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20 Things You Didn't Know about Fresha

Fresha online scheduling

Fresha was founded in 2015 as Schedul and was rebranded in 2020. The company's headquarters are in London, England. In addition, there are global offices in New York City, Vancouver, Sydney, Dublin, and Warsaw. Thanks to award-winning accessible business software, they are the industry's leader and the top online appointment retail market for health and wellness specialists. There is no fee for their industry-leading, free-to-use software to manage scheduling, point-of-sale purchases, customer data, employee management, supply chain management, and financial analysis. In addition, they maximize brand value for partners by utilizing the power of online bookings, merchant services, and automated marketing tools available through their mobile app. These are twenty facts about the breakout company Fresha.

1. Not just for salons

Fresha is a full-service booking app for beauty and wellness that assists small companies with streamlining their businesses. Industries that use this service are hair salons, skincare companies, yoga instructors, and tattoo parlors. In the future, the company wants to expand to mental health services and fitness, and countless others.

2. By the numbers

With over 250 million appointments booked, the company has 50,000 customers and 150,000 stylists and specialists in 120 countries, including United Kingdom, United States, Canada, Australia, New Zealand, and Europe. Many businesses lost money in 2020. However, Fresha, a company focused on providing solutions to businesses, saw an increase approximately thirty times over in card payment transactions versus the previous year and more than $12 billion in booking appointments on its platform.

3. Go Global

Fresha payment terminals are available in Australia, Austria, Belgium, Canada, Croatia, the Czech Republic, Finland, France, Germany, Greece, Ireland, Italy, Lithuania, Luxembourg, the Netherlands, Poland, Portugal, Spain, Switzerland, the United Kingdom, and the United States. According to, The platform is available in twenty different languages. There are a few ways these languages benefit you and your clients. For example, if your staff speaks one language and your clients another, the platform can be programmed with one for the in-house system and one for blasts and notifications.

4. An extra employee

Fresha gives you an extra employee with all the automated features, allowing your stylists and receptionists to focus on other tasks. The booking software offers clients an easy way to book their appointments online, so you don't have to enter them manually. Additionally, their added features create organizational systems that assist keep your business running smoothly without using up hours that can be better spent. Fresha's platform includes intuitive features like billing and invoicing, payroll management, booth rental, and employee management.

5. General Atlantic

Growth equity firm providing capital and provides strategies for growing companies. General Atlantic was founded in 1980 and seeks to team up with great entrepreneurs and business managers to build market-leading companies worldwide. General Atlantic has 175 investment professionals in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, and Singapore. Fresha, a leading beauty and wellness software platform, received a $100 million Series C round led by General Atlantic.

6. Saw a need

Fresha began a few years ago after discovering how much time business owners spend managing their schedules and day-to-day operations. We believe that businesses flourish when they can concentrate less on operations and more on providing excellent customer service. So we're continually improving and expanding our platform to make it as intuitive and straightforward to use as possible while also assuring that we have all of the features you need to organize and grow your business.

7. Stand Out

Fresha is a highly successful app in the beauty and health industry sectors. It empowers you to book time for an unlimited number of workers in as many locations as you necessitate. It also supports a limitless number of email notifications. In addition, Fresha differentiates itself from the competition by including a POS and inventory system as part of its free program.

8. Best of

Not only does the company feel that it has an excellent system to help its employees. A number of lists agrees. It received four awards in 2020, including ease of use, value, reservations, and best overall. According to, Fresha ranks 4.9 out of 5 stars. G2 gave the app 4.1 out of 5 stars, and Capterra ranked it 4.9 out of 5 stars. These are only a handful of impressive awards and reviews. As businesses implement the software, more customers have better experiences with the salons because they aren't waiting on hold to book appointments, or worse, waiting past their appointment time. After all, a staff member is overloaded.

9. Main feature

Fresha is a complete suite that has all the tools for a successful business on one platform. Besides standard features like appointment management and client database, they offer before and after pictures, booth rental management, client profiles, and gift card management. Additionally, the programs are user-friendly and intuitive. So, there isn't a steep learning curve; tutorials are available online.

10. Security features

The most significant reform to data safety regulation in the past 20 years is the new privacy regulation known as GDPR. The GDPR came into effect on 25 May 2018 across all European Union member states. In the EU, or for companies based in the EU, GDPR is highly likely to impact your business. Fresha has always kept up information client privacy practices, not selling their client's information to third parties. Always GDPR complaint, the company is already instituting numerous policies. They consistently stress how seriously they take their customer's data. For example, Fresha retailer's user data in encrypted cloud-based databases uses SSL security and has firewalls at the top of the line.

