Barstool Sports Acquires Old Row Sports

barstool-sports-david-portnoy-detail

You may know Barstool Sports as a snarky sports and pop culture site, but don’t be fooled.  This is a well run business.  Having recently hired Erika Nardini as CEO and recent acquisition of Old Row Sports, the website is growing their brand and presence even more.   Recently, controversial founder and editor David “El Pres” Portnoy discussed the acquisition alongside editor Dan “Big Cat” Katz.  They also discussed their quest to try and rate every single pizza slice in New York City.

Portnoy considers Old Row Sports to be an “older version” of Barstool Sports.   However Old Row is more of a Southern website so their fan base is loyal and engaged in that region, whereas Barstool created their original following in Boston and have garnered a huge presence in the Northeast.  It was a logical fit.

Earlier this year Barstool teamed up with Old Row for a college football tour, similar to the Dixie tour last year.  Barstool keeps all their talent in NYC and lets the Old Row crew, who are widely popular on southern campuses, take over the tour under the Barstool network.   For those not familiar with Old Row Sports, they’ve been compared to other male dominated sites like Total Frat Move and Bro Bible, among others.

Barstool has been steadily growing after it was acquired at the beginning of 2016 by Peter Chernin’s Chernin Digital Group.  The valuation was rumored to be in the $10-$15 million range.  You might actually remember how the deal was announced.

In a Youtube video, set to the song “New York, New York,” CEO David Portnoy and his “deputies” stood in Times Square to tell the world about their impending relocation to New York and where the sports site will go from here. “Do I like Manhattan? No. Do I want to be in Manhattan? No. Do I like these people looking at me during this press conference? No. But it’s the right move,” Portnoy said.

The video become an instant hit among Barstool’s loyal readership of around 5 million monthly.   As a result of the sale we discovered that Portnoy purchased himself $2 Million Nantucket home which he then sarcastically bragged about on Twitter.   Here’s a description of the home:

This tastefully landscaped 4-plus bedroom home with in-ground pool, blue stone patio and deck is situated on an open acre of land which abuts over 30 acres of Nantucket Land Bank property. The finished third floor and full basement provide additional living areas. Located at the end of a cul-de-sac in a quiet neighborhood close to Cisco Beach, Bartlett”s Farm and town.

As for what Portnoy and Barstool have on tap for now, it’s mainly college football and doing what they do best.  Covering sports and pop culture while “tastefully” making fun of it all.  It should be interesting to find out what Barstool Sports does next in the acquisition world.

Here’s the entire interview:

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Careers CEOs Companies Education Entertainment Legal Politics Science Sports Technology
Rob Hershberg
10 Things You Didn’t Know about Rob Hershberg
Stock Market
20 Things You Didn’t Know about JE Cleantech Holdings Limited
9 Things You Didn’t Know about Craftmerce
Collectibles Credit Cards Investing Real Estate Stocks
Merck
Is Merck Stock a Solid Long-Term Investment?
Pell Grant
What is a Pell Grant, and How Do You Apply for One?
Taxes
10 Things You Didn’t Know about Taxfix
Aviation Boats Food & Drink Hotels Restaurants Yachts
Grindelwald Gondola
The 10 Most Awesome Gondola Rides in the World
Wine Opener
The Five Best Electric Wine Openers Money Can Buy
Milwaukee
Where to Find the Best Chinese Food in Milwaukee
BMW Bugatti Cadillac Ferrari Lamborghini Mercedes Porsche Rolls Royce
2023 Kia Sportage
A Closer Look at the 2023 Kia Sportage
1991 Nissan Figaro
Remembering the 1991 Nissan Figaro
2003 Honda HSC Concept
The Five Most Expensive Honda Car Models of All-Time
BMW Motorcycles Buell Ducati Harley Davidson Honda Motorcycles Husqvarna Kawasaki KTM Triumph Motorcycles Yamaha
1972 Aermacchi 350 TV
Remembering the 1972 Aermacchi 350 TV
2022 Aprilia Dorsoduro 900
A Closer Look at The 2022 Aprilia Dorsoduro 900
2012 Harley-Davidson Sportster Superlow
Remembering the 2012 Harley-Davidson Sportster Superlow
Electronics Fashion Health Home Jewelry Pens Sneakers Watches
Converse
The History of the Converse Weapon
HYT Moon Runner Supernova Blue Watch
A Closer Look at The HYT Moon Runner Supernova Blue Watch
High Tops
Should You Be Wearing High Tops with Shorts?
Drea De Mateo
How Drea De Matteo Achieved a Net Worth of $10 million
Kerry Washington
How Kerry Washington Achieved a Net Worth of $ 50 million
How Paul Simon Achieved a Net Worth of $200 Million
Niecy Nash
How Niecy Nash Achieved a Net Worth of $4 Million