When 2000 hit, everything changed. The internet exploded, affordable cell phones were introduced, and that was just the beginning. Consumer tastes changed as well. Everyone was tired of the same old thing. They wanted newer and fresher ideas. Twenty years later, things aren’t much different. Now, the focus is on putting a new spin on old designs. As a result, many classic running silhouettes have resurfaced. This includes two of our favorites, the Reebok Aztrek, and DMX Daytona.
But, these aren't exactly the sneakers of yesteryear. Instead of the same old design, Reebok instructed its designers to look at things from a different perspective. Put an alternative take on heritage silhouettes to provide sneakers with the perfect balance of old and new. To achieve this mission, Reebok partnered with a number of artistic influencers to breathe new life into old designs. These collaborations (like the one with Pyer Moss) have produced some truly innovative ideas, especially in the past few months.
Take the DMX Daytona for example. The streamlined physique of the original was a result of Reebok designer Christian Tresor's obsession with the anatomy of the foot. With the help of some paint, his own foot, and inspiration from 90’s computer packages, he designed a shoe that was the epitome of the millennial mindset. Reebok's moving air DMX tech provided the perfect foundation for the synthetic leather and mesh panels that Tressor used to create the Daytona. He further complimented the organic shape of the sneaker with a subtle yet elegant 3M reflective details and color scheme.
The new Reebok DMX Daytona stays true to Tresor's founding philosophy. It boasts the expected mix of materials paired with a coordinated palette and a repeat style logo pattern on the midsection. To keep things even more interesting, Reebok is dropping two new “Vector” colorways for the Daytona. One is a color combination of white, yellow, teal, and navy. The other palette is a little simpler (but no less intriguing) with a red, grey, and black colorway. Both versions feature a mono-color mesh base that is accentuated by colorful overlays and trim. It also features “hidden” lace eyelets that help add to the streamlined look. But perhaps the most notable feature is the branded strip located on the upper. They give this retro sneaker a modern feel that subtly highlights its balance between the old and the new. Each shoe also features a DMX cushioning in the midsole to ensure that you can jog in comfort. It’s like an air mattress for your feet.
These specs are great, no question, and together they create a fashionable, comfortable, and lightweight shoe that every true sneakerhead should own. The best news? They were released on February 1st so you can find the DMX Daytona’s at many of your favorite retailers for approximately $120.
Taking care of your collection
There’s no doubt that the DMX Daytonas are a must have. If you want them to stay looking newer longer, you will have to treat them with tender loving care. To help you in this endeavor, we offer the following tips:
- Spray your shoes with shoe protector the first time you take them out the box. Just make sure you lay a towel down first. When done, be sure to let the shoes dry thoroughly for best results.
- Use a damp cloth to gently clean your shoes. If a particular stain is hard to get out, spot clean it.
- Keep your shoes away from the washing machine. Ignoring this advice will lead to weirdly shaped and slightly uncomfortable shoes.
- Stuff your shoes whenever you take them off for the day. Doing so will help them keep their shape.
- Refrain from wearing your favorite pair of shoes every day. Instead, alternate them with your #2 and #3 favorites.
The Bottom Line
Reebok’s old school running silhouettes have recently resurfaced in what can only be described as a retro revival. The Daytona, with its eye-catching details and classic styling, is no exception. Plus, it’s reasonably priced and comfortable to wear. Sounds like the perfect running shoe to us. So, what are you waiting for? Get your pair today. Let us know your thoughts about it in the comments section. Take care.
Written by Garrett Parker
Read more posts by Garrett Parker