihanna by 2014. However, it was in 2016 that a similar collaboration that provided him with his true breakthrough on the international level. For those who are unfamiliar, he collaborated with Drake on the latter’s “One Dance,” providing guest vocals as well as working on both the writing and the production. The song proved to be very popular. “One Dance” didn’t just reach the number one position on the Billboard Hot 100 chart, it also reached the number one position in 14 other countries. Something that propelled Wizkid to new levels of fame while opening up whole new markets for him.

Since then, Wizkid has continued working on various projects. As a result, he has managed to earn more awards and accolades. Some of them have been relatively minor though still notable. For instance, his “Soco” became his first Afrobeats single to be certified Gold in Canada in 2020. Meanwhile, others have been much more attention-grabbing. In particular, Wizkid was one of the African artists who worked with Beyonce on The Lion King: The Gift soundtrack, which included him being featured on “Brown Skin Girl.” Thanks to this, he picked up a number of honors, with the most prominent of them being his first Grammy Award for Best Music Video. Naturally, these successes have resulted in monetary gain for Wizkid as well. As far back as 2012, it was reported that he had signed a one-year endorsement deal with Pepsi, which was worth $350,000 USD. Not that long afterwards in 2013, Wizkid signed a contract with MTN Nigeria, which was replaced by another contract with GLO in 2015. Based on this, it seems safe to say that he has benefited even more from his reputation ever since he hit the international markets.

Further Considerations

Summed up, Wizkid reached his current net worth through his music. Part of this would be in a very direct sense. After all, popular music means sales as well as tours, both of which mean income for musicians. However, part of this would be in a more indirect sense because the reputation that Wizkid has built through his music has opened up additional doors for him that would have remained closed under other circumstances. The endorsements are a good example. Having said that, it is also worth mentioning that Wizkid has his own label imprint called Starboy Entertainment, which has been working for quite some time by now. Similarly, there has also been mention of clothing lines as well as other merchandise over the course of his career. In any case, it is important to note that while Wizkid has been active for a couple of decades, he is still in his early 30s. Thanks to this, it seems safe to say that he still has a long career ahead of him. As a result, it will be interesting to see where he will go next. After all, the world is a big place, meaning that there are still plenty of new horizons in spite of his already considerable successes. Whatever the case, it seems safe to say that Wizkid’s net worth will continue to grow as he continues to make music as well as involve himself in other activities.

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