The History of and Story Behind the Fendi Logo
Some logos are good. Some are bad. Some are downright ugly. And some are so legendary, they transcend the brand itself to take on a life of their own. The Fendi logo is just such…
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The History of and Story Behind the Zillow Logo
Some people have the Midas touch, touching everything and turning it into gold, and Rich Barton can count himself lucky to be among them. He has been the brains behind Expedia, Glassdoor, and Zillow, and…
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The History of and Story Behind the Van Halen Logo
You would have never guessed that the superstar rock and roll band Van Halen had an identity crisis early on. The current logo is a lot different than the original. The logo was just a…
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The History of and Story Behind the Pandora Logo
When it comes to logos, there’s a world of difference between a good one and a bad one. A good one is distinctive enough to be easily recognized, simple enough not to be confusing, practical…
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The History of and Story Behind the Capital One Logo
No two logos are identical (although some come weirdly close, as we’ll see shortly). But there are certain things that all logos (the good kind, anyway) have in common. They’re distinctive, they’re simple enough to…
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The History of and Story Behind the Balenciaga Logo
If you’re a fan of high couture, the name Balenciaga needs no introduction. Founded by Spanish designer Cristóbal Balenciaga, it’s a brand that single-handedly captured the market in volume and elegance on its launch in…
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The History of and Story Behind The Oracle Logo
There may be more to a brand’s image than just a logo, but a good one doesn’t half help. As a means of connecting with a customer base and giving an instantly recognizable clue as…
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The History of and Story Behind the Tommy Hilfiger Logo
Fashion designer Tommy Hilfiger represents the living embodiment of the American Dream – a New York native who started with nothing but who worked his way to the top through sheer grit and determination. Like…
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The History of and Story Behind the Red Bull Logo
Around 40 years ago, Red Bull was a popular Thai drink called Krating Daeng. Loved by the working man for its energy giving properties, it was the go-to drink for anyone looking for an extra…
