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10 Companies Similar to Alibaba

Jack Ma

Jack Ma, a teacher who created Alibaba, began operations in 1999. Since its inception, Alibaba has transformed e-commerce and broken numerous records. The most significant IPO in global history took place in 2014 when Alibaba was listed on the New York Stock Exchange. Alibaba's market valuation soared to $231 billion due to the IPO, which raised $25 billion. The e-commerce behemoth reached the $500 billion value milestone in 2018, not long after its rival Tencent.

As one of the most well-known websites for B2B and B2C operations, Alibaba is an excellent way of importing goods from China since it gives you access to hundreds of vendors. That being said, what if, however, there were better options than Alibaba for your company? Alternatives with higher-quality suppliers are available? There is no harm in checking out other options and whether they offer you better deals, as it's only business. So, let's explore the 10 companies similar to Alibaba.

10. Made in China

In 1998, Focus Technology founded Made-in-China. This organization aims to enhance worldwide trade between Chinese consumers and sellers. Made-in-China has more than 3,600 product categories, 6.1 million providers, and serves buyers in eleven languages. According to Smart Minded, it is reasonable to say that you will obtain whatever you need regardless of what you're seeking or your location. Products available on Made-In-China are from Asia and nowhere else. Additionally, you can speak with specific producers and bargain with them. As a result, you will discover reasonable Minimum-Order-Quantities compared to other B2B marketplaces. Made in China is keen on traders having a conducive environment to interact and work together to provide quality products to customers. Made in China also offers accurate feedback on Chinese goods and works to improve functional and efficient communication between customers and suppliers.

9. Rakuten

Rakuten, like Alibaba, offers a wide variety of products and services, such as financial technology, telecommunications, and digital media. The Japanese e-commerce giant was founded in 1997 by Hiroshi Mikitani and had its headquarters in Tokyo, Japan. Rakuten is competent, thus its presence in over 29 nations. This company had about 14,8000 employees in 2020; the number has increased to more than 28,000 employees, with global revenue of $13.68 billion. Through acquisitions and collaborative partnerships, Rakuten is extending its business activities across the globe.

It has recently made acquisitions, including Ikedia,,, and Ebates. Rakuten continues to rely significantly on the Japanese market, nevertheless. In contrast to a 35.1% gain in Japan, their global sales climbed by only 15% in 2020. The revenue generated by Rakuten for the 12 months ended June 30, 2022, was $15.238B, an increase of 3.36% from the previous year. In 2021, Rakuten's yearly revenue increased as it stood at $15.30 billion, an 11.85% increase from the prior year. The group's best-performing platform is Rakuten Ichiba. One of the rapidly expanding competitors to Alibaba is Rakuten.

8. Chinabrands

A fantastic Alibaba substitute is Chinabrands. To put it simply, Chinabrands is a dropshipping network that links online retailers to Chinese manufacturers. Chinabrands was created in 2005 by Bo Zheng, with its headquarters located in Shenzhen, China. The company also provides commodities, but its primary emphasis is on dropshipping, which enables you to send orders directly to the supplier who handles delivery on your behalf.

One advantage of this method is that you won't have to pre-buy and store any goods. Services such as online finance, worldwide payment processing, trustworthiness, logistics, security, and storage facilities for product distribution are also available through this platform. This platform supports French, Spanish, English, German, Chinese, and Russian. Check out this platform to gauge whether it is the ideal place for you.

7. AliExpress

Although the same business runs AliExpress as Alibaba, it offers a particular service than Alibaba. The Alibaba Group first made AliExpressed available to the general public in 2010, and since then, it has been offering customers a variety of goods. According to Similar Web, AliExpress emphasizes individual consumers' capacity to buy from wholesalers, while Alibaba caters primarily to enterprises looking to buy in volume from wholesalers for resale. For example, suppose you're interested in trying out a wide range of things before investing heavily in an initial stockpile. In that case, AliExpress is a great way to do so because it allows you to purchase samples of goods from vendors on Alibaba in smaller amounts (although at retail costs).

You may find more than 111 million high-quality bargains on accessories, tools, computer electronics, clothing, and appliances when you purchase on AliExpress. The AliExpress apps are available on Google Play, so take the initiative to check out the app and enjoy the exciting deals you come across. The AliExpress app boasts 13.1 million reviews and 600 million downloads from different mobile platforms on Google Play Store. In addition, this platform is available on Facebook, Instagram, Google, and other social media platforms with a considerable following.

6. JD (Jingdong)

Jingdong, also known as JD, is the largest e-commerce platform in China. Founded in 2000, the company has stood the test of time and has its headquarters in Kent, Washington. Products ranging from consumer electronics to literature, home furnishings, and apparel can be found on the website. Tencent has a 20% interest in JD, making it one of the Fortune Global 500 companies. JD announced total revenues of $114.3 billion for 2020, an increase of 29.3% over 2019. JD's revenue for the three months ending June 30, 2022, was $39.952B, an increase of 1.64% over the previous year. JD reported $156.764 billion in sales for the year that ended June 30, 2022, a rise of 15.68% from the prior year. JD's yearly revenue in 2021 increased from $149.326 billion in 2020 by 30.64%.

JD has a vast logistical network spanning numerous industries, similar to Alibaba. Its cutting-edge delivery mechanism makes use of robots, drones, and AI. According to AMZ Scout, JD is among China's most prominent B2C retailers. While most of their website is geared toward consumers, there is a wholesale section for businesses. Here, you'll be able to purchase in bulk and receive lower unit costs. JD is the most formidable opponent to Alibaba's Tmall.

