Curefit is a startup that specializes in helping its clients to achieve rapid weight loss. The company is a health and fitness specialist that provides both offline and digital experiences for its clients, dealing with general fitness, as well as more specific services for nutrition and mental well-being. It is a timely service for those struggling with maintaining their health during the covid-19 crisis. If you're not yet familiar with it, here are 20 things you probably didn't know about Curefit to bring you up to speed.
1. Curefit is a versatile company
According to Crunchbase, Curefit falls under five major categories in its listing on the world wide web. It is a health care company that also provides general fitness advisement, education, and products. It is also a wellness resource for those who are interested in learning more about how to achieve overall physical and mental health. It helps with weight loss and it also provides app-based solutions for achieving better health and wellness.
2. Curefit is an Indian-based startup
Curefit was founded on July 1, 2016, in Bangalore, Karnataka, India. The founders are Ankit Nagori and Mukesh Bansal. The legal name of the company is Curefit Healthcare Pvt Ltd, but it is also known as cult.
3. Curefit focuses on lifestyle changes
Curefit offers a unique program for its clients with the overarching goal of making the process of living a healthy lifestyle both easy and fun. It provides information on how to use the best physical workouts to reach fitness goals with an infusion of fun that makes them seem more life recreational fun than work. It also educates subscribers about the best healthy, nutritious, and tasty foods to eat, along with yoga and meditation exercises to help ease stress and achieve better mental health.
4. Curefit has an eight-member executive leadership team
There are eight people on the executive leadership team for Curefit. Mukesh Bansal is a co-founder of the startup and he also serves as its chief executive officer and WIP. Kunal Chourasia is the engineering lead. Ankit Nagori is a co-founder and stargazer. Shamik Sharma is the business head. James Sha is the international digital. Nikhil Ramprakash is the head of growth and marketing. Asaf Avidan Antonir is in charge of digital initiatives. Rahul Jain is in charge of people operations.
5. Curefit has a two-person board of directors
The board of directors at Curefit is relatively small. There are just two members providing advisement and direction for the group. Karshit Jaiswal is an advisor to Curefit's executive team. This is the only board and advisory role that he is currently involved with. He joined the board in January of 2019. The second member of the board is Vani Kola. ani is a managing director, India for Kalaari Capital. She is currently involved with seven board and advisory roles. She brings a great deal of knowledge and expertise to the job as Vani has founded three organizations.
6. Curefit's website is powered by a complex array of technologies
Users enjoy a smooth and seamless experience when using Curefit's website and its products, but there is a lot that is going on behind the scenes. The website is powered by fourteen active technologies that are distributed across twenty-eight technology products. Some of the technology products that it employs include SPF, Google Apps for Business, Amazon, jQuery, Google Analytics, HTML5, and others.
7. Curefit's products are downloadable and growing in popularity
We also learned that Curefit offers its services through downloadable apps for subscribers. The most downloaded is cult. fit Fitness, followed by Meditation, then Healthy food, Doctor, cult. fit, and lastly Cult Team. This is a fairly comprehensive list of the health and wellness products that Curefit offers. The apps are available on Google Play and Itunes Connect. Over the past 30 days, there has been a growth of 3.57 percent in the number of downloads of these health and fitness products. A total of 143, 313 downloads were successfully completed. This gives us an idea of how popular Curefit's products are and it also shows that the company is going through a phase of growth and prosperity.
8. Web traffic for Curefit is also growing
Curefit is also seeing an upswing in the amount of traffic that the website is receiving. This is a positive sign as the average number of monthly visits is 1,981,408 with a positive monthly visit growth rate of 1.19 percent. The number of conversions from these visits is also strong and healthy. It is ranked as number 26,246 out of the millions of websites that are registered on the world wide web due to its high volume of monthly visitors to the site.
9. Curefit is the most popular in India
Curefit is best known by the people who live in its home country of India. Ninety-five percent of the web traffic comes from people who are living in this country and it is seeing an increase of 1.08 percent. This is followed by visitors from the United States who make up two percent of the visitors. The United Arab Emirates supplies one percent with a 1.95 percent growth rate and one percent come from Canada with a growth rate of 6.02 percent
10. Curefit just received a $75 million investment
According to Techcrunch, Curefit has recently received a sizeable investment from a subsidiary of Tata Sons, called Tata Digital. It is an India-based conglomerate that sees the startup as a good risk for investment. The deal also provides that the current CEO of Curefit will become a member of the Tata Digital team, taking on the role of president of the firm while continuing to serve as the CEO of Curefit.
