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CEO of Lamborghini Stephan Winkelmann: Leading Innovation in Luxury Supercars

Stephan Winkelmann, the current Chairman and CEO of Automobili Lamborghini, has been instrumental in driving the iconic Italian brand to new heights. With a career spanning decades in the automotive industry, Winkelmann's leadership and strategic vision have been crucial in guiding Lamborghini through its recent milestones and challenges.

Under Winkelmann's direction, Lamborghini has achieved record sales and turnover figures while simultaneously embarking on the ambitious 'Direzione Cor Tauri' plan for the remainder of the decade. This strategy outlines the brand's commitment to decarbonization and innovation, with the introduction of hybridization across its entire lineup, leading up to the launch of its first fully electric vehicle.

As Lamborghini celebrates its 60th anniversary, it's worth delving into the accomplishments of Stephan Winkelmann and exploring his impact on the company's legacy. The Italian automaker's dedication to excellence, both in design and performance, has undoubtedly been bolstered by the CEO's unwavering drive for success.

CEO Profile

Stephan Winkelmann, born on 18 October 1964, is a German manager and has held a successful career in the automobile industry. He has been President of Bugatti Automobiles since January 1, 2018, and has admirably taken his position as the President and CEO of Automobili Lamborghini S.p.A. since December 1, 2020.

Mr. Winkelmann's leadership style exudes confidence and a keen understanding of the market and its demands. With his vast experience in handling luxury automobile brands, he has proven himself to be a valuable asset in leading Lamborghini into a new era of growth and innovation.

Under his guidance, Lamborghini has consistently pushed the boundaries of design and performance, ensuring that the brand remains highly respected and admired in the automobile industry. In addition, Stephan Winkelmann has adeptly overseen the production of iconic vehicles that capture the very essence of the Lamborghini name, embodying the powerful, dynamic, and luxurious nature of the brand.

He succeeded Stefano Domenicali, who took over as CEO of Formula 1 from 2021. This transition showcased the remarkable ability of these top-tier professionals to adroitly navigate the ever-changing landscape of the automotive and motorsports industries, further solidifying their reputations as high-performing leaders.

Stephan Winkelmann

Stephan Winkelmann, born on October 18, 1964, is an accomplished German manager who has made significant strides within the automotive industry. He is currently the President and CEO of Automobili Lamborghini S.p.A and has previously held the position of President at Bugatti Automobiles. His career showcases a range of leadership roles, career milestones, and professional recognitions.

Career Milestones

Winkelmann started his career in the automotive sector in 1991, working with notable brands such as Mercedes-Benz and Fiat. He first joined Automobili Lamborghini in 2005, where he led the company through a remarkable growth period. Under his leadership, the brand established itself as a global powerhouse, with an extensive portfolio of luxury vehicles. In 2016, Winkelmann moved on to become the head at Audi Sport GmbH. Here, he was responsible for implementing new strategies for the performance division which included the expansion of Audi R and RS models.

Leadership Roles

In January 2018, Winkelmann became the President of Bugatti Automobiles. At Bugatti, he played a pivotal role in spearheading advancements in both technology and design, culminating in the unveiling of the groundbreaking Bugatti Chiron. In December 2020, Winkelmann returned to Automobili Lamborghini as the President and CEO, succeeding Stefano Domenicali. As a visionary leader, Winkelmann has driven innovation, sustainability, and global expansion in the respective companies under his management.

Professional Recognition

Stephan Winkelmann has received widespread recognition for his exceptional skills, adaptability, and contributions to the automotive industry. Through years of dedication and a steadfast commitment to excellence, Winkelmann has earned a reputation as a highly respected figure both within and outside the sector. His career, characterized by transformative leadership and strategic decision-making, continues to inspire future generations of automotive leaders.

Automobili Lamborghini


Automobili Lamborghini, an Italian luxury sports car manufacturer, was founded in 1963. Lamborghini has its headquarters in Sant'Agata Bolognese, Italy. Over the years, the brand has become renowned for its high-performance vehicles and unique designs. The company is currently part of the Volkswagen Group and operates as a subsidiary of Audi.

Lamborghini has gone through various ownership changes and financial crises before ultimately becoming a subsidiary of the Volkswagen Group. The company's stable position within the Group has allowed it to thrive and continue producing models that push the boundaries of automotive design and technology.


