David Natroshvili’s Spribe Aviator Game Expands African Presence Through UFC-WWE Deals
Tech company Spribe has announced substantial partnerships with entertainment giants UFC and World Wrestling Entertainment, marking a tactile expansion of its Aviator game across African markets. These multiyear partnerships emphasize the growing importance of Africa’s digital gaming sector, which continues to surge as a major entertainment category on the continent.
The timing aligns with Africa’s ongoing digital revolution, where mobile-first technologies are fundamentally altering entertainment consumption. By joining forces with UFC and WWE, Spribe aims to capitalize on this transformation. Recent statistics reveal that Africa generated 19.8% of Aviator’s new player growth in 2024, accompanied by an impressive 53.9% increase in monthly active users compared to the previous year.
David Natroshvili, Spribe’s founder and CEO, emphasized the significance of these developments: “Africa is not just a market; it’s a movement. Our partnerships with UFC and WWE reflect our commitment to delivering high-energy, culturally resonant entertainment that speaks directly to Africa’s young and connected audiences.”
Spribe’s Aviator Soars in Africa
The Aviator game has established a distinct position in African markets through its unique blend of straightforward gameplay and strategic elements. Players must decide when to secure their results before a virtual plane’s flight ends, creating tension and excitement. This format has proven particularly effective in Africa, where community-based activities hold cultural significance.
Natroshvili observed this connection: “African players gravitate toward experiences that combine strategy, collaboration, and thrill. Aviator provides all three, making it a natural fit for the continent’s vibrant digital ecosystem.”
The agreements include prominent Aviator branding at globally broadcast UFC events and major WWE productions. Supporting these visual placements are targeted social media initiatives and exclusive hospitality experiences designed specifically for African audiences. By leveraging the massive and growing African fanbases of both UFC and WWE, Spribe creates connections between digital gaming and traditional sports entertainment.
TKO’s Vice President of Global Partnerships, Nicholas Smith, highlighted the potential impact: “UFC and WWE are not just entertainment platforms; they are cultural phenomena. By integrating Aviator into their ecosystems, we’re bringing gaming into the cultural mainstream in Africa.”
A Tech-Savvy Generation Takes Flight
The African digital landscape continues its rapid expansion, fueled by widespread smartphone adoption and a predominantly young, tech-savvy population. Aviator’s performance metrics in the region show a 2.2% improvement in retention rates during 2024, alongside a steady 9.8% year-over-year increase in game interactions per player. These trends suggest gaming could become a central element in Africa’s digital transformation journey.
“Gaming is more than entertainment; it’s an engine for digital inclusion,” explained Natroshvili. “In Africa, where connectivity is reshaping industries, Aviator stands as an example of how digital platforms can bring people together while creating new economic opportunities.”
Spribe has prioritized responsible gaming practices tailored to align with local cultural contexts and regulatory requirements. The company collaborates with African partners to ensure gaming environments remain both enjoyable and secure.
“Our vision goes beyond gaming,” Natroshvili stated. “We’re building platforms that contribute to communities, create social connections, and drive economic growth.”
The company witnessed global Aviator wagers exceeding $14 billion in December 2024 alone, with African markets playing a substantial role in reaching this milestone. While financial results matter, Spribe measures success through player engagement and quality of experience. The UFC and WWE alliances are expected to amplify Aviator’s cultural relevance across Africa, creating new opportunities for player interaction.
For the remainder of 2025, Spribe plans to roll out Africa-specific campaigns. These will range from co-branded social media content to exclusive in-game features designed to deepen connections with local players while simultaneously exploring additional markets throughout the continent.
Spribe has established itself as an innovative software development company focused on creating next-generation gaming solutions for the digital entertainment industry. Since launching its flagship Aviator game, the company has rapidly expanded its global footprint. Today, Spribe operates across more than 60 countries worldwide, serving 42 million monthly active users and securing its position as a prominent leader in the competitive iGaming market.
