Companies

There may be more to a brand’s image than just a logo, but a good one doesn’t half help. As a means of connecting with a customer base and giving an instantly recognizable clue as…

Fashion designer Tommy Hilfiger represents the living embodiment of the American Dream – a New York native who started with nothing but who worked his way to the top through sheer grit and determination. Like…

Around 40 years ago, Red Bull was a popular Thai drink called Krating Daeng. Loved by the working man for its energy giving properties, it was the go-to drink for anyone looking for an extra…

Most Americans are familiar with the current Chevron logo. It is prominently displayed at fuel stations to indicate the company that supplies the fuel. It’s almost everywhere you go when traveling throughout the country. Chevron…

Venmo is a unique payment system that allows users to send and receive payments. The logo presents an interesting case in the history of branding because there are so many of them, and you can…

If you love working with your hands, you most probably have visited Lowe’s for some supplies as you took on various DIY projects. As you walk through the aisles, have you ever stopped to wonder…

Ducati is a motorcycle brand that has been in existence for almost 95 years. The first 30 years of operation consisted of radio production. The motorcycle development would come much later. Just as the Ducati…

Jaguar is without doubt one of the most iconic brands in the world. Its sleek, powerful vehicles aren’t just status symbols, they’re among the best cars around. But what’s a great brand without a great…

Coach is a brand than exemplifies the New York style. Launched as a small family workshop in Manhattan in the 1940s, it’s since expanded into one of the most recognized and respected brands in North…