14 Celebrities Who Have Invested in and Launched Their Own Crypto

The rising popularity of cryptocurrencies has seen more consumers enter the market than ever before. Still, with such an extensive range of cryptocurrencies to choose from, it can be a daunting prospect to explore the best options.

Many choose to create a diverse portfolio, minimising the risk of loss should an asset decrease in value, and this can be easier to manage than you might think. 

Along the way, state-of-the-art multi-chain, non-custodial wallets help consumers manage their portfolios and carry out transactions without having to switch between wallets, making it easier to see which assets are performing well. (Source: https://bestwallet.com/en/)

Consumers still have to make a decision on which cryptocurrencies to invest in. One of the ways that new projects gain visibility is through support from celebrities, and some famous names have even launched their own coins with varying results.

You should always carry out your own research, but like many other trends, celebrities can be at the cutting edge of developments thanks to advice from financial advisors and industry insiders.

Paris Hilton

While Paris Hilton made a name for herself by being a ‘ditzy blond’ in the early 2000s, it has since transpired that this was just an act, even the voice. 

In reality, Hilton is an extremely intelligent entrepreneur who was able to see the value in the crypto and NFT markets from early on. She has holdings in both Bitcoin and Ethereum and has a projected net worth of approximately $310 million.

Snoop Dogg

Snoop Dogg is another famous face that is more widely recognized for other talents away from financial investment. However, the rapper has been active in the crypto market for well over a decade and was one of the first artists to accept Bitcoin as payment for his work.

Like Paris Hilton, Snoop Dogg has diversified his digital asset portfolio by investing in Bitcoin, Ethereum, NFTs, and blockchain tech.

Gwyneth Paltrow

Gwyneth Paltrow’s transition from actor to lifestyle guru has not been without its naysayers and critics, but there is no doubting her eye for the latest trends.

Not only has she invested in BTC and ETH, but she also undertook an advisory role in 2017 for the exchange and crypto wallet platform Abra. 

Floyd Mayweather

With a nickname like ‘Money’, it won’t come as a surprise to learn that boxing legend Floyd Mayweather has been involved in crypto markets. He has publicly backed altcoins as well as investing in Bitcoin.

However, in 2018 Mayweather and DJ Khaled were charged with failure to disclose promotional earnings for ICOs (Initial Coin Offerings).

50 Cent

Like Snoop, 50 Cent began accepting Bitcoin payments for his music. He eventually ended up making millions from his 2014 album ‘Animal Ambition’ thanks to this strategy.

He continues to hold Bitcoin which is currently experiencing the highest valuations in its history.

Serena Williams

Serena Williams’s exploits on the tennis court make her a legend of the game, and the money she earned from her successful career helped her launch Serena Ventures, a venture capitalist firm.

Through Serena Ventures she has been able to invest in a variety of fields including cryptocurrency, holding Ethereum and Bitcoin. She has also backed blockchain tech companies which could see her making even more money as it becomes indispensable to different industries.

Kanye West

Kanye West has never been one for keeping quiet about his opinions, and on the Joe Rogan podcast, he discussed the potential of Bitcoin to revolutionise the industry and become even more valuable.

Despite not revealing what crypto holdings he has, it would be surprising for someone with the means to invest to speak so strongly in support of something without backing it himself.

Nas

Another rapper to invest in the crypto industry is Nas who put $25 million into Coinbase and has openly stated that he plans to continue crypto and blockchain investments in the future.

Iggy Azalea

Iggy Azalea’s apparent retirement from music into crypto might seem bizarre, but the recent popularity of meme coins and celebrity-backed coins has created a lot of demand.

These cryptocurrencies benefit from the exposure they are given by celebrities across social media, and her $MOTHER has been a good performer.

Jason Derulo

Jason Derulo launched the $JASON coin on the Solana blockchain with plans for it to be used to carry out real estate transactions. However, bad publicity hit the coin halfway through 2024 and it has struggled to pick up since then.

Caitlyn Jenner

The $JENNER coin was launched by Caitlyn Jenner in 2024 and has been under scrutiny because of her own legal battles. One purpose of the coin was to donate to Donald Trump’s successful presidential campaign.

Cardi B

Cardi B released her $WAP coin, named after her most successful song, in October of 2024 with the intention of giving novice investors a safe platform to get involved.

Hailey Welch

Hailey Welch was propelled to stardom after a viral video, gave her the platform to launch a podcast and help animal charities. However, the launch of $HAWK has left her reputation in tatters.

The crypto launch had a lot of buzz and her millions of followers rushed to back the project which quickly hit the $490 million market cap. However, the cryptocurrency suddenly dropped in value by approximately 95% in just a few hours.

This led to accusations of ‘rug pull’ where those involved sold off their assets when the coin hit its peak. This would earn them a lot of money while other investors are left with a cryptocurrency with a low value.

Donald and Melania Trump

Following Donald Trump’s successful presidential campaign and subsequent inauguration, the new President and First Lady Melania Trump launched the $Trump and $Melania cryptocurrencies.

Using the publicity surrounding his appointment, both coins experienced volatility and plummeted in value after he was sworn into office.

His campaign saw him position himself as pro-crypto following Biden’s regime which often worked against the growth and availability of cryptocurrencies and their services.

His victory saw a surge in crypto value around the world and it appears that both he and his wife saw this as an opportunity to launch their own currencies.