So many new entrepreneurs fail to scale up their businesses. This is not to say that you don’t build a new startup of your own. But you need to know what the reality is. In fact, according to a study, 50 percent of new businesses fail after five years and this percentage can reach as high as 75 percent, too. When you are barely getting started, you have so much to take care of. You have to use every single ploy to break through obscurity, from email marketing to social media promotions. Again, the motto is not to discourage you. Everyone makes their own fair share of mistakes. That’s why today we are going to talk about some of the best digital marketing strategies for your new business.
1. Get Started With Email Marketing
Email marketing has its fair share of detractors. Some folks even predict that social media marketing is about to take over email marketing in the near future. However, nothing can be farther from the truth. According to statistics, email marketing has a click-through rate of 3.57 percent while social media marketing delivers a click-through rate of 0.07 percent. And this doesn’t even begin to cover all the benefits of email marketing. Email marketing is also one of the easiest, not to say the least expensive ways to promote your business and get in touch with people in your vertical. That said, you need to use some special tips and tricks to harness the real power of email marketing.
Take this email marketing campaign, for instance
Such email campaigns are likely to grab eyeballs without being inundated with too much textual content. Just make sure that your email copy is crisp, engaging, and has enough whitespace.
Have a look at some other important email marketing tips:
- Create an engaging, catchy, and actionable subject line.
- Create a persuasive email copy that compels your readers to take some action. Make sure to avoid too many technical words.
- Your mail copy should have enough whitespace so that the text becomes easier to scan.
- Offer valuable insights to the reader
- Make your emails mobile-friendly
2. Leverage Influencer Marketing
If you spend maximum hours on the internet daily, then you already know how popular influencer marketing is. There are some influencers that you just can’t seem to escape. Take Gary Vaynerchuk, for instance. He has tons of followers on all of his social media pages, and his posts and videos get shared by so many people that they somehow land up on your page as well. The most important fact about influencer marketing is that their followers actually care about what the influencer has to say. However, before you start with influencer marketing, you need to identify the influencers that are most relevant to your product. You can find popular influencers for every domain and subject area, be it B2B world, fashion, tech, and so forth.
That said, when you are barely starting out, you might not yet have the outreach to connect with the influencer of Gary Vaynerchuk’s stature, but you can still connect with micro-influencers. These influencers have a considerably smaller audience but that audience actually takes their words seriously, so you can still benefit a lot by contacting them. The key is to connect with the influencer that aligns with your product — not just someone who is popular.
3. Social Media Marketing
Social Media marketing is one of the most important avenues of digital marketing. If you want to engage your audience on a personal basis, then you simply can’t ignore social media marketing. Again, as is important with all forms of digital marketing, you have to keep on engaging your target audience consistently. If you fail to remain consistent, then your audience is going to disappear sooner rather than later.
Devise a full-fledged social media strategy that covers the following:
- Keep track of your target audience’s activities, mentions, and comments
- Engage them, consistently
- Offer reliable customer support
- Post amazing content across all your social media channels
The brands that are most active on social media are likely to have better online visibility and eventually generate more leads. Apart from all the above-mentioned points, make sure that you choose the social media channels that are the right fit for your business. For instance, if you want to promote a luxury clothing brand, Instagram is your best option. On the other hand, if you want to connect with people from B2B market space, then make LinkedIn your point of focus.
Scaling up your new business is no walk in the park. You need to have every weapon in your arsenal if you want to stay ahead in your industry. Just make sure that you focus on what your target audience wants and choose the digital marketing platforms as per their preference.