Companies

Some logos are good. Some are bad. Some are downright ugly. And some are so legendary, they transcend the brand itself to take on a life of their own. The Fendi logo is just such…

Some people have the Midas touch, touching everything and turning it into gold, and Rich Barton can count himself lucky to be among them. He has been the brains behind Expedia, Glassdoor, and Zillow, and…

When it comes to logos, there’s a world of difference between a good one and a bad one. A good one is distinctive enough to be easily recognized, simple enough not to be confusing, practical…

When it’s 2 a.m. and the ice-cream cravings are hitting hard, who you gonna call? Obviously, you could try the Ghostbusters, but if you live in Philadelphia, Phoenix, Boston, New York, Seattle, Chicago or any…

No two logos are identical (although some come weirdly close, as we’ll see shortly). But there are certain things that all logos (the good kind, anyway) have in common. They’re distinctive, they’re simple enough to…

Nvidia began as the dream of Jensen Huang, who was bent on owning a graphics chip company. He has been at the helm of the company as the co-founder and CEO since the two other…

If you’re a fan of high couture, the name Balenciaga needs no introduction. Founded by Spanish designer Cristóbal Balenciaga, it’s a brand that single-handedly captured the market in volume and elegance on its launch in…

There may be more to a brand’s image than just a logo, but a good one doesn’t half help. As a means of connecting with a customer base and giving an instantly recognizable clue as…

Fashion designer Tommy Hilfiger represents the living embodiment of the American Dream – a New York native who started with nothing but who worked his way to the top through sheer grit and determination. Like…