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The History of and Story Behind the QuickBooks Logo


The Quickbooks logo is a topic that is researched by millions online. The use of the logo for business purposes has become a hot topic of conversation. The company allows its use under specified parameters, but who developed the first Quickbooks logo, and how many alternate versions of the image are currently in use? It's helpful to start with an introduction to the history of the company along with its purpose and current status to fully understand the meaning of the logo and its significance in the business world today.

History of Intuit QuickBooks

Intuit launched QuickBooks in 1998 under the inspiration of the Quicken platform. It is a personal accounting package that was created for small business owners to give them a user-friendly software package for the management of profitable business operations. It's a popular tool that helps business owners without a wide range of accounting experience. Since its initial launch, the software has undergone consistent improvements to help small business owners maintain compliance with established accounting guidelines, according to Sansone PA.

The Purpose of the Intuit QuickBooks Logo

According to Desginsystem The logo for Quickbooks was created to represent the Intuit brand system. The logo stands alone in making a statement of origin for products within the brand including Mint, Turbotax, and ProConnect packages. Each logo iteration serves as a key identifier to prevent the perpetuation of product subbrands. It is designed to create a familial experience between the brands for users. We now look at the development of the QuickBooks logo. Intuit shared that the logo was developed with careful consideration to the size, the shape, the colors, and all elements concerning how they would affect the people viewing it. The larger corporation consulted with artists and developers from third-parties to get an outside opinion on how to best represent QuickBooks through a branding image. The intention was to create an image that would identify the purpose of the product while engaging customers with a bold statement visually.

Description of the logo

The QuickBooks logo consists of a light green circle with the first letters of the name of the package displayed in lower case white. This makes them stand out. The design is extremely simplified and modern to represent the modern convenience that the product delivers for users and to underscore the fact that it is extremely user-friendly. The use of the color green signifies prosperity and profitability. The products intended to help business owners to record vital information about the financials of their businesses to help them make profits and become successful. Green is a color that also represents growth and new life. It goes remarkably well with the company logo that is displayed in the simple statement "simplify the business of life." This sentiment sums up the purpose of the QuickBooks division of Intuit with precision and conciseness.

Alternative QuickBooks logos

According to the Icons site, there are several dozen alternatives for using the QuickBooks logo. While the basic elements of the shape, font, and simplistic styling consistently remain the same, the logo is available in black and white colors as well as a combination of green and white examples. The same bold representations of the lowercase letters q and b are consistent through all approved alternative logo styles. The logos have been made available for business owners through a downloadable file. They may be altered to fit in with an individual business's logo and theme to help create a better sense of familiarity with the brand. The icons or logos for QuickBooks may also be used in embedded files. Changes in the color of the background, borders around the circle that surrounds the logo thickness, and other small elements may be changed to match the design details of the business that is using the logo as well.

Who made the first QuickBooks logo?

According to the Intuit website, the development of the official Intuit QuickBooks logo was a joint effort of the owners of the company and the teams of artists and logo experts that were hired to help create the ideal image to make a statement about the company. There is no one person identified to receive credit for its inception or delivery. What we do know about it is that even the smallest details of the design were considered in its development. The final decision to adopt a simple image that at first glance may not be impressive was made. When you consider the colors and simple delivery in a modern font, this simplified image packs quite a punch in telling the world that QuickBooks can help them to get ahead in their business endeavors.

Final thoughts

There isn't really a fascinating history behind the development of the QuickBooks logo, but rather, one of precision and common sense. The corporation hired a team of professionals to find the ideal image to represent the brand. Sometimes the simplest things in life are the ones that end up having the greatest meaning. Every stone was overturned in the quest to develop the most ideal logo for QuickBooks. The team of experts did not disappoint when they provided an image that shows that everyday business transactions can be simplified in one easy to use software package that records all of the necessary information in one convenient place. The promise of the performance of the software is revealed in the simple two letters delivered in modern font style. The color of the circular border is evergreen to represent growth for the company as well as for the software that is constantly updated per the changing needs of small business owners. The color also represents the new life and growth of the company, suggesting that it will be profitable or at least more profitable when the right kind of software is used for recording transactions and other financial necessities.

Lily Wordsmith

Written by Lily Wordsmith

Lily Wordsmith is a freelance writer who has had a love affair with the written word for decades. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV. In addition to her freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to her name. Her diversity is boundless, and she has written about everything from astrobotany to zookeepers. Her real passions are her family, baking desserts and all things luxe.

Read more posts by Lily Wordsmith

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