Barstool Sports Acquires Old Row Sports

barstool-sports-david-portnoy-detail

You may know Barstool Sports as a snarky sports and pop culture site, but don’t be fooled.  This is a well run business.  Having recently hired Erika Nardini as CEO and recent acquisition of Old Row Sports, the website is growing their brand and presence even more.   Recently, controversial founder and editor David “El Pres” Portnoy discussed the acquisition alongside editor Dan “Big Cat” Katz.  They also discussed their quest to try and rate every single pizza slice in New York City.

Portnoy considers Old Row Sports to be an “older version” of Barstool Sports.   However Old Row is more of a Southern website so their fan base is loyal and engaged in that region, whereas Barstool created their original following in Boston and have garnered a huge presence in the Northeast.  It was a logical fit.

Earlier this year Barstool teamed up with Old Row for a college football tour, similar to the Dixie tour last year.  Barstool keeps all their talent in NYC and lets the Old Row crew, who are widely popular on southern campuses, take over the tour under the Barstool network.   For those not familiar with Old Row Sports, they’ve been compared to other male dominated sites like Total Frat Move and Bro Bible, among others.

Barstool has been steadily growing after it was acquired at the beginning of 2016 by Peter Chernin’s Chernin Digital Group.  The valuation was rumored to be in the $10-$15 million range.  You might actually remember how the deal was announced.

In a Youtube video, set to the song “New York, New York,” CEO David Portnoy and his “deputies” stood in Times Square to tell the world about their impending relocation to New York and where the sports site will go from here. “Do I like Manhattan? No. Do I want to be in Manhattan? No. Do I like these people looking at me during this press conference? No. But it’s the right move,” Portnoy said.

The video become an instant hit among Barstool’s loyal readership of around 5 million monthly.   As a result of the sale we discovered that Portnoy purchased himself $2 Million Nantucket home which he then sarcastically bragged about on Twitter.   Here’s a description of the home:

This tastefully landscaped 4-plus bedroom home with in-ground pool, blue stone patio and deck is situated on an open acre of land which abuts over 30 acres of Nantucket Land Bank property. The finished third floor and full basement provide additional living areas. Located at the end of a cul-de-sac in a quiet neighborhood close to Cisco Beach, Bartlett”s Farm and town.

As for what Portnoy and Barstool have on tap for now, it’s mainly college football and doing what they do best.  Covering sports and pop culture while “tastefully” making fun of it all.  It should be interesting to find out what Barstool Sports does next in the acquisition world.

Here’s the entire interview:


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

John Paulson
20 Things You Didn’t Know About John Paulson
Jorge Paulo Leeman
20 Things You Didn’t Know About Jorge Paulo Lemann
The 10 Richest Countries in South America in 2019
Ray Dalio
20 Things You Didn’t Know About Ray Dalio
Portfolio
The Top 10 Mutual Funds by 10 Year Performance
Navy Federal Credit Card
The 10 Best Credit Cards for Military Members
cryptocurrency
The 10 Most Valuable Cryptocurrencies in the World
The 10 Best Credit Cards for Small Businesses
solar panels
The Five Best Solar Panel Companies Based on Efficiency
airpods
Why Are AirPods So Expensive? Here’s The Answer
Computer Virus
The 10 Worst Computer Viruses of All-Time
printer ink
Why is Printer Ink So Expensive? Here’s the Answer
Torrey Pines Golf Course
The Top 10 Golf Courses in San Diego
What State Has the Worst Drivers? The Top 10 Ranked
The 10 Best Golf Courses in Myrtle Beach
Stanley Hotel
The 20 Most Haunted Places in America
Porsche Cayman Models
The 10 Best Porsche Cayman Models of All-Time
Hennessey Venom F5
20 Street Legal Cars with the Highest Top Speeds
Most Fuel Efficient SUVs in the World
The 10 Most Fuel Efficient SUVs in the World in 2019
 Volvo
The 10 Worst Car Brands of 2019
A Closer Look at the Hublot Bigger Bang
IWC Big Pilot's Watch Constant-Force Tourbillon Edition Le Petit Prince
A Closer Look at the IWC Big Pilot’s Watch Constant-Force Tourbillon Edition Le Petit Prince
A Closer Look at the Jaeger-LeCoultre Master Ultra Thin Tourbillon
Time Traveling: The Hublot Classic Fusion Zirconium