Mavrck is an Influencer Marketing platform that provides its customers with relationship management from end to end. The business also provides tools for automating workflow, loyalty marketing programs on a scalable platform, referral, advocacy, measurement for influencing, and marketing. If you're not familiar with this American startup, we offer 20 facts about the business you probably didn't know to bring you up to speed.
1. Mavrck serves enterprise consumer brands businesses
According to Crunchbase, Mavrck serves business owners operating with consumer brands. The influencer marketing platform helps its clients to identify micro-influencers to activate them to help with marketing activities, thus promoting the brands to the targeted consumer base to increase sales and communications about the products and services offered.
2. Mavrck is an established company
Mavrck has been in business for over seven years. The platform launched in 2014. It is an American company with its headquarters in Boston, Massachusetts. It has also expanded its operations to include offices in Denver, Colorado. The legal name of Mavrck is Apifia, Inc., but it is more commonly called Mavrck. Mavrck provides a user-friendly self-serve platform, providing tools to help clients harness the power of data-driven programs in their marketing endeavors and the creation of powerful content.
3. Mavrck uses a complex array of technologies
The technology stack actively used by the Mavrck website consists of 59 technologies. This complicated mix of technologies works together to provide users with a smooth and seamless experience when using the website. These technologies are distributed across 47 technology products and services including SPF, jQuery Google Analytics, HTML5, iPhone Mobile Compatible, Viewport Meta, and dozens of others.
4. Mavrck stands out from its rivals in the industry
Mavrck offers unique services that are distinctly different from those provided by its competitors. The company has secured one registered patent in the computing and calculating category. It has also secured two registered trademarks in the scientific and technological services category. These trademarks and the patent protect the intellectual property and unique processes from being duplicated or copied by any other service provider, helping Mavrck to stand out in the crowd as a unique provider for its clients.
5. Mavrck's web traffic is on the increase
The analytics report for the Mavrck website shows that web traffic was up over the past thirty days. The total number of visits to the website was 107,992. This represents a monthly visits growth of 21.64 percent. The web traffic volume has resulted in Mavrck's website achieving a ranking of number 325,340 of the millions of websites registered on the world wide web.
6. Mavrck is the most popular in the United States
The highest volume of web traffic to the Mavrck website is from people in the United States. Eighty percent of the visitors come from this country. The monthly visits growth rate from people in the US is up by 31.81 percent over the past month. Fifteen percent of visitors are from Japan. Two percent are from Canada with a monthly visits growth of 83.77 percent. One percent of the web traffic is from Australia with a 680.28 percent monthly visits growth rate. One percent of the web traffic is from China.
7. Mavrck has a small executive leadership team
The executive leadership team for Mavrck is comprised of seven members. Lyle Stevens is the co-founder, president, and chief executive officer. Sean Naegeli is a co-founder and chief influencer officer. Natasha Mooney is the vice president of product. Haiyang Li is the senior vice president of engineering. Brian Lindauer is the executive vice president of product and engineering. Andy Antos is the senior vice president of finance and business operations.
8. Mavrck has a 5-member board of directors
The board of directors for Mavrck is comprised of five members. Jennifer Lum joined the board in 2017. She is a co-founder and managing partner of Biospring Partners with 13 portfolio companies and 4 exits. George Bell joined the board in January 2016. He currently serves on seven boards of directors in advisory roles. Tim Wright joined the board in December 2014. He is a general partner at GrandBanks Capital. He currently serves on four boards of directors in advisory roles. Michael A. Medici is a managing director at Summit Partners. He joined the board of directors on December 16, 2021, and is the newest board member. He currently serves on eight boards of directors in advisory roles. Sophia Popova joined the board on the same day as Michael Medici. She currently serves on one board of directors in an advisory role.
9. Mavrck is a venture capital supported business
Mavrck participated in eleven rounds of venture capital fundraising. The most recent round of private equity funding was completed on December 16, 2021. The total amount raised so far is $141.4 million. Mavrck successfully attracted the attention of 11 investors. The most recent VC companies to join the effort are Kepha Partners and Summit Partners.
10. Investor confidence in Mavrck is high
Investor confidence in Mavrck's potential for producing a healthy return on the funds invested is high. This is evidenced by the high amount of funding they've put into the company for sustainment, growth, and expansion. In addition to Summit Partners and Kepha Partners, other investors include GrandBanks Capital, Walnut Venture Associates, TechStars, IDEA Northeastern University's Venture Accelerator, and Right Side Capital Management. Mavrck has four lead investors including GrandBanks Capital, Kepha Partners, Summit Partners, and one other.
11. Mavrck has made one acquisition
Mavrck acquired a company called GroupHigh on August 21, 2019. This is the only acquisition that the company has made so far. It expanded Mavrck's operation into the state of Colorado. GroupHigh is a Boulder, Colorado-based company that provides influencer and blogger marketing software to help agencies and brands save time when building relationships for marketing. The total amount paid by Mavrck to complete the acquisition has not yet been disclosed. It is assumed that GroupHigh will continue to operate under its original name under the umbrella of its parent company.
