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How Mr. Beast Achieved a Net Worth of $60 Million

With videos titled: "I Ubered People And Let Them Keep The Car" and "I Ordered A Pizza And Tipped The House", it's no wonder that people tune into Mr. Beast's wildly popular YouTube channel. In the age of clickbait, the fact that he actually does what the titles suggest is what keeps his 116 million subscribers coming back.

It's also not surprising that his net worth is an estimated $60 million. Though his actual net worth is difficult to determine because he gives so much of it away

A pioneer of the philanthropic YouTube video genre, Mr. Beast's real name is Jimmy Donaldson. The 24-year-old YouTube phenomenon was born on May 27,1998, in Greenville, North Carolina. Graduating from Greenville Christian Academy in 2016, he briefly attended college, but left in order to pursue his channel on a full-time basis.

Mr. Beast Net Worth

Beast started that YouTube channel at 13 years old. At first, he would comment on video games, the wealth of other YouTube creators, and reacting to other videos. He then started performing simple stunts that people apparently found intriguing.

His first big video was of him counting to 100,000. That video did so well, he followed up with videos of him saying the name of another popular creator, Logan Paul, 100,000. Another video saw him reading the dictionary. Over the next few years, Jimmy saw his subscriber count skyrocket.

In case you're not familiar with how people make money on YouTube, basically, there's ad revenue, which is in video commercial breaks. Then, there are sponsors, who pay for the creator to talk about their product in their video. There's also a certain amount the creator gets for each view. The more views and subscribers one has, the more money they can make. Donaldson reportedly makes $3 million a month with ads and sponsors.

Then there's the "merch", shirts, hats, backpacks, stickers, and so on. He has racked up over $54 million in merchandise sales. Now if you're thinking, these numbers don't add up, shouldn't he be worth more? You are correct. The explanation is the very reason that makes Mr. Beast so popular. He flips most of the money made from one video right back into a new one.

A few years ago, he hired a staff (mostly childhood friends) and decided to focus on give away challenges. For example, one of those videos had people putting their hands on a stack of $1 million. The last person to keep their hand on the stack got to keep it.

He made videos where he randomly gives people on the street thousands of dollars. In one hugely popular video, Beast gave away a tropical island. Yes, an entire island. As a celebration of reaching 100 million subscribers, he took 50 subs to the island and had them perform a series of tasks. The last person to complete a task successfully won the island. It's unclear how much the island cost, but we're sure it wasn't cheap.

He has said that between the production costs and the give aways, the majority of money he makes goes right back into salaries and the channel. It doesn't seem to bother Mr. Beast though, he loves doing things for others.

Remember the pizza delivery video from the introduction? When Jimmy gave him the keys to a fully furnished house, the man was so grateful because he said his family was presently living in an unsafe area and the house would change their lives. Over the years, he's also given 100 cars to people.

Current YouTube Stats

Donaldson has several channels, including Mr. Beast, Mr. Beast Gaming, and Mr. Beast Philanthropy. His main channel has 116 million subscribers and 19.3 billion views. All his channels combined have 194 million subscribers and 30 billion views.

This makes him the most subscribed to American channel on the platform. He is second in the world to fellow creator, PewDiePie, from Sweden. Jimmy is also one of very few creators that have collected all four of the coveted YouTube play buttons:

  • 2016 - Silver for 100,000 subscribers
  • 2017 - Gold for 1 million subscribers
  • 2018 - Diamond for 10 million subscribers
  • 2020 - Diamond Ruby for 100 million

This also exemplifies how quickly his channel grew. Going from 100,000 to 1 million subscribers in one year is an amazing feat in the YouTube community. The only thing more stupefying is going from 10 million to 100 million in 2 years.

Mr. Beast's Generous Nature

Aside from his philanthropic channel, where he gives away a large portion of his fortune, Beast extends his charity work off camera as well. He works with numerous homeless shelters and has donated hundreds of thousands of dollars in clothing.

He supports several animal shelters and at one point adopted all of the dogs from a shelter, and made sure they all found homes. The amazing Beast also works with The Wounded Warrior Project and St. Judes Children's Hospital. Recently, he challenged his fellow YouTubers to rally and help him raise $20 million to plant 20 million trees.

How Else Is Mr. Beast Making Money?

Aside from the sponsorships and ad revenue his channels receive, Mr. Beast has other ventures that have contributed to his $60 million net worth. It's been stated that his clothing and merchandise line account for 40% of his income.

In 2020, he released the Beast Burger app. He partnered with over 300 restaurants to sell his "Beast burger". Upon its release, it rose to the number one downloaded app on the Apple store. To date, he's sold over 1 million burgers.

Then he started the Feastable company which started with Mr. Beast chocolate bars. In true Beast style, the company's launch included a sweepstakes with over a million dollars in prizes, including a chocolate factory.

Not one to rest on his laurels, he created Backbone, a tech start-up company. The company produces the Backbone One game controller. Most recently, he formed Creative Juices, an investment fund for Youtube creators.

Mr. Beast Awards

Jimmy is amassing quite a few accolades for his goofy, yet highly entertaining, family-friendly videos. For the past 3 years in a row, he has won Creator of the Year at the Youtube Streamy awards.

He also won the Social Good award and Brand Engagement awards at the same ceremony. The Kids Choice Awards named him Favorite Male Creator for 2022. The People's Choice Awards named him Favorite Social Media Star for 2022.

Some Other Silly Mr. Beast Stunts

Mr. Beast does some pretty ridiculous stuff, but that's part of what makes him so entertaining. A few other video subjects have been:

  • Tying My Shoes In Every State
  • Taking An Uber Across America
  • Saying PewDiePie 10,000 Times
  • Taking Apart My Friend's Car and Rebuilding It In My Room
  • Buying All The Billboards In My Town To Advertise PewDiePie
  • Last To Take Their Hands Off A Jet Keeps It
  • Handing Out iPhones For Halloween Instead Of Candy
  • I Ate A $70,000 Pizza

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Dana Hanson

Written by Dana Hanson

Dana has extensive professional writing experience including technical and report writing, informational articles, persuasive articles, contrast and comparison, grant applications, and advertisement. She also enjoys creative writing, content writing on nearly any topic (particularly business and lifestyle), because as a lifelong learner, she loves to do research and possess a high skill level in this area. Her academic degrees include AA social Sci/BA English/MEd Adult Ed & Community & Human Resource Development and ABD in PhD studies in Indust & Org Psychology.

Read more posts by Dana Hanson

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