When it comes to making reliable and accurate timepieces, the Swiss definitely have their head in the game. One Swiss watchmaker that may not be as popular as some of the others is Wenger. While the Brand is not as recognizable as some of the other watch manufacturers headquartered in Switzerland, they definitely are considered major players in the Swiss manufacturing game. The company has a very rich history, but probably not for you might think. You have definitely heard of the name and maybe even shopped the brand, but how much do you really know about Wenger?
We decided to give you 10 little-known facts about the company to help you become more familiar with the brand.
1. More Than 100 Years in Existence
Normally, when you see a company that has made an imprint in the Swiss manufacturing arena, it will have a rich history that goes back to when watchmakers were making timepieces by hand. Wenger is no different. The company was founded in 1893. The brand has evolved quite a bit over the last 100 years or so.
2. Wenger Did Not Start Out as a Watch Company
Although everyone seems to be falling in love with Swiss watches, there is something else that the Swiss are known for — Swiss army knives. That’s right! Wenger started out making knives for the Swiss army. The company became the second industrial cutlery company in Switzerland.
3. The Company Almost Sank After 9/11
Everyone remembers where they were during 9/11, but rarely do we think about the economic fallout for companies that were not directly linked to that tragedy. Unfortunately, that tragedy led to pocket knives being banned for air travel which led to a steep decline in Swiss Army Knife sales. This caused the company to completely restructure the brand.
4. The Merger with Victorinox
What is classified as a merger was much more of a hostile acquisition that represented the only lifeline that Wenger had at the time. Being acquired by Victorinox allowed Wenger to continue to manufacturer Swiss army knives and watches through those lean years that followed 9/11.
5. What Is an Acquisition Without Rebranding
The acquisition by Victorinox also led to the capacity to develop new products, expanding the reach and impact of the company on a global scale. The company not only manufactured knives and watches but became known for developing and manufacturing multipurpose tools. Being a manufacturer of multipurpose tools is still their hallmark.
6. Dependability and Consistency
While Wenger has their hands in a lot of different industries, it has not negatively impacted the development and manufacturing of quality timepieces that are dependable and consistent. Their watch designs remain very close to the Swiss multifunctional ideology that put the country on the map (no pun intended).
7. Enter Elegance Into the Equation
Wenger is known for its rugged, multifunctional watches that focus on an outdoor theme; however, the company has recently introduced several designs with the sole focus being on elegance and style. If you are looking for something stylish for a formal event, Wenger has a watch that will fit your style.
8. Rugged Doesn’t Mean Boring
If you make the postulation that the rugged designs of most Wenger watches mean that they are boring and lack style, you would be sadly mistaken. The Wenger brand successfully merges durability with style to create timepieces that can be worn on a camping trip or in the boardroom. The brand offers its customers a myriad of choices from which to choose. There is something for almost everyone.
9. Functionality Is the Name of the Game
If you had to define Wenger watches in one word that word would be “functional.” Whether you need a watch that simply displays date and time or you are looking for something more detailed that includes multifunctional chronographs and tachymeter scales, you can find it in a Wenger watch. The sports watch collection is great for men or women.
10. Automatic and Quartz Models Available
Wenger offers both automatic and quartz timepieces. Quartz watches require a battery to power the timepiece, while automatic watches use the motion of the person wearing the watch to automatically and continuously wind the watch. Quartz watches are more accurate than automatic watches, but the need for changing batteries can be a turnoff for some.