12. Mavrck's biggest investor is Summit Partners
According to Techcrunch, the biggest investment in the company's expansion is one of the most recent. Summit Partners invested $120 million in growth equity. Mavrck plans to use the funding to invest in the scalability of its platform and to continue enhanced business development. The leadership claims that they intend to double down on the platform as well as on the team. The goal is to become the market's most intelligent platform operating under the power of data to connect enterprise marketers affordably with the most appropriate creators.
13. Mavrck connects millions
Mavrck has established a solid track record of successfully connecting both macro and micro-influencers with brands that need their services to promote their products and services. The business has compiled an Influencer Index which is a type of directory that contains information for clients to contact millions of influencers across all of the major social platforms with connections around the world.
14. Business is booming for Mavrck
Mavrck has established a solid client base. It serves 5,000 marketers and 500 brands with its powerful influencer platform. Over 3 million creators and influencers have connected with marketers and brands. The consumer reach is estimated to be over 240 million. This is impressive by any standards. The avenues most commonly used include sponsored content that is native including podcasts, blogs, photos, videos, and other types of media advertisement that targets consumers with its data-driven platform.
15. Mavrck's technology is advanced
Mavrck's platform operates on advanced technology through algorithms protected by patent, with opt-in data by first-parties, used by brands to connect with the influences most likely to connect with the consumer base they hope to reach with their advertisements. The advanced programs offer various search filters numbering more than of dozen to choose from, for a customized experience. Some of the filter options include fraud risk, historical performance, audience demographics, and much more. The technology is compatible with existing programs for seamless integration.
16. Mavrck supports entrepreneurial dreams
Mavrck offers services that are timely for new creators. The economy for this profession is one of the fastest-growing industries in the market today. Content creation is becoming a viable option for more entrepreneurs with a talent for the activity. It's becoming a secondary income source for many and a primary source for those who prefer to be a boss instead of a subordinate. Mavrck provides the connections that this new class of professionals needs to achieve their career and financial goals and it gives them exposure to a host of potential clients. Over 50 million people self-identify as creators with many of them using the YouTube platform. Mavrck supports those with a passion for creating by linking them with large enterprise consumer brands with a higher potential for earning a livable wage for their work.
17. Mavrck is an award-winning organization
Mavrck's success continues to grow, as does the recognition it's receiving for its activities. There's been no argument that the platform offers a superior option for all parties involved from influencers and creators to the brands and marketers that use it to make essential advertising and promotional connections. Mavrck received the Shorty Awards and Retail Innovator Awards. Digiday recognized Mavrck with its Best Influencer Marketing Platform recognition. The company has also been recognized as the fastest-growing private company in 2020 by Inc. 5000. On top of that Entrepreneur named Mavrck one of the Top Company Cultures Among Small Companies for its culture of "curious hustlers." It was also named as a leader and one of the best-emerging influencer marketing platforms by Forrester in its Forrester New Wave Influence Marketing Solutions for 2020. The list of recognitions, awards, and accolades goes on. Mavrck has earned each of these recognitions by offering an outstanding solution for various groups of brands and other professionals.
18. Mavrck is a privately held company
You won't find any shares of stock in Mavrck offered on the public stock exchanges. The owners of Mavrck have opted to remain in control of their company and to keep it off of the public stock exchange for now. Most businesses use the initial public offering to raise funds for growth and expansion. Mavrck does not need to do so because it is backed by private investors who supply all the funding necessary for these activities. Our research has not turned up any indications that this will change in the future. It's doing well with its venture capital and equity capital fundraising efforts.
19. Mavrck is currently hiring
According to LinkedIn, Mavrck employs a workforce of 96 people. The company is using its most recent round of funding to grow and expand its operations. Mavrck is currently hiring. They've listed 26 new positions in the Boston, Massachusetts, and Denver, Colorado areas. Some positions are for remote workers and others require reporting to the offices. Many of the new jobs are for senior-level engineers as well as for marketers and professionals with skills in customer service, and influencer marketing areas.
20. Mavrck is a company to keep your eye on
Although Mavrck doesn't offer the opportunity to invest in the stock, it's still a business that bears watching. It's a tech company that is on the move and growing. The outlook for success is quite sunny. The leadership has not yet disclosed the valuation of Mavrck, nor have they shown any plans to take the company public, but you never know what could happen in the months to come. Mavrck is a business that is relevant in the tech industry today. The platform helps to link companies with creators in a way that helps to create greater sustainability for the economy. It's a company to keep your eye on and consider if you're involved in any of these activities related to marketing, advertising, or influencing/creating.
Written by Allen Lee
Read more posts by Allen Lee