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A First Look at Lamborghini’s Aventador LP 780-4 Ultimae

Lamborghini was founded in 1963 by Ferruccio Lamborghini in the village of Sant’Agata Bolognese outside Bologna. At the time, Ferruccio already owned a successful tractor factory. According to Cars Directory, his production line changed once he had issues with Ferrari 250. He received a rude letter that said he and not the car was the problem. Furthermore, he was told to stick with what he knows, tractors. Upset, he took the vehicle to his factory. After looking at the transmission, he realized it was the same transmission as his already produced tractors. He enlisted Giotto Bizzarini, Paolo Dallara, and Franco Scaglione, who would become the designers of Ferrucccio's vision, a car that would dominate the market and leave Ferrari behind. Lamborghini has been building V12 engines for nearly six decades. Ferruccio Lamborghini wanted to create a vehicle that would rival the Ferrari. Now, the company is releasing the last model with a V12, the Lamborghini Aventador LP 780-4 Ultimae. The iconic vehicle is going out on a high note. The features in this vehicle are pushing it to the limit. Lamborghini's latest Aventador also boasts agility. The steering wheel works with the vehicle's back axle, making it easier at low and high speeds. Like past models, LDVA controls Lamborghini Dinamica Veicolo Attiva that assists with current data and road conditions, so the driver has the best experience with the vehicle.


The Aventador was the updated answer to the Murcielago, which was the companies first model of vehicle. In 2016, they introduced the 740hp Aventador S. The Aventador SVJ followed two years later. It's a throwback to the company's days in motorsports. The new Aventador combines all of the best features of the model. LP 780-4 comes from the "Longitudinale Posteriore" or positioned longitudinally. The power goes through a seven-speed single-clutch ISR transmission which is balanced on all four wheels. The rear wing can be moved in three different positions based on traction, suspension, and steering selections. Moreover, the vehicle has a voice-activated system which is voice-activated. The driver has the option to use track telemetry. The latest model of the Aventador has ten more horses than its predecessor. According to Motor Trend, the vehicle can push almost 221 miles per hour.

Design features

When you purchase the vehicle, you have an option of 18 different colors or 300 custom colors. Additionally, you can choose trim colors for the front and rear fascia designs. Some of the features closely resemble the Aventador S. Another standout is that it is equipped with what Lamborghini calls "comfort" seats. Because this is a limited edition, the word Ultimae is embroidered on the cushions. Additionally, the dashboard has a second moniker hailing its limited status. The wheels can also be customized to either Dianthus, Leiron, or Nireo with color options in bronze, black, or titanium. Having these kinds of options allows for each buyer's car to stand out and reflect their personality. Moreover, it's unlikely that any two vehicles will look exactly the same allowing each purchaser to feel like they are a standout.

Grand Entrance

There were only 600 vehicles manufactured; 350 coupes and 250 roadsters. They will be available to purchase later this year with a price point of approximately 5000000 dollars. The vehicle will debut at The United Kingdom's Goodwood Festival of Speed on July 8 through July 11. According to their website, "Goodwood House festival of Speed is motorsport's ultimate summer garden party, an intoxicating celebration of the world's most glamorous sport." It's an ideal place to introduce the newest Aventador. Not only are people able to meet with the drivers, but they can also see the cars up close. This is the perfect location for the last V12 Lamborghini model to be introduced to the world. Since Lamborghini is only doing a limited production of these vehicles, the company hopes its marketing strategy will create a classic in the already timeless family of cars. This final model with the V12 engine houses years of craftsmanship which has elevated Lamborghini to one of the foremost companies for luxury vehicles.

Even though Ferruccio Lamborghini started his company from a grudge, he's built a lasting legacy of vehicles. Sadly, the 12 cylinder engine is being phased out. According to MSN, Ferruccio once said, "When I miss the sound of the fury, I take refuge in my garage and turn the key in the ignition of my Miura." Since then, his company has been one of the pioneers of vehicles with 12 cylinder engines, standard in many Italian sports cars. However, the days of these super-powered vehicles are coming to a close. Steve Winkleman, president and CEO of Automobili Lamborghini, commented on the company's website, "The Aventador LP 780-4 denotes the last, purest and eternal naturally-aspirated Lamborghini V12." He discussed how this vehicle will provide drivers one of the best driving experiences in their lives. One of the things that prompted Lamborghini to stop manufacturing models with V12 engines is that they are starting to shift towards an electric model. According to Home Care Auto Nation, this program is called “Direzione Cor Tarui” and has the largest investment since the start of the company. The shift is set to last four years. During that time, they will first shift to hybrid models before introducing four new models.

Final Thoughts

There are many reasons why people love high-end sports cars. Initially, they were a symbol of status and affluence. As the market grew, people began gravitating towards this type of vehicle because despite being small, the handing was excellent and allowed them driving experiences second to none.

Paul once said, “the cars we drive say a lot about us.” The purchase of the Lamborghini is a celebration of over half a century of Italian craftsmanship housed in a body that speaks volumes about your character without saying a word. Drivers who choose these vehicles will experience another generation of luxury and timeless features.

Benjamin Smith

Written by Benjamin Smith

Benjamin Smith is one of the managing editors of Moneyinc. Ben's been focusing on the auto and motorcycle sector since 2005. He's written over 1000 articles in the space and continues to learn about it each day. His favorite car is "any Bugatti" and he's a die hard Harley Davidson fan.

Read more posts by Benjamin Smith

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