If you're like most people, you want a solid, high quality jacket that is capable of both keeping you warm and looking good, one that you can wear all winter long without a lot of fuss. Unless you plan on purchasing a different jacket for every day of the week, you have to have something that's both versatile and durable. It has to be able to withstand all kinds of weather, yet not make you look like a scarecrow standing out on the snow in the process. That's one reason why jackets made by The North Face have become so popular over the years. As a matter of fact, the company's famous puffers are among the most popular types of jackets ever developed. If you're wondering why they're so popular, all you have to do is keep reading. As it turns out, they check all the boxes. In fact, they've become so popular that they are imitated by virtually every other company out there, with one major exception. You don't always get the quality with other companies that you automatically get when you purchase something from The North Face. If you want to know more about their popularity, consider the facts that are listed below.
The Company Knows How to Create New Designs
Their puffer jackets have been around for a long time, but that doesn't mean that the company doesn't tweak the design from time to time. In fact, The North Face is well-known for collaborating with other popular designers in order to keep their products fresh from one year to the next. This may not be important for every person who decides to purchase one of their products, but it definitely does matter to some individuals. Even if you don't care about designer clothing or wearing a particular piece that was done in collaboration with a certain individual, you have to admit that their approach to this particular subject does indeed keep things from growing stale. If you buy a puffer jacket this year, it won't be exactly the same thing that you found two years ago or even last year. It gives each of the products just enough uniqueness to keep them relevant in a retail world where the competition is absolutely fierce. In reality, that's the reason that they collaborate with different designers every year. It's not about showing off or getting attention as much as it is about keeping their products relevant in the eyes of the public. Even the most jaded individual would have to admit that if they were still selling the exact same puffer jacket that they were selling 10 years ago, people probably wouldn't be as receptive to the idea of purchasing them. After all, there is a reason that these jackets are highly sought-after. There is also a reason that people are willing to pay more than $200 for one in order to have their very own. If they wanted a cheap knockoff that never changes from one year to the next, they could go to virtually any discount store and get one for $30.
They Understand Marketing Better Than Most
Another reason that these jackets have become immensely popular is because the company understands how to market them better than a lot of other companies. You might think that this is just some blanket statement, but consider this fact. Over the course of the last 18 to 24 months, sales of the puffer jacket made by The North Face have increased by slightly more than 400%. That is a significant increase, regardless of the product in question. Experts agree that there are basically two reasons for this. The first is that the company knows how to market their products in order to get widespread attention. Furthermore, they know how to get everyday people to identify with their products so that they feel like they need them. They haven't spent a ton of money on traditional marketing campaigns. Instead, they've spent the majority of their time utilizing influencers on social media that are capable of convincing young, successful individuals that they need this particular jacket. It's a marketing campaign that has clearly worked. It's also interesting to note that when the COVID-19 pandemic was at its worst, sales of the jacket were also at their highest. You might be wondering why that would be the case, provided that no one could hardly go anywhere. It comes down to the fact that you tend to buy more things when you don't have anything to do but sit at home all day long and peruse social media and online selling platforms. People suddenly didn't have everything else on their calendar that they had previously dealt with on a daily basis, so they had more time to pay attention to these influencers. It was marketing genius on the part of the company and it's one that netted them a big payday.
Last but certainly not least, the jacket is very functional in a practical sense. It looks good and there's no doubt about that. Who wouldn't want to be seen in one of these jackets? However, the potential advantages of having one don't stop with the way it looks. These jackets are reliable and they work very well in some of the coldest, windiest climates that you can imagine. They tend to protect you from rain, sleet and snow, all while blocking the wind. At the same time, they're not so big and bulky that you feel like you can't walk into a building without practically knocking everything over. They also move with you when you're wearing them so they're not so uncomfortable that they distract you from everything else. If you're still not convinced, consider their durability. You can purchase one of these jackets and wear it for years, even if you put it through more than its fair share of abuse. At the end of the day, you're getting a good value for your money, even if you're paying slightly more than $200 to get your hands on one. At the same time, you're getting a jacket that you can wear in all types of situations and most importantly, you've got something that is capable of getting the job done and allowing you to look good at the same time.
Written by Lily Wordsmith
Read more posts by Lily Wordsmith