It’s that time of the year! November is going to end with a bang just in time for Christmas to keep the cheer going. And it all begins with Thanksgiving Day: a time to take off, sit around with your family and enjoy a beautifully cooked turkey. As a business owner, you’ve got a lot more on your plate than turkey. In addition to the festivities, you need to make sure that you’re taking full advantage of the business opportunities than come with the holiday season.
According to a study by the National Retail Federation and Prosper Insights and Analytics, 69% of Americans are planning to shop during the Thanksgiving weekend. You know that with or without the statistics, consumers are bound to spend, and your business needs to be equipped to grab this opportunity. So, your business plans need to make sure you have a attention-grabbing campaign.
Essentially, you must have a plan that targets your customers well in advance with promotional offers and discounts. If you have a brick-and-mortar store, you’ll have it decked up with holiday themed decorations. But, take it as an opportunity to be creative and think outside of the box during the holiday season. Here’s a list of campaign ideas you can implement to promote your business during Thanksgiving.
Collaborate with Your Competitors
You’d think that the holiday season would require you to concentrate only on just your potential customers. Well, think again. Working along with your competitors can help you create a scalable campaign where you’ll be exposed to a larger number of consumers. Approach one of your competitors and talk about running a campaign together.
For the most part, the highlight of Thanksgiving Day is the Thanksgiving dinner. It’s great tradition that has stood strong for a very long time. But, people need to reminded to be health conscious as well. According to Washington Examiner, a 8.1 billion calories are consumed by Americans during the holiday season. The Calorie Control Council stated that there is 4,500 calories in the average Thanksgiving dinner. You can promote your business by running a health consciousness campaign. If the weather permits, you can organize walk-a-thons, or a power yoga meet-up by collaborating with a local gym.
Incentivize Your Customers to Build Reviews and Referrals
Building reviews for your business should be a year-round practice for businesses, but you can make the most of it during the holiday season starting with Thanksgiving. Make sure you ask your customers to leave you reviews. You can have a designated mobile device like an iPad at your store that can ease the review generation process for both you and your customers. In case you have an eCommerce site, make sure you have prompts and pop-ups asking your customers to rate and review their purchase experience with you. You can provide your customers with post-holiday offers as well, asking them to refer your business to their friends and family.
The holiday season is a great time to give and support social causes. Not only will you be helping your local community, spreading positive messages or awareness, but you’ll also be building a good brand image. You can sponsor or host charities, donate money or incentivize donations. For example, you can ask your customers to buy a cookie for a dollar that would be donated to a certain charity.
One of the downsides to the holiday season is the wastage that accumulates. According to an FAQ on the stanford.edu, people tend to throw away 25% more trash during the holiday season. You can make run a campaign around this issue by running a recycling drive. This sort of a social initiative will not only earn your brand some brownie points, but you’ll also promote a good cause.
To Turkey, Or Not to Turkey
The turkey is the symbol of Thanksgiving Day. A “turkey” related idea is your safest bet, and it goes without saying that you’re customers are looking out for the best turkey deal out there. When you couple your services with a Thanksgiving Turkey incentives, you’re sure gonna turn some heads. You can collaborate with a local meat shop or a restaurant and provide your customers with some promotional offers or gift cards where they can get some turkey.
Aside from the main course (turkey, of course), you should also think about dessert. Well, this is in case turkey is too mainstream to promote along with your business. According to Livescience, nearly 50% of Americans love apple pie, followed by pumpkin pie, and it is widely consumed during the holiday season. So, if not for turkey, there’s always pie.
So, there you have it!
Promoting your business during the holidays is an absolutely lucrative practice. And, remember, that your sales opportunities are only one part of the package.Take it as an opportunity to build your customer relationships based on friendship and trust. The holidays instill a sense of giving, gratitude and fellowship. It is important that you take part in it as well.