Poparazzi is an American startup that specializes in providing consumers with a photo-sharing app for creating social profiles of their friends. The app has become popular and has reached a milestone in reaching milestones in its download numbers. It's also secured venture-capital investor funding that has made news in business circles recently. If you're not yet familiar with Poparazzi, here are twenty things about the new company that you probably didn't know, to bring you up to speed.
1. Poparazzi is a new startup
Crunchbase reports that Poparazzi is a brand new company that has only been in operation for two years. The Marina-Del Ray, California-based company launched its operations in 2020. Although still in the infancy stages of its development, it is doing well and reaching the masses with its photo-sharing app.
2. Poparazzi is a subsidiary of TTYL
Poparazzi has a parent company called TTYL. TTYL is an acronym for "talk to you later." It is an audio-based social network created to help friends and family stay in contact with each other when they live in separate places. The parent company of Poparazzi has its headquarters in Los Angeles, California. It has secured funding for $22 million. Poparazzi functions as a subsidiary of TTYL.
3. The Poparazzi website uses a complicated array of technologies
The website for Poparazzi operates smoothly and efficiently to provide visitors with a pleasant navigation experience. Its goal gets achieved through the active use of 21 technologies. Poparazzi has not disclosed the IT budget for 2022, but we estimate that it is more than $1 million yearly with the various technology products and services it maintains. A few of these include SPF, Viewport Meta, and iPhone Mobile Compatible to ensure that visitors can access the website through their mobile devices.
4. Interest in the products and services from Poparazzi is growing fast
The analytics reports for the Poparazzi website show that the number of monthly visits to the website is growing fast. Over the past thirty days, 159,971 people have visited the website. The number gives Poparazzi a ranking of 343,484 of the millions of websites registered on the world wide web. The monthly visits growth rate for the past thirty days is 93.58 percent.
5. Poparazzi is the most popular in the United States
The analytics data for Poparazzi reveals that the majority of visitors to the website are from the United States. The statistics show that eighty-four percent of the web traffic is from this country. This figure reflects a monthly visits growth of 65.2 percent. Eleven percent of the visits are from the Russian Federation. three percent of the visits are from Kazakhstan. Two percent of visitors are from Ukraine, and less than one percent are from the United Kingdom.
6. Poparazzi has a core executive leadership team of three members
Poparazzi listed three members for its core team of executives. The members of the team are Zay Turner. He is a software engineer and founder of the company. Austen Ma is a co-founder of Poparazzi. Alex Ma is a co-founder and chief executive officer at Poparazzi. Each of these members takes an active interest in leadership, strategic planning, and advancement because they are also the founders and joint owners of the company. The team gets support from other executives and managers. Unlike some other companies, the owners maintain active involvement in the day-to-day operations of their business.
7. Poparazzi is a venture capital-backed enterprise
Poparazzi was fortunate to attract the interest and support of wealthy investors. The business has participated in two rounds of venture capital fundraising. The most recent round of Seed round fundraising closed on May 25, 2021. The two investors are SV Angel and Weekend Fund. The fundraising activities are helping Poparazzi to expand its operations and pay operational expenses to reach more potential clients.
8. Poparazzi is the number one app in the App Store
Poparazzi has raised a total of — in funding over 2 rounds. Their latest funding was raised on May 25, 2021, from a Seed round. Poparazzi is funded by 2 investors. Weekend Fund and SV Angel are the most recent investors. Poparazzi has gone viral and it has evolved into the number one ranked app on the App Store. It is a new social networking app that lets users create a social profile that they control. Only friends can post photos to the profile, which is where they came up with the name Poparazzi, which is a take on the term paparazzi.
9. Poparazzi leadership orchestrated a powerful launch
Poparazzi experienced a massive period of growth because of the steps that leadership took to build hype around the app to prepare for its official launch day. It took advantage of TikTok to advertise in a prelaunch effort that drove preorders on the App Store to give its launch day a huge boost. It used this strategy to create a successful one-day growth extravaganza that generated numerous likes and positive comments that brought more business in after the photo-sharing app officially launched.
10. Poparazzi is the antithesis of Instagram
Poparazzi's photo app takes the opposite approach of the social media leader Instagram. Instead of uploading selfies, friends can post pictures of each other on their private profiles. It's the opposite of the Instagram platform. The app captures more realistic versions of people in photos that are from everyday activities in their daily lives. It's not filled with perfection achieved through edited selfies. It's a refreshing departure from the staleness of doctored photos. It's one of the most real photo applications on the market today.
