Top 3 Video Editing Tools In Business
The ideal tool for video editing is determined by a variety of criteria, including your technical aptitude and willingness to learn, your budget, and the intricacy of your project. Here are three alternatives to choose from.
If you are just starting out in creating video content, Movavi Video Editor is what you need. This video editor for Windows and Mac is easy to use and has all the basic features for creating high-quality videos.
Why Movavi?
- Intuitive interface. Even if you have never worked with video editors, Movavi will be easy to understand. All functions are conveniently located, and video tutorials are available for training.
- Wide functionality. It has everything: trimming, adding effects, working with text, transitions and much more.
- Ready-made templates. Movavi offers many ready-made templates that can be adapted to your needs. This is especially useful for businesses when you need to quickly create a presentation or advertisement.
Example of use
Imagine that you are the owner of a small store and want to launch an advertisement for a new product. With Movavi, you can create a video in a couple of hours: record the product on camera, add creative transitions and text, and then upload the video to your social networks.
Lightworks
For those who are ready to dive deeper into the world of editing, but don’t want to spend a lot of money, Lightworks is a great choice. This video editor has even been used in Hollywood, for example, to create films like Pulp Fiction and The King’s Speech.
What makes Lightworks stand out?
- Professional features. Here you will find multi-layer editing, powerful color correction tools, work with audio tracks, and much more.
- Cross-platform. Lightworks is available not only for Windows, but also for macOS and Linux.
- Free version. Unlike many professional programs, Lightworks offers a fully functional free version. The only limitation is that it only exports in 720p.
Use case
Let’s say you create training videos for your company’s employees. Lightworks allows you to process long videos, add slides with text, and even sync the sound to make your videos look professional.
Cyberlink PowerDirector
Cyberlink PowerDirector is the golden mean between ease of use and professional features. The program is ideal for businesses that want to create videos with a “wow effect”.
What makes Cyberlink special?
- AI features. PowerDirector actively uses artificial intelligence: automatic video enhancement, image stabilization, noise removal – all this can be done in just a couple of clicks.
- Effects and transitions. The program has a huge selection of effects, animations and templates. You can add a company logo, overlay interactive elements and make your video unique.
- High performance. Even when working with 4K video, PowerDirector works quickly and does not load the system.
Example of use
You are holding an online event and want to edit a video report. With PowerDirector, you can combine footage from different cameras, add titles, special effects, and create a video that you’ll want to watch over and over again.
How to choose the right tool?
The choice of a video editor depends on your goals, experience level, and budget:
For beginners, we recommend starting with Movavi Video Editor. It’s a simple, inexpensive, and functional program.
If you need a free and powerful tool, try Lightworks. It’s suitable for creating more complex projects.
For those looking for something versatile, Cyberlink PowerDirector is a perfect choice. It handles both simple and professional tasks perfectly.
Wrap up
Video editing is not as difficult as it seems. Thanks to modern tools, even a beginner can create high-quality videos that will attract customers and strengthen the brand. Try one of the suggested editors and you will see how exciting and useful it is for your business.