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The 10 Best Toothpastes on the Market Today


We all know the importance of a good oral hygiene routine, but with so many varieties of toothpaste on the market, choosing the right one can be a minefield. Ultimately, all toothpastes have one job to do and one job only - to protect our teeth and keep our mouths as healthy and problem-free as possible. But how they do that job varies by brand and formula, leading to a bunch of confusion for consumers. Should you opt for a whitening toothpaste or a non-whitening formula? Will an activated charcoal toothpaste restore your pearly whites to their former glory, or end up destroying your tooth enamel? And what's the story with fluoride anyway? If you want to keep your breath fresh, prevent caries, and maintain gum health, here are the 10 best toothpaste brands to help you do it.

10. Tom’s of Maine Anticavity Fluoride Children’s Toothpaste

Recommended by as one of the best toothpastes on the market, Tom’s of Maine Anticavity Fluoride Children’s Toothpaste is ideal for little ones. The American Dental Association-approved toothpaste comes in a range of fruity flavors designed to encourage kids to develop good oral health routines. There are no artificial flavors or sweeteners to worry about, but plenty of tooth-friendly ingredients like silica and calcium to fight caries and keep gums healthy. As an added benefit, all of the ingredients are environment-friendly.

9. Biotene Fluoride Toothpaste

If you suffer from dry mouth (a condition that occurs when the salivary glands aren't able to produce enough saliva to keep the mouth moist), Biotene Fluoride Toothpaste makes an excellent choice. It's free of sodium lauryl sulfate (SLS), an ingredient that can cause gum irritation in some people, and contains 0.25% fluoride to strengthen teeth and protect against caries.

8. TheraBreath Fresh Breath Toothpaste

If you're worried that your breath isn't quite as fresh as it could be, skip the mints and reach for a tube of TheraBreath Fresh Breath Toothpaste instead. The toothpaste's special formula helps fight the bacteria that causes bad breath to keep it minty fresh for a full 24 hours. Its .24% fluoride content supplements saliva's natural defenses to help support tooth health and protect against caries. It also contains xylitol which is believed to maintain tooth health with regular use. The addition of natural ingredients such as aloe vera helps soothe gums and reduce irritation. Unlike many kinds of toothpaste, it doesn't contain any irritating detergents like sodium lauryl sulfate, nor any artificial colors, flavors, and sweeteners.

7. Arm & Hammer Advanced White Extreme Whitening Toothpaste

Smoking, red wine, and coffee can all take their toll on your smile. If your sparkly whites aren't quite as gleaming as you'd like, regular use of Arm & Hammer Advanced White Extreme Whitening Toothpaste could help restore their shine. Its active tooth whitening ingredients include baking soda and peroxide, both of which can whiten and brighten teeth. To help keep caries at bay, .24% fluoride has been added to the mix. Although the active ingredients are strong, the low abrasion formula won't damage enamel, letting you polish away those pesky stains without compromising your long-term dental health.

6. Parodontax Toothpaste

Left untreated, plaque can eventually lead to periodontitis, an inflammatory condition that can damage gum tissue and even destroy the bones that support the teeth, leading to loose teeth and tooth loss. Parodontax Toothpaste is specially formulated to help people who are experiencing the early stages of gum disease, which is usually indicated by tender and bleeding gums. A high fluoride content helps prevent caries, while its cool mint flavor will help keep your breath fresh.

5. Cali White Activate Charcoal Teeth Whitening Toothpaste

If you're looking for a natural solution to stained teeth, charcoal toothpaste might be the answer. So far, the scientific evidence to support its efficacy is limited, but the volume of favorable anecdotal evidence suggests it's worth a try. Of all the activated charcoal toothpastes on the market, Cali White Activate Charcoal Teeth Whitening Toothpaste is one of the best. A vegan-friendly formula that's 100% free from artificial sweeteners or parabens, it's a great option for people looking for an all-natural way to brighten their smiles. Key ingredients include organic coconut oil, baking soda, peppermint oil, diatomaceous earth, xylitol, and tea tree oil, all of which can help restore your smile's luster and keep your breath fresh.

4. Crest 3D White Teeth Whitening Toothpaste

Named as one of the best toothpastes on the market by, Crest 3D White Teeth Whitening Toothpaste is an excellent weapon against stains. Not only can it remove existing surface stains, but it can also help guard against new ones taking their place with its highly effective ingredients. Its fresh, minty flavor will keep your breath sweet all day long, while its foaming action promotes a deep, thorough clean.

3. Sensodyne Pronamel Gentle Whitening Enamel Toothpaste

If years of bad eating and drinking habits have left your teeth in need of a helping hand, Sensodyne Pronamel Gentle Whitening Enamel Toothpaste could be just what the dentist ordered. As well as defending enamel from dietary acids, the gentle whitening formula will lift surface stains without damaging the teeth or irritating the gums in the process. Gentle but highly effective, it offers excellent protection at a very reasonable price.

2. Crest Pro-Health Pro Active Defense Deep Clean Toothpaste

Crest Pro-Health Pro Active Defense Deep Clean Toothpaste is an American Dental Association (ADA) accepted toothpaste with some top-notch qualities. With twice-daily brushing, its high content of antibacterial stannous fluoride can help reduce oral bacteria and keep your teeth cavity-free. The formula foams easily, allowing you to easily clean all those hard-to-reach places that other toothpastes can sometimes struggle with. If you're in the market for a highly effective toothpaste that will protect your teeth while keeping your breath minty fresh, it's a great option.

1. Colgate Cavity Protection Toothpaste with Fluoride

As notes, Colgate’s Cavity Protection Toothpaste is basically the gold standard for dentists and consumers alike. An ADA accepted toothpaste with plenty of cavity-fighting fluoride, it protects teeth, guards against stains, freshens breath, and promotes gum health... everything, in fact, that you'd want from a toothpaste. As an added advantage, it's been formulated without titanium dioxide, an ingredient that the Environmental Working Group (EWG) has flagged as a potential carcinogenic.

Lily Wordsmith

Written by Lily Wordsmith

Lily Wordsmith is a freelance writer who has had a love affair with the written word for decades. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV. In addition to her freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to her name. Her diversity is boundless, and she has written about everything from astrobotany to zookeepers. Her real passions are her family, baking desserts and all things luxe.

Read more posts by Lily Wordsmith

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