Startup Design: How Great UX Can Make or Break Your Business

Customers interact not with an idea but with an app’s functionality. Many good projects pursued amazing business ideas. However, not all of them were super-popular or at least winning. Only apps with great functionality and UX design can ensure the success of the project and its popularity among customers. 

When measuring the chances for future success, it is difficult to overestimate the value of UX design. Under any terms, startup design determines its perception by the customers, their level of happiness, and loyalty to the project. In this article, we will reveal the main aspects and pitfalls of the projects at their early start.

Why Polished UX Design Matters

It may seem obvious. However, it requires extra info on the matter:

• Ensure better user experience. You will be surprised, but customers often retain their loyalty not to the technologies but to their personal experiences. If they experience frustration, they leave. 
• Minimize development costs. This is another surprising point, but it is true. The best startup UX design is simple and not overwhelmed by various features. Supporting them typically requires extra costs and increases the overall budget. If you don’t have any unnecessary things, you save a lot. 
• Reduce the need for detailed instructions and customer support. A smooth UX design ensures an intuitive interface. This feature helps to avoid long instructions that customers typically fail to read. In addition, customer support agents work with non-standard requests solely without being overwhelmed by typical ones. 
• Retain customers and maintain a high level of their loyalty. Customers unsatisfied with their user experiences will leave negative reviews and abandon the service platform or app. If you have superior UX design features, your customers will likely stay with you for a long time. Do your best to exceed customer expectations. 

Tips for Superior UX Design

The best versions of UX for startups typically cover the following points:

• Consistent strategy. The best way to build a competitive UX design is to make it minimalistic, simple, and easy to use. The information shouldn’t overload your dashboard. There also should be no hidden features that create a puzzling impression for your customers. The perfect UX design envisages smooth, consistent workflows, fields, and forms. 
• High responsiveness. If the platform or an application fails to respond quickly and smoothly to the user’s requests, they are likelier to abandon them. Thus, ensuring sufficient responsiveness across various devices and platforms is crucial. 
• Smooth and straightforward onboarding. When reviewing various service platforms and apps, the saying “the first impression is the last impression” is relevant more than anything else. It is essential to ensure that your customers spend limited time exploring your product and can register without excessive burdens. The best option is to foresee the registration through different services, like social media accounts and emails. This feature makes the user experience for startups far more straightforward.

The Process of Developing a Personalized UX Design

If you have a haphazard UX design conception, there are tested steps to pass and develop a superior design instead:

1. Identify the problems and challenges you are going to overcome. Your solutions should supersede the similar ones of your competitors. 
2. Outline the scope of UX design requirements and preferences. These points should be based on the user requirements and preferences. 
3. Identify key deliverables. What kind of UX design do you want to get in the end, what are its major features and distinct benefits?
4. List the required resources and compare them with your budget. 
5. Determine the most critical project milestones. 
6. Set a timeline for the entire project and its separate steps. It is also essential to highlight the intermediary results you expect to get at the end of each stage.
7. Control the fulfillment of your plan in general and its steps in particular.

Most Common Mistakes to Avoid at Any Cost

There are certain mistakes leading to the project’s failure. The following drawbacks most often characterize poor startup product design:

• No user preferences are considered. The startup product design is majorly focused on the idea of the project without emphasizing the customer needs. In these cases, UX design conceptions are primarily based on the founders’ assumptions. On the contrary, ensuring the supposed US design aligns with the user’s needs and preferences is essential. 
• Overcomplicated design. The UX design should not be complicated and overwhelming for users. The key principle in this context is to keep the UX design intuitive and as simple as possible.
• Poor mobile optimization. In most cases, people prefer mobile apps to desktop versions. The mobile apps are more convenient and easy to access. The UX design should be optimized to these purposes maximally. Your future users will appreciate this and become your loyal ones. 

Poor UX Design Costs a Lot: Opt for a Superior One to Succeed

If you are not willing to sacrifice the success of your project, never limit your UX design properties. This aspect will make your customers happy and loyal, ensuring their long user experience. Professional developers will help you elaborate on and polish the exact conception of winning UX design that will help your startup succeed instead of remaining among the dozens of similar projects that resemble each other. Invest in immaculate UX design – enjoy higher yields in return