The History of and Story Behind the Paw Patrol Logo

Paw Patrol

“Paw Patrol” has become one of the most insanely popular kid’s television series. The CGI animation was created by Keith Chapman, and it’s been a sensation on Nickelodeon since 2013. Ryder and his crew of pups fulfill the function of search and rescue, hence the title “Paw Patrol.” The logo is offered for sale on various sites and it’s become a popular item within the licensed merchandise division of the company. The logo is easily recognized by fans of the show, but have you ever wondered where it came from and who contributed to this memorable symbol? Here is the history that is shared about the Paw Patrol logo.

It started with Keith Chapman’s vision

Chapman is a creative media pro who has the knack for developing CGI animated characters with story lines that draw kids in for the long haul. “Paw Patrol” uses the elements that kids can readily relate to with stories that captivate their attention, and this has served as the basis for the success of the show. As the show became more popular, the market for licensed toys and accessories grew, necessitating the necessity of a logo to accompany them.

Who was in charge of logo development

Spin Master Ltd. was responsible for production of Paw Patrol, and although little information has been provided about the individual who first sketched the logo, we do know who supplied the world famous fonts. It’s rare that no definitive inspiration or backstory is associated with this logo and while it would be priceless to know who drew the first iteration, it will have to suffice to know a bit more about the contributors and the meaning behind the logo. Our research on Spin Master reveals that they maintain a staff of graphic artists, but they also hire freelancers to contribute their skills on some projects. Although this has not been confirmed with regards to the development of the “Paw Patrol” symbol, it’s a safe assumption that it could have easily been ghosted by some amazing talent that has not yet achieved the status of earning credit for artistic renderings.

Who is behind the fonts of “Paw Patrol”

According to 1000 Logos, the artist behind the development of the fonts for the “Paw Patrol” logo is Alan Meeks. He is credited with the Aachen typeface that is used in the word “Patrol.” This is the only real information that has been released about the individual contributors or the designers. We assume that the team working for Spin Master Ltd. gave credit back to the larger corporation for development. There are two separate typefaces combined in the creation of the logo however, including a more comical type for the “Paw” text, which further dilutes our knowledge of the contributors who helped to make the “Paw Patrol” logo so brilliant.

The history and meaning of the “Paw Patrol” logo

The intention behind the logo is to convey the name of the series along with the ideas that it represents. This is well represented with a paw and a shield that together provides a visual representation for the name Paw Patrol. The symbolism is straight-forward and easy to understand, as it was created for young children of pre-school age.

The Shield

The Shield emblem has a paw imprint at the center. This shield has been rendered in multiple colors and sizes, and occasionally, there will be visible bone pattern on the interior. It’s delivered in a 3D frame that gives the impression of metal, as in a badge that would be worn by a professional conducting patrols.

The logo applied to merchandise

The first merchandise in the Paw Patrol franchise was released in 2014. Since the show originated in Canada, this was the first country to receive the line of toys. The logo became more important than anyone could have possibly realized. Although there are multiple figures and games within the line of toys, the logo itself has become insanely popular.

The logo in other countries

The Paw Patrol logo is used throughout the world. For non-English speaking countries, both the English version of the logo and a translation was used for products sold or shown in Spain. The text was replaced with local text for China, and replaced with the local translation for Russia.The logo has become well-known in various iterations throughout the entire world.

2018 “Paw Patrol” Movie logo

According to designforece, Spin Master Ltd. charged their team of developers to create the logo for the new “Paw Patrol” movie. The original logo was used and expanded to create a more exciting logo featuring lightning bolts and the colors red and gold. The traditional shield from the original logo appeared, but in silver color with a gold and yellow fill for emphasis. This is yet one more example of how the team at Spin Master Ltd alters the logo to accommodate its intention, but the one constant is the shield and paw.

Conclusion

The Paw Patrol logo is a symbol that was developed by a team of talented graphic artists, under the direction of Spin Master Ltd. Much thought has gone into the elements of the design to compliment the intention of the show and to provide young children with symbols that they could easily gain meaning from, and deduce the name of the show. You don’t need to be able to read to to decipher a paw and a badge. The symbolism is nothing short of brilliant when considering the target age group. The large letters in the text serve as an educational aid to help young kids begin to recognize the letters of the alphabet. Although there is no wonderful and inspirational story behind the development of the “Paw Patrol” logo, it’s an interesting one, and the great minds that conspired together to develop the intention deserve applause for their successful efforts.


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