11. Making money

Fresha Plus has no subscriptions or fees; you only pay for what you use! When a client schedules an appointment on Fresha, your website, or your social media pages, a small fee is charged. The fee covers all card processing costs and daily payouts to your bank account, and you are only charged once per booking. As a result, if a customer books online, accepts your no-show protection, and pays with their credit card on a Fresha card terminal, they are only charged once. Because the appointment is completed, the fee is assessed. They do not charge a fee when a client books with you over the phone or in person, does not pay using one of our payment processing features, or does not accept your no-show protection.

12. Co-founder experience

Shedul's Co-Founder and CEO is William Zeqir, who started as a civil servant in New Zealand also has worked in healthcare in Abu Dhabi and the United States. Co-Founder and COO Nick Miller was a program manager for New Zealand Trade and Enterprise. He was also a project manager for a media company based in Dubai.

13. Partech

This company provides annual venture capital reports. On their website, they talked about the innovation of this company. Fresha has millions of appointment books each day and thousands of users on its platform at one time. Phillippe Collombel, a co-managing partner, said, "They have a winning vision to deliver transformational change to the beauty and wellness industry, and we believe their strategy will propel them to become the largest booking platform for the multi-trillion dollar beauty market."

14. Software Improvement

Legacy software options for beauty and wellness businesses are commonly expensive and challenging to use. In addition, salons face difficulties due to inadequate scheduling, which results in lower occupancy and lost revenue. More than ever, beauty and wellness business owners are utilizing needed to support online payments, self-service bookings, and automated marketing initiatives to increase sales. Fresha's technology optimizes appointment bookings by providing real-time online availability and increasing local discovery, assisting partner salons in growing sales. The company also releases updates every other week with notifications to ensure your system is fully updated and can best assist your business by allowing you to help your customers better.

15. Huda and Mona Kattan

Kattan, a beauty influencer and the founder of Huda Beauty, is investing through her company HB Investments, according to She feels Fresha is a disruptor in the beauty booking industry that will make a huge impact on beauty and wellness operations. Additionally, she complemented the free platform because of its innovation, providing clients and businesses a seamless experience. Kattan's sister Mona also sees the benefit of the company. According to, she said "It's supercharging businesses by allowing them to manage, track and grow in the fastest way possible, all subscription-free. For customers, it's a simple and easy platform to discover and book services. [It's] a win-win solution for both customers and service-based businesses."

16. Looking Ahead

Fresha's investor list is notable for its strategic mix and might shed some light on its growth. For example, Fresha is likely interested in expanding its reach with more marketplace activity, possibly more social media angles, and exposure for its customers when social media has become a fundamental way for beauty and wellness businesses to market themselves. The company has already reached the $16 million dollar mark in sales according to

17. Online Booking

More than 60% of appointments are booked when salons are closed. Fresha allows your salon to stay open 24 hours a day, so your clients are able to have the ability to reach out. This feature also frees up valuable time during the day, allowing more focus to clients in the salon. Many of Fresha's partners are already using this innovative platform and rave about it across multiple social media platforms.

18. Social Media

The system is automatically integrated with social media platforms such as Facebook, Instagram, and Google. As a result, managing customer reviews posted on the Fresha marketplace will also be possible. Although the tool supports reputation management on other platforms – such as Google and Yelp – it does not support reputation management on Facebook. However, it provides a powerful marketing tool allowing your customer to post reviews about their exceptional experiences.

19. Reporting and Analytics

The platform offers a comprehensive set of reports and a variety of analytics that can be used to gain insight into your sales, appointments, and client retention performance. It provides you with the ability to Keep track of your financials, employee performance, and inventory. For example, keep track of your voucher sales, redemption rates, and cancellation rates using a spreadsheet and take a look at the projected revenues for upcoming appointments and identify your most profitable customers. Metrics play a significant role in salons. This feature allows you to gauge your busiest times, what products you are running low, and many more things that create a smoother, more efficient salon.

20. Schedul to Fresha is the world's most popular booking platform for salons and spas. was founded in 2015 to simplify business operations for salons and spas through simple, free software. is its consumer marketplace for booking appointments at their favorite salons and spas, providing customers with mobile apps and real-time booking integrations to create a seamless online booking experience.


William Zeqiri, CEO of Fresha talked about his platform and why it's shaking up the industry. He mentioned intelligent booking systems that help salons grow revenue and transparent pricing to decide what services to book. The system's analytics are also second to none, tying together all the remarkable features this product offers. Salon booking platforms might seem like a saturated market. However, there is still room for companies that find more innovative ways to do business. Time is money, as the adage goes, and having a platform that gives you time to focus on creating a profitable client base is worth its weight in gold. Fresha may not be the first platform to break into this market, but it's undoubtedly shaking it up.

Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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