These days, you don’t need a degree to earn a fortune. Neither do you need a job contract. As an ever-growing number of bright young things are showing, the best way to add some zeros to your bank balance is to get a good internet connection, a powerful webcam, and, if all goes to plan, a very big audience. Since YouTube launched in 2005, countless YouTube stars have started monetizing their videos and making a fortune in the process. Here are the 20 richest Youtubers in 2022.
20. Emma Chamberlain – $12 million
Sliding in at number 20 with a net worth of $12 million is Emma Chamberlain, a vlogger and social media personality who’s amassed over 11.3 million subscribers and over 1.5 billion views on YouTube. She started her channel, a bright and breezy combo of fashion, makeup, travel, and food, back in 2016, posting her first video the following year. Her popularity grew exponentially within a very short time, drawing the attention of sponsors like the shopping app Dote, eyewear brand Crapeyewear, and Louis Vuitton Cruise. On top of her work on YouTube, she’s also raking in the dough with a podcast, a mail-order coffee business called Chamberlain Coffee, and her own fashion line.
19. Roman Atwood – $14.5 million
38-year-old Roman Atwood first started attracting attention in 2009 with a YouTube channel dedicated to prank videos. In 2013, he launched another channel, Roman Atwood Vlogs, which has so far racked up over 15.5 million subscribers and over 5.4 billion views. Outside of YouTube, he’s produced a DVD series called The Nerd Herd, helped launch a reality prank show with Howie and Alex Mandel, founded a clothing line called Smile More, and is currently making his first feature film. The sum total of all his endeavors is a whopping net worth of $14.5 million.
18. JJ Olatunji (AKA KSI) – $15 million
In at number 18 with a net worth of $15 million is KSI. The YouTube gamer, rapper, and boxer was born Olajide William “JJ” Olatunji in Hertfordshire, England in June 1993. In 2008, he created his first YouTube account under the name JideJuniorm, swiftly followed a year later with a new channel under the moniker KSI. The name stuck, the viewers started pouring in, and today, his channel has around 23.7 million subscribers and over 5.8 billion views. Off the back of his success on YouTube, KSI has released several studio albums and hit singles, written two books, launched several companies, and created a series of video games. He’s also developed a major beef with fellow YouTuber Logan Paul, which has so far resulted in two live-streamed boxing matches and an extra $5 million in his bank account.
17. Stevin John (AKA Blippi) – $16 million
After leaving the United States Air Force, Stevin John decided to embark on a new career with Blippi, a character he invented to star in his fun, educational videos for kids. Both Blippi and the videos proved a massive success, and in 2020, Moonbug Entertainment purchased the channel and helped Stevin reach an even bigger worldwide audience. Today, the channel is available in multiple languages and has over 15.2 million subscribers, leaving Stevin sitting pretty on a net worth of $16 million.
16. Sean McLoughlin (AKA Jacksepticeye) – $16 million
Irish YouTube personality Jacksepticeye’s first taste of showbiz came in a band called Raised to the Ground. When that didn’t work out, he swapped music for YouTube and started raking in the millions with his vlogs and posts about video games. These days, he has over 21 million subscribers and earns a reported $300,000 per month on average. According to Celebrity Net Worth, he’s currently worth a mammoth $16 million.
15. David Dobrik – $20 million
Social media personality and vlogger David Dobrik’s rise to fame and fortune began in his teens when he started attracting interest on Vine. At 18, he launched his first YouTube channel, which has since amassed around 8.3 million subscribers and over 7 billion views. He also has a second highly successful channel on YouTube, along with a massively popular presence on TikTok. The combined number of followers across all his social media platforms is over 45 million… which, together with his other business endeavors, explains his phenomenal net worth of $20 million.
14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million
Who knew that posting pictures of yourself playing with your dad and cuddling kittens could make so much money? Like Nastya apparently, an eight-year-old Russian girl who, in just a couple of years, has managed to become one of the biggest children’s YouTubers in the world. She now has over 110 million subscribers across her six channels with over 42 billion views. Like Nastya (or Anastasia, as her parents call her), was born with cerebral palsy. Her parents began making the videos as a way of keeping family and friends updated about her progress, but in 2017, they signed with Yoolato to monetize their content. It paid off – Radzinskaya is now worth a massive $20 million.
13. Rhett McLaughlin and Link Neal – $20 million
Best known as the comedy duo Rhett and Link, Rhett McLaughlin and Link Neal have been friends since elementary school. As kids, they stuck together in detention after decorating their desks with swear words; as college students, they were roommates; and as adults, they’ve carved out a combined $20 million fortune thanks to YouTube shows like Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views. While most of their income comes from endorsement deals and advertising, they also earn a sizeable chunk from their fan club, which charges members $10-20 per month to access exclusive content.
12. Lilly Singh – $20 million
Lilly Singh has said that she started making videos for YouTube as a way of dealing with her mental health struggles. Not only did it help on that score, but it also made her an incredibly rich woman. Since she launched her first YouTube channel in 2010, her comedy sketches have pulled in around 17 million subscribers and paved the way to a career in traditional media, which so far has included the NBC talk show A Little Late with Lilly Singh and multiple acting roles. She’s also written a book, How to Be a Bawse: A Guide to Conquering Life, which reached the number one spot on the New York Times bestseller list. She’s now worth around $20 million.