11. Curefit plans to expand
As another condition of the $75 million investment that Tata Digital has made to the startup, Curefit will use the funding to expand its presence more broadly into the consumer technology space. The Tata Group also owns an online pharmacy and there is room for the companies to collaborate to provide an even more expansive range of health and fitness services. This is exciting news, although the report does not share precisely how Curefit plans to accomplish this goal yet. It is assumed that it will fall somewhere along the lines of health supplements, but there has been no confirmation of this as yet. We'll just have to wait for further news on the subject.
12. Curefit acquired The Tribe Fitness Club
According to Crunchbase, Curefit acquired The Tribe Fitness Club on February 2, 2017. This was the first acquisition made by Curefit. The Tribe Fitness is the largest fitness club in the country of India. it is headquartered in Bangalore, Karnataka, India. There have not been any details of the agreement between the two companies shared. It is unknown how much was paid for the acquisition or what the terms of the agreement stipulate so it is assumed that it will operate as a subsidiary of Curefit.
13. Curefit acquired Kristy's Kitchen
On March 1, 2017, Curefit also acquired a company called Kristy's Kitchen. This company is also located in Bangalore, Karnataka, India. It is a business that specializes in the preparation of authentic international cuisine. The business has a reputation for preparing delicious foods that offer a sophisticated flare. This acquisition was made within a month of the previous one for Curefit which shows that the company was on a roll in expanding its offerings and its presence in the country of India. The details of the agreement and the purchase price were not disclosed.
14. Curefit acquireda1000yoga
On July 19, 2017, just four months after its previous acquisition, Curefit was at it again. This time it acquired a fitness company called a1000yoga. The Bangalore, Karnataka, India-based health and wellness business is an educational tool in the mental and emotional wellness sector of the healthcare industry. Its goal is to teach people the principles and practices involved with yoga.
15. Curefit acquired Fitness First India Pvt Ltd.
Curefit took a break from its frenzy of acquisitions, but not for long. Just ten months after acquiring a1000y0oga, it signed an agreement to take over a company called Fitness First. This was the first business that was not located in the same city as Curefit. Fitness First is a health club group that was privately owned situated in Gurgaon, Haryana, India. is the privately owned health club group. The details of the acquisition were not disclosed so it is unknown how much the deal cost Curefit, and what the agreements for operation will be. It appears that this was a strategic move to expand the presence of Curefit into other parts of India.
16. Curefit acquired a mental health company
On November 20, 2018, Curefit acquired yet another company in Bangalore, Karnataka, India. The name of the company was Seraniti. It is an integrated mental wellness platform. This strategic move on the part of Curefit did two things for its strength and prosperity. It cut down the competition by absorbing competing companies through ownership, and it also added to the growing range of products and services that are offered through Curefit.
17. Curefit acquired Rejoov
On April 12, 2019, Curefit acquired a company called Rejoov. As the loosely spelled name implies, it is a company that offers rejuvenating health support. It is a privately held business that is located in Bengaluru, Karnataka, India. It specializes in the use of a cold-pressing technique to extract juices from vegetables and fruits. Rejoov will add products that are more in line with the consumables in the health and wellness industry. It provides one more dimension for Curefit's products and services.
18. Curefit acquired an American company
Curefit began the new year with a bold new strategy to move outside of the country of India and make the acquisition of a health and wellness company from the United States. On January 18, 2021, Curefit acquired a company called Onyx. Onyx is located in San Francisco, California and it specializes in building the future of fitness. It is believed that this move was funded in part by the recent infusion of venture capital funding for growth and expansion to the consumer tech market.
19. Curefit acquired Fitternity
Fitternity is yet one more online fitness platform that was acquired by Curefit this year. The company is located in Pune, Maharashtra, India. It provides an integrated system that aids subscribers in beginning and sustaining their own personal journeys to fitness. The acquisition was completed on February 9, 2021. The total funding amount of Fitternity was $7.5 million before the acquisition. No details of the agreement or the cost of the acquisition were disclosed, but it is evidence that Curefit is moving quickly to absorb the competition in the health and wellness industry in India. It will soon become the most prominent provider in the region.
20. Curefit is still buying up companies in India
The most recent acquisition made by Curefit was on June 20, 2021. It acquired a company called TREAD. TREAD had received a total funding amount of $1.1 million before closing its agreements with Curefit. It is also a startup that is based in Bengaluru, Karnataka, India. TREAD is a fitness startup that focuses on the provision of online services and products for its customers. Details of the agreements made between Curefit and TREA have not yet been disclosed, but it is assumed that the business will continue to function on its own as a subsidiary of the fast-growing Curefit company.
Curefit seems to be making the news regularly with its frequent purchases of other companies in the health, fitness, and wellness industries. It is going through a phase of rapid growth and expansion as a privately held venture capital-supported startup that is making some impressive strides as an emerging unicorn.
Written by Dana Hanson
Read more posts by Dana Hanson