Eight Things You Didn’t Know About Womply Founder Toby Scammell

Toby Scammell founded Womply in 2011 after seeing first-hand how underserved American small businesses were by technology. Today, Womply is leveling the playing field for busy small business owners who drive the U.S. economy.  Under Toby’s leadership, Womply has acquired more than 100,000 paying small business customers, become the leading software partner to America’s credit card processing industry, raised $50 million in growth funding, and expanded to hundreds of employees across offices in San Francisco; Portland, Oregon; and Lehi, Utah. Toby is a serial entrepreneur and an active angel investor and advisor to a variety of startups. He graduated from the University of Southern California (USC) in 2006 with a bachelor’s degree in international relations, with an emphasis in global business. Here are a few things you might not know about him:

He grew up in Australia

Toby was born in Australia and lived in England and Zimbabwe before moving to the San Francisco Bay Area during his formative years. He’s a globetrotter, having visited more than 70 countries in total.

Womply is named after his childhood pet

The name “Womply” is unique and goes back to Toby’s childhood in Australia, where Toby had a pet wombat named Womply.

Toby maintains his love for unusual pets today

Today, Toby has a pet pig, named Clementine, who resides on the beautiful San Francisco Bay peninsula with a brand-new litter of piglets!

He’s a serial entrepreneur

Prior to founding Womply, Toby co-founded Feastery, where he spent over a year solving customer acquisition and loyalty problems for restaurants in San Francisco. During high school and college, Toby started and ran a variety of small online businesses including a Costco-delivery service and company that sold advertising to local restaurants, bars, and lounges.

He’s passionate about small business

Womply’s mission is to help small businesses thrive in a digital world. Since the world is constantly changing in response to technological forces, Womply will continue to build software solutions that level the playing field for underserved small businesses, he says. What Womply builds in the future might be very different than what the company builds today because none of us can predict which direction consumer trends will go.

He’s trying to power the front office for small businesses

Womply powers the “front office”—or, the customer-facing part of the company—for more than 100,000 small businesses in all 50 states and across 400 industry categories. Our software makes it easy, and often automatic, for small businesses to boost their online reputations so more customers find them, engage their customers to encourage repeat business, and monitor the health of their businesses anytime and anywhere with data they can’t get anywhere else.

He’s built Womply into the top partner to the payments industry

Under Toby’s leadership, Womply has partnered with more than 40 of the nation’s top credit card processors. As a software partner, Womply modernizes the product offering for companies that provide payment processing to small businesses in the age of integrated payment solutions like Square. Through these partnerships, Womply is able to curate data that powers its software, giving Womply a unique view into the trends driving consumer interactions with small, local businesses nationwide.

He has a healthy collegiate rivalry with Womply’s president

Toby graduated from USC, and Womply’s president, Cory Capoccia, is a UCLA Bruin. That leads to plenty of rivalry smack talk, as you can imagine, especially during football and basketball seasons.


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