Automobili Lamborghini S.p.A. operates several subsidiaries that help to support and extend the brand's global presence. Among these is Lamborghini America, focused on managing the North American market. This subsidiary plays a vital role in expanding the brand's reach and adapting to the specific needs of its customers in that region.

Famous Lamborghini Cars

Classic Models

Perhaps the most iconic classic Lamborghini model is the Lamborghini Countach. This car was produced from the 1970s to the 1990s and set a new standard for exotic supercars. Another noteworthy classic model is the Lamborghini Diablo, which succeeded the Countach in 1990 and became one of the fastest production cars of its time.

Modern Models

The contemporary Lamborghini lineup is powered by its core models, such as the Aventador and Huracán. The Aventador, introduced in 2011, is the flagship V12 sports car, featuring an aggressive design and exceptional performance. On the other hand, the Huracán, successor to the popular Gallardo, is a more accessible V10 model that still delivers astonishing speed and handling capabilities.

Also worth mentioning is the Lamborghini Urus, a high-performance SUV that combines the brand's unmistakable design language with practicality and versatility, attracting a broader range of customers to the Lamborghini brand.

Limited Editions

Lamborghini is known for creating limited edition models that showcase the company's innovative design and engineering prowess. One such example is the Reventón, a highly exclusive car based on the Murciélago, with only 20 units produced for customers and one additional unit for the Lamborghini museum.


In addition to limited editions, Lamborghini has a history of producing unique one-off models for discerning customers. These vehicles are typically based on existing Lamborghini models but feature distinctive design elements, materials, and engineering solutions. One example is the Egoista, a single-seater concept car presented as a tribute to the brand's 50th anniversary.

Company Operations


Automobili Lamborghini operates its primary manufacturing facility in Sant'Agata Bolognese, Italy. The facility focuses on producing some of the world's most exclusive and advanced vehicles, taking pride in their attention to detail and craftsmanship. With the introduction of the Urus model, its production capacity has increased significantly, paving the way for additional growth and innovation in the luxury automobile market.

Sales and Marketing

Lamborghini's global sales have consistently shown impressive growth, partly due to an extensive dealer network and effective marketing strategies. The brand celebrated its 50th anniversary in 2013, marking a significant milestone and commemorating its enduring presence in the luxury car market. Lamborghini's success in reaching new sales records can be attributed to their strategic approach to market expansion and by maintaining strong relationships with their existing clientele.

Employee Relations

Lamborghini values its employees and understands the importance of fostering a positive working environment. The company invests in its workforce by offering various opportunities for professional growth and development, helping to drive the success of the brand. The skilled employees at Sant'Agata Bolognese work tirelessly to craft and deliver exceptional vehicles that continue to captivate customers around the world.

Notable Achievements

Automotive Industry Milestones

Stephan Winkelmann has made significant contributions to the automotive industry throughout his career. As the President and CEO of Lamborghini, he has overseen the successful launch of the Urus SUV. This groundbreaking vehicle has expanded Lamborghini's market presence and significantly increased sales. Winkelmann has also held leadership positions at other prestigious brands, such as Bugatti and Rolls-Royce, further solidifying his reputation in the industry.

Design and Innovation

Winkelmann's tenure at Lamborghini has been marked by design and innovation. Under his leadership, the company has introduced cutting-edge models such as the Aventador, featuring a V12 engine producing over 700 horsepower. Lamborghini also pushes the boundaries of innovation by incorporating advanced battery technology into their vehicles, ensuring a more sustainable future for the automotive world.

Racing and Performance

With a passion for high-performance vehicles and racing, Stephan Winkelmann has had a massive impact on Lamborghini's presence in the world of motorsports. When former Lamborghini CEO Stefano Domenicali moved to become CEO of Formula 1, Winkelmann stepped in to continue his predecessor's work. Guided by his vast experience and a mission to bring Lamborghini to new heights, Winkelmann has embraced the competitive nature of the racing world and further cemented the brand's performance credentials.

Strategic Initiatives


Automobili Lamborghini, under the leadership of Winkelmann, has fostered numerous partnerships to enhance its brand and strengthen its market position. Aligning with reputable companies such as Alfa Romeo, Lancia, Fiat Professional, and Mercedes-Benz showcases the company's dedication to creating strong industry alliances. This includes joint projects and brand collaborations that benefit both parties.

