The History of and Story Behind the New Balance Logo
A logo can’t make a bad brand good, but it can certainly help make a good brand great. What would Fendi be without its iconic Double F? Where would Chanel be without its interlocking “c”s?…
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The History of and Story Behind the NYU Logo
New York University is proud of its logo. So proud, in fact, it’s created an entire manual entitled ‘New York University Graphic Standards and Logo Usage Guide’ to make sure no one’s having any fun…
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The History of and Story Behind The Grateful Dead Logo
It’s not fair to say a band lives and dies by the quality of its logo, but a good one doesn’t exactly hurt. The Roling Stones’ “Hot Lips”, Social Distortion’s dancing “Skelly”, Led Zeppelin’s “Zoso”……
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The History of and Story Behind the Fendi Logo
Some logos are good. Some are bad. Some are downright ugly. And some are so legendary, they transcend the brand itself to take on a life of their own. The Fendi logo is just such…
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The History of and Story Behind the Zillow Logo
Some people have the Midas touch, touching everything and turning it into gold, and Rich Barton can count himself lucky to be among them. He has been the brains behind Expedia, Glassdoor, and Zillow, and…
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The History of and Story Behind the Van Halen Logo
You would have never guessed that the superstar rock and roll band Van Halen had an identity crisis early on. The current logo is a lot different than the original. The logo was just a…
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The History of and Story Behind the Pandora Logo
When it comes to logos, there’s a world of difference between a good one and a bad one. A good one is distinctive enough to be easily recognized, simple enough not to be confusing, practical…
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The History of and Story Behind the Capital One Logo
No two logos are identical (although some come weirdly close, as we’ll see shortly). But there are certain things that all logos (the good kind, anyway) have in common. They’re distinctive, they’re simple enough to…
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The History of and Story Behind The Nvidia Logo
Nvidia began as the dream of Jensen Huang, who was bent on owning a graphics chip company. He has been at the helm of the company as the co-founder and CEO since the two other…