5. Tencent

Tencent is a viable alternative for Alibaba as it is regarded as Alibaba's most prominent competitor due to its similarities. The internet and technology division of Tencent is China's largest corporation. The company was created in 1998 and has headquarters in Shenzhen, China. Tencent employed 85,858 people and made $20.6 billion in profits in 2020. Although the two companies had their starts in distinct fields, Tencent and Alibaba now compete with one another across a wide range of markets. For example, WeChat, owned by Tencent, has over 1.1 billion active users, while DingTalk, owned by Alibaba, has 200 million.

Alibaba owns 18% of Weibo, the main rival of WeChat and a platform similar to Twitter. In 2020, Tencent introduced a feature called "WeChat Mini Store," which enables users to sell goods via live broadcast. The Mini Store is an excellent option for startups and growing companies as an alternative to Alibaba. In addition to its ownership of a majority stake in Alibaba's rival, Tencent also has a 20% stake in JD. The two most popular cloud services in China are Alibaba Cloud and Tencent Cloud. Currently, Alibaba holds 7.7% of the worldwide cloud market, while Tencent has only a 2% share. In 2020, Tencent Cloud rolled out to South Korea and Indonesia, and in April 2021, it debuted in Singapore. In addition, it has expanded to 66 time zones and 27 regions. Tencent is the main rival of Alibaba.

4. eBay

More than 30 countries around the world have access to eBay's platform. Pierre Omidyar established this business in 1995 and now has its headquarters in San Jose. According to BS Strategy, this business started and continues to thrive as an online auction platform for private sales between individuals. However, the company has evolved to include choices for consumers who make one-time purchases at set costs. A B2C marketplace is also available on eBay for brands, merchants, and SMBs. Sometimes, you can send a vendor a quotation and ask them whether they'll sell the item to you for that sum.

Small and medium-sized businesses (SMEs) find eBay's business strategy appealing because of its originality. In 2020, the number of merchants on the platform expanded by 8% to 20 million, while the number of consumers grew by 7% to 187 million worldwide. As a result, eBay's revenue increased 18.93percentage points to $10.27 billion in 2020. On June 30, 2022, eBay's revenue was $10.01 billion, an increase of 2.93% from the previous year. Among the most seasoned rivals to Alibaba is eBay, which has a sizable customer base. Therefore, in C2C selling, it is the top substitute for Alibaba.

3. Global Sources

Since its founding in 1970, when China was still far more isolated, Global Sources has served as one of the earliest directories of Chinese suppliers. C. Joseph Bendy and Merle A. Hinrichs were the founders of this prestigious company. As the company's inaugural publication, Asian Sources magazine was a milestone for Global Sources. According to Niche Dropshipping, this firm's first b2b offering, Asian Sources Online, went live in 1996. That same year, they began releasing a CD-ROM monthly to complement the company's business journals. Global Sources collaborates with 95 of the top 100 merchants worldwide as a Hong Kong-based online marketplace. Impressive, right? This media corporation supports trade between Chinese businesses and the rest of the world through trade displays like online marketplaces, apps, and magazines.

The current yearly revenue projection for Global Sources is $556M. Because the platform caters to more giant corporations, there is a high chance that the minimum order requirements they seek may be more stringent. Identifying items within your price range can be challenging because not all the products on their platform list prices. Their portal, which features producers worldwide, is totally in English. There are now as many as 1.5 million customers worldwide that the company serves. Global sources actively seek comprehensive data on the company and its products to serve international markets better.

2. DHGate

DHGate is a B2B e-commerce company created in 2004 by Diane Wang in Beijing, China. In most cases, DHgate is a sensible alternative to Alibaba if you can't locate what you're looking for there. In terms of usability, it's a lot like Alibaba's platform, which means it is easy to navigate. Despite its name, the target audience is not consumers but businesses, specifically medium-sized stores. DHgate is unique because of its Digital Trend Centers (DTCs). These are brick-and-mortar shops spread across the globe where consumers can try out things before making a final purchase decision. DTCs are available in many different regions, including the United States, Europe, Australia, and other places.

Some DHgate vendors advertise their low MOQs; however, shoppers should be aware that DHgate's prices aren't always competitive with those of Alibaba. It's possible to find electronics here that you won't find anywhere else, as well as an extensive range of other things. Also popular are sportswear, cosmetics, and health and beauty aids. Get in touch with potential vendors and try to strike a deal.

1. Amazon

This former bookshop and Alibaba rival are now one of the biggest e-commerce platforms in the world and the most significant online market in the U.s. According to Tech Boomers, the company was created by Jeff Bezos in 1994 and is headquartered in Seattle, Washington. In the same way that Alibaba welcomes outside vendors to advertise their goods, Amazon Marketplace includes independent retailers and merchants. Net sales for Amazon in the 2nd period of 2022 were roughly $121.2 billion, up from $113 billion in the same period a year earlier. For the first few months of 2022, Amazon saw the bulk of its earnings from net service sales.

While Amazon rules the North American retail market, Alibaba rules in China, and the e-commerce market in China is over three times bigger than in the US. The US market has seen tremendous growth for Alibaba, giving it a more significant advantage over its American rival. Between June 2020 and June 2021, Alibaba gained 1.18 billion active consumers, while Amazon had over 7 million vendors worldwide. Alternatively, you can sell your unwanted items to Amazon customers or trade them in for store credit. In addition, there is the option of either buying or renting movies and music from Amazon's online libraries.

Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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