Global Expansion

The Italian luxury automaker has its eyes set on expanding into emerging markets, particularly focusing on China as a key target. With Andrea Baldi leading the charge as the CEO of Lamborghini America, the company invests in strategic growth initiatives to penetrate new territories. Lamborghini recognizes the potential for supercars in Asia and proactively adapts its marketing and sales strategies to cater to the region's unique demands.

Product Transformation

Lamborghini's commitment to innovation has driven its recent successes, as evidenced by the significant developments in its product lineup. As a member of the prestigious Altagamma organization, which consists of high-end Italian companies, Lamborghini thrives through innovation. The automaker is constantly working on its designs, features, and technologies to provide exceptional customer experiences and maintain its leading position within the luxury automotive sector.


Winkelmann's strategic initiatives have driven growth for Lamborghini in multiple aspects, from expanding its product range to winning numerous Top Employer awards. The continuous development of its workforce reflects the company's dedication to employee advancement and well-being.

Furthermore, Stephan Winkelmann was honored as a Grand Officer of the Order of Merit of the Italian Republic for his significant contributions to the Italian automotive industry. The CEO's history in the field, with an academic background from the University of Bologna and previous work with Bugatti Automobiles, sets a solid foundation for Lamborghini's ongoing success.

In conclusion, Lamborghini's strategic initiatives, guided by a proven leadership team, has propelled the company into a new era of growth and expansion, solidifying its position as a premier luxury automotive brand globally.

Other Key Executives

Apart from Stephan Winkelmann, there are other key executives who contribute significantly to the success of the company. One such executive is Paolo Poma, who holds the position of Chief Financial Officer. His leadership is crucial in ensuring the company's financial stability and growth.

Maurizio Reggiani serves as Lamborghini's Chief Technical Officer. Equipped with vast experience in the automotive industry, he is responsible for overseeing the development of innovative and cutting-edge technologies in the company's vehicles.

Another essential figure in the company is Ranieri Niccoli, the Chief Manufacturing Officer. He plays a significant role in ensuring the smooth and efficient production process of Lamborghini cars. His leadership ensures that the company maintains its reputation for producing high-quality, luxury vehicles.

Umberto Tossini serves as the Chief Human Capital Officer. He is responsible for managing the talent within the company and fostering a positive and productive work environment. With his guidance, Lamborghini can attract and retain top talent to stay competitive in the industry.

Federico Foschini holds the title of Chief Marketing & Sales Officer. His duty is to continuously expand Lamborghini's global presence and enhance the company's reputation for luxury and performance.

Prior to Stephan Winkelmann's return as CEO, Stefano Domenicali had held the position until he left to become the CEO of Formula 1 in 2021. He was instrumental in maintaining Lamborghini's strong brand during his tenure.

On a more regional level, Lamborghini USA's management plays a significant role in the company's presence within the American market. This includes positioning the brand and ensuring customer satisfaction for this crucial market.


Stephan Winkelmann has played a significant role in the brand's transformation and growth. Under his leadership, Lamborghini has successfully expanded its product lineup and redefined the company's design language, while staying true to its iconic heritage.

The partnership with Fiat has allowed the Italian automaker to benefit from valuable resources and strategic guidance, further enhancing its capabilities. Winkelmann's keen eye for design and innovation has led to some of the most remarkable supercars in recent history, including the revolutionary Aventador and the hybrid-electric Sian.

The company's focus on performance and aesthetics, combined with Winkelmann's expertise, has resulted in an impressive growth trajectory for Lamborghini. This can be attributed to both the new models and the expansion of their customer base through targeted marketing strategies.

The transformation of the brand under Winkelmann's tenure is a testament to his commitment to continually pushing the boundaries of automotive excellence. As Lamborghini ventures into electrification and adapts to the rapidly changing automotive landscape, it remains well-positioned to maintain its status as an industry leader, thanks in large part to Winkelmann's vision and determination.

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Liz Flynn

Written by Liz Flynn

Liz Flynn has worked as a full-time writer since 2010 after leaving a career in education. She finds almost all topics she writes about interesting, but her favorite subjects are travel and food. Liz loves the process of researching information, learning new things, and putting into words what others who share her interests might like to read. Although she spends most of her time writing, she also enjoys spending time with her husband and four children, watching films, cooking, dining out, reading, motorsports, gaming, and walking along the beach next to her house with her dog.

Read more posts by Liz Flynn

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