11. Poparazzi uses a unique authentication
The authentication process for Poparazzi is different than most other apps. It doesn't focus as much on privacy. Instead, it requires users to use their phone numbers for authentication. The app provides users with a screen that seeks permission to access the camera and contacts as well as permissions to send notifications. It matches stored phone numbers with those on the database supplied during user signup. The app creates an instant graph of friends. You may accept or deny each permission. It's a departure from the stodgy ways that other apps authenticate user identity and it may be less cumbersome, but it can also open you up to privacy issues. It's an app for true friends that requires trust in friendships as you build the photo profiles for your friends and they build your profile. It's a great way to bond over special and funny moments you share.
12. Poparazzi notifies you when a friend takes a photo of you
One of the best aspects of the Poparazzi app is that it provides notifications that keep you informed. The app tells you when a friend takes a photo of you. There are few surprises except maybe the look on your face when you see the photo. It's essential to make sure that your activities are those that you're comfortable sharing on the internet when using the app with the camera on your device. You have the safety of setting permissions that help give you a measure of control over who can access the camera to take your photo.
13. You must be careful about who is on your contact list
Poparazzi accesses the contact list on your phone. This is one of the ways that it automatically matches people. It takes the phone numbers from your contact list and matches them with other users of the app. if you have someone on your phone contact list who abuses or stalks you, the app could give them immediate access to your user profile. The potential for them to hurt or harass you exists. It's one of the drawbacks of your app. It's essential to have a contact list that includes only the people you trust with your privacy.
14. Poparazzi is on a mission
LinkedIn confirms that Poparazzi has a unique mission. It states that the mission is to help people to connect in authentic ways. It seeks to help spread empathy by changing the way that people view and use social media. It moves the reasons for using social media away from self-promotion, and more about connecting with people users love through the sharing of special moments. Its products are designed to promote experiences that bring people closer together with one photo at a time.
15. Poparazzi is a small company
Our research to learn more about Poparazzi as a company revealed that it is a very small business. We expected the company to employ a large group of workers. Instead, we learned that there is a small workforce that is made up of just seventeen employees. We also learned that Poparazzi is currently hiring. It is not adding a large number to its staff, but the company has advertised for two new job positions. Both positions are seeking workers for the Los Angeles metropolitan area. The first is a community marketing HS contract. The second job notice seeks a community marketing collegiate contract. The company is taking a common-sense approach to building its workforce slowly without financially stressing the business. It shows that the company is preparing to make an effort to expand its reach and expand its marketing outreach.
16. Poparazzi is a privately held enterprise
Poparazzi is a privately owned company. You won't find shares of its stock listed for sale or trade on any of the public stock exchanges. The reason is that they don't exist. The owners maintain a private holding of the business and have not filed for an IPO. Our research shows no indication of plans to go public at this time.
17. Poparazzi generates some security and privacy concerns
Protect Young Eyes confirms that there are legitimate privacy concerns associated with Poparazzi. The app allows people on your phone's contact list to take pictures of you. You may also take pictures of them through their camera. It requires the use of discretion and most of us hope that our friends and contacts would not abuse the privilege but it is possible for abuse to occur.
18. Poparazzi may not be ideal for young users
Poparazzi is a photo app that could be problematic for young users. Children who do not have a fully developed sense of discretion may inadvertently take inappropriate photos to share on friends' profiles. Learning acceptable behaviors is a part of growing up, but very young children have not yet gained the ability to discern right from wrong in many senses, such as what types of photos are humorous and which are hurtful or harmful. It's best to not allow young children unsupervised use of the Poparazzi app. The concerns may become magnified when teens use the app as they're in critical stages of development and some may make poor judgments in the use of content.
19. Users can earn "pop" scores
The more pictures that a user takes of their friends on the Poparazzi app, the higher their scores on the app. It encourages people who use the app to take as many surprise pictures of their friends as possible. It's one of the incentives to take more pictures with the app. It gives users a sense of accomplishment.
20. Poparazzi has mixed reviews
The sentiments shared about the new Poparazzi app are mixed. Some users think that it is the most brilliant invention of the century. The intentions behind the new photo app are lovely and they seek to build strong communities, networks, and relationships. Many users are having fun with the photo app and love its capacity for connecting people in real and meaningful ways, but others have their concerns over privacy issues. Parents have justifiable concerns about the safety of their kids using the apps. It's a tool that can be used for good, but people with bad intentions can easily access the app to track you and take photos of you whenever you're in a camera shot of your phone. It's an app that requires discretion and mindfulness for the safety and well-being of all.
Written by Allen Lee
Read more posts by Allen Lee