11. Preston Arsement – $20 million
At just 28 years old, Preston Arsement has already amassed a giant fortune of $20 million through social media. Since launching TBNRfrags in 2010 and his second channel PrestonPlayz in 2012, he’s attracted over 13 million followers with his Minecraft, Fortnite, Call of Duty, and general video game content. His brother, sister, and cousin also have YouTube channels, as does his wife Brianna, but so far, he’s heads and shoulders above the rest of his family when it comes to revenue.
10. James Charles – $22 million
You can make a lot of money on YouTube, but you can make even more if you spread your talents around multiple social media sites. Just ask James Charles, whose huge popularity across YouTube, TikTok, and other platforms has made him a millionaire multiple times over. It all started back in 2015 when he began posting makeup tutorials. Within a year, he’d been signed as CoverGirl’s first-ever male brand ambassador. A clothing line and make-up collection followed soon after, as did a $22 million fortune.
9. Evan Fong – $25 million
Evan Fong is the brains behind VanossGaming, a gaming video content YouTube channel he launched in 2011 and which now has over 21 million subscribers and more than eight billion views. The channel proved so successful so quickly, Fong abandoned his degree in economics and devoted himself to producing YouTube content full time. The move paid off, with the channel serving as a launchpad for a career that has seen him star in the computer-animated series Paranormal Action Squad and Alpha Betas, as well as serve as creative director on the game Dead Realm. He’s currently estimated to be worth $25 million.
8. Jimmy Donaldson (AKA MrBeast) – $25 million
A YouTube star who can afford to give away $1 million in a single video is either very rich or very generous. Jimmy Donaldson (aka MrBeast) happens to be both. Since launching his YouTube career in 2012 at the age of 13, he’s become one of the biggest YouTubers in the world, operating multiple channels that collectively boast over 60 million subscribers and over 22.5 billion views. As well known for his philanthropic stunts as his pranks, he’s achieved some significant stats over the years, including raising $20 million to plant 20 million trees and helping to rehome every dog in a dog rescue shelter. He has an estimated net worth of $25 million.
7. Daniel Middleton – $35 million
British-born YouTube star Daniel Middleton has made his millions from his video game-focused YouTube channel DanTDM, which has amassed over 10 billion views and 16 million subscribers. In addition to accruing a giant $35 million net worth, he’s also set numerous Guinness World Records (including ones for “Most views for a dedicated Minecraft video channel”, “Most goals scored in a game of Rocket League for a team of 2”, and “Most goals scored in a game of Rocket League (team of three)”), published a bestselling graphic novel, and launched a line of merchandise.
6. Mark Fischbach (AKA Markiplier) – $35 million
What do you get when you combine one of the Top 100 most subscribed channels on YouTube.with a successful career as an actor, writer, producer, and director? A $35 million dollar fortune. Since rising to fame with his “Let’s Play” gameplay commentary videos, Mark Fischbach (AKA Markiplier) has become one of the best-known and richest stars on YouTube. He’s also one of the most philanthropic, regularly raising huge amounts for charity.
5. Felix Kjellberg (AKA PewDiePie) – $40 million
So committed to making a career on YouTube was PewDiePie back in the early 2010s, he even left his native Sweden for the UK to get better internet connectivity. The move paid off: his channel is regularly one of the most subscribed channels on YouTube, and today boasts around 111 million subscribers and over 28.2 billion views. Despite some setbacks along the way (in 2017, his YouTube Red show was canceled after some of the content was alleged to be antisemitic), he’s still managed to rack up the very significant net worth of $40 million.
4. Logan Paul – $45 million
He might not be quite as rich as his little brother Jake, but considering he still has a net worth of $45 million, don’t waste too much sympathy on Logan Paul. In addition to earning a fortune through his YouTube channel (which currently boasts over 23 million followers), Logan also keeps himself in champagne and caviar thanks to his massively successful merchandise company and his boxing career, which added $5.25 million to his bank balance when he fought against Floyd Mayweather.
3. Jake Paul – $60 million
According to sources, Jake Paul earns between $20 million to $40 million every year, before taxes. Conservative estimates of his total net worth come in at around $60 million. He started creating content back in 2013 at the age of 16, and quickly landed a role in Bizaardvark. The job didn’t last (he was fired for creating a public nuisance), but the YouTube channel did, with his main channel now boasting over 20.4 million subscribers and over 7.1 billion views.
2. Ryan Kaji – $100 million
You don’t come across a ten-year-old with a $100 million fortune that often, but Ryan Kaji is singlehandedly proving that age is no barrier to a massive bank balance. Back in 2015, Ryan (who was just three at the time) convinced his mother to quit her teaching job and focus on turning him into a YouTube sensation. The plan worked, and Ryan’s toy reviews have now attracted over 2 million subscribers and over 50.7 billion views. In addition to the revenue generated by his channel Ryan’s World, Ryan is also pulling in a fortune from his line of toys, merchandise, bedroom decor, and clothing. His celebrity status was confirmed in 2020 when his superhero alter-ego was used as the inspiration for a float in the Macy’s Thanksgiving Day Parade.
1. Jeffree Star – $200 million
The wealthiest YouTuber on the planet by a very clean mile (and a very long while) is, of course, Jeffree Star. Since launching his first YouTube channel back in 2006, Starr has had a fling with pop stardom, starred in two documentary web series, started, ended, and reignited too many celebrity feuds to count, amassed over 16 million subscribers, and launched a beauty brand (Jeffree Star Cosmetics) that has turned him into the proud owner of a $200 million net worth.