Author: Lily Wordsmith

When it comes to logos, there’s a world of difference between a good one and a bad one. A good one is distinctive enough to be easily recognized, simple enough not to be confusing, practical…

No two logos are identical (although some come weirdly close, as we’ll see shortly). But there are certain things that all logos (the good kind, anyway) have in common. They’re distinctive, they’re simple enough to…

If you’re a fan of high couture, the name Balenciaga needs no introduction. Founded by Spanish designer Cristóbal Balenciaga, it’s a brand that single-handedly captured the market in volume and elegance on its launch in…

There may be more to a brand’s image than just a logo, but a good one doesn’t half help. As a means of connecting with a customer base and giving an instantly recognizable clue as…

Fashion designer Tommy Hilfiger represents the living embodiment of the American Dream – a New York native who started with nothing but who worked his way to the top through sheer grit and determination. Like…

Around 40 years ago, Red Bull was a popular Thai drink called Krating Daeng. Loved by the working man for its energy giving properties, it was the go-to drink for anyone looking for an extra…

Most Americans are familiar with the current Chevron logo. It is prominently displayed at fuel stations to indicate the company that supplies the fuel. It’s almost everywhere you go when traveling throughout the country. Chevron…

Venmo is a unique payment system that allows users to send and receive payments. The logo presents an interesting case in the history of branding because there are so many of them, and you can…

If you love working with your hands, you most probably have visited Lowe’s for some supplies as you took on various DIY projects. As you walk through the aisles, have you ever stopped to wonder…