MoneyINC Logo
Years of

10+ Best-Selling Popular Perfumes in the World (2023 Updated)

Chanel No 5

Perfume has always been a staple for a person's individuality, and wearing it regularly is simply part of who they are. Your scent is an identifying factor and a way that those you interact with regularly start to recognize when you are around and that they should prepare for your presence. The confidence that is radiated with perfume is unmatched, which is why it is critical to know which are the most popular perfumes. 

These scents and fragrances are not just popular, but they are made with some of the best ingredients available. Just a small amount of perfume can go a long way and last for hours. In order to achieve the perfect fragrance, designers spend hours working with the best ingredients to blend the scents and make something empowering for their customers to enjoy. Below are the most popular fragrances that you will find today when you search online or even while out shopping.

How Did We Choose Best Selling Perfumes?

In order to build this list with the most accurate information, we collect data from a variety of different sources to help determine what scents were the most popular and what retailers were selling out of the fastest.

  • Hours the perfume lasted
  • Types of ingredients used
  • Demand based on sales

The sources used were verified and provided the data necessary to say that this is the most current list accumulated and now curated for you to enjoy. 

Here’s the List of Best Selling Perfumes in the World

15. Chloe Eau Du Parfum - Tory Burch

If you are looking for a scent that fits every occasion and is easy to wear, then Chloe by Tory Burch may be the next best perfume option for you.  It has a light wood must that elevates slowly throughout the day. These notes are subtle, yet carry as you make your way through a room.

The top notes on this perfume have a variety of blended scents, including, pink pepper and cassis, peony, jasmine and mandarin orange. You can feel confident without feeling overwhelmed with this perfume. This perfume is a popular option among working-class women who need to assert their presence in a room without being too harsh and overwhelming.

14. Lancome Eau de Parfum La Vie Est Belle

American actress Julia Roberts was the face of the advertising campaign for Lancome Eau de Parfum La Vie Est Belle when it launched in 2012. The perfume's name means 'life is beautiful,' and it aims to represent free-spirited femininity.

Lancome Eau de Parfum La Vie Est Belle is the best-selling perfume across Europe. Three of France's most celebrated perfumers created the fragrance, and it contains notes of iris pallida, patchouli, orange blossom, and jasmine sambac.

13. Eau de Parfum Le Labo Santal 33

One of the best-selling unisex perfumes is Eau de Parfum Le Labo Santal 33. It is suitable for both men and women due to its musky, smokey, and leathery blend. The perfume was launched in 2011.

Some of the female celebrities who wear this perfume include Sophie Turner and Alexa Chung, while male fans of the fragrance include Ryan Reynolds and Justin Bieber, says Grazia.

12. Eau de Parfum Jimmy Choo

Better known for designer shoes, Jimmy Choo made its debut in the world of fragrances in 2011 with the launch of Eau de Parfum Jimmy Choo. It is a warm, woody, and exotic fragrance with notes of patchouli, sweet toffee, and tiger orchid.

11. Eau de Parfum Clinique Aromatics Elixir

Clinique sells a vast array of fragrances, but its best seller is Eau de Parfum Clinique Aromatics Elixir. The perfume debuted in the 1970s and has remained one of the world's finest perfumes.

It is a deep and strong fragrance with jasmine, patchouli, and oak moss notes. Clinique estimates that they sell 14 bottles of this perfume worldwide every hour.

10. Carolina Herrera Good Girl

One of the newer fragrances released is Carolina Herrera Good Girl and it is quickly becoming all the rage. Tucked away in a sassy high heel bottle with a stiletto heel, this perfume makes a statement all the way around. It retails around $90 and has notes of Tonka Bean, Tuberose, and Jasmine. These scents together are meant to give the women wearing this perfume an earthy but sexy smell. 

It is a great option for women who are also sophisticated and want to step away from the classic fruity or flowery fragrances. This scent will last all day, with notes of the jasmine lingering even after you have left the room.

9. Parfums de Marly Delina Eau de Parfum

Some women prefer a stronger rose scent as their preferences, and the Parfums de Marly sold at Bloomingdales is the best selling in its category. The base note of this perfume are full of musk and cashmeran, with the vanilla, a hint of peony, and Turkish rose just above. The top layer leaves behind an essence of rhubarb and bergamot, giving it a warm and vibrant scent. 

Those who have purchased this range in the 25-44 age group of women, and it comes in a beautiful classic bottle with a silver cap. This is a mysterious fragrance that women are using to let others know they are confident but still have some secretes.

8. Missing Person by Phlur

In more recent years, there has been a shift to a more cozy and appreciating perfume. One of the more popular perfumes to release in the last year is Missing Person by Phlur. This scent has the favorite white musk with small hints of jasmine, orange blossom, and even some of the woods to give a natural and powerful scent. 

It has become favored so much that it has variations in lotion and other accessories so that the person wearing it will always have that scent with them. The perfume retails at $96.00 and only needs a small spray for an all-day smell of freshness and provocativeness.

7. Ariana Grande Cloud Eau de Parfum

One of the spicier perfumes on the market, the Ariana Grande Cloud Eau de Parfum brings about a Latin flair meant to give a warm feeling to those who smell it. The base of blonde woods is great for the layering of vanilla and coconut that are topped offer with bergamot and lavender blossom. 

While this perfume has gathered a large following in the US, it has also had an even larger impact in the UK and it is having difficulty staying stocked with retailers. Most customers have restored to making online purchases as a way to catch the perfume when it is available. 

Young girls and women between the ages of 13-34 are some of the biggest purchasers of this scent. It retails around $65 per 3.4oz.

6. Guerlain Eau de Toilette Shalimar

Guerlain Eau de Toilette Shalimar is an established perfume brand that was introduced in 1925, and it has been loved by many generations since. In its early days, the perfume was the favorite fragrance of stars such as Rita Hayworth and Brigitte Bardot.

It has base notes of vanilla and iris, with top notes of jasmine, rose, and bergamot. Both Bianca Jagger and her daughter Jade Jagger have said they wear this perfume.

5. J’adore Dior Parfum Eau de Parfum

J’adore Dior Parfum Eau de Parfum is Dior’s best-selling perfume. Dior launched the fragrance in 1999. It was created by the French perfumier Calice Baker. The scent has a fresh, sweet, fruity, and floral aroma with top notes of magnolia, mandarin orange, bergamot, pear, and melon.

The fragrance's base notes include blackberry, vanilla, musk, and cedar. When you purchase this fragrance, you get the most elegant gold bottle that is reminiscent of the gold flowers used to develop this fragrance.

4. Chanel Coco Mademoiselle Eau de Parfum

Chanel introduced Chanel Coco Mademoiselle Eau de Parfum to their fragrance range in 2001. It is a bold yet feminine perfume with a hint of spice and sweet citrus top notes.

Some of the components of the perfume include white musk, vanilla, jasmine, rose, orange, and patchouli. The perfume aims to represent the different aspects of femininity, and how a woman can reinvent herself from one day to the next.

3. Yves Saint Laurent Black Opium Eau de Parfum

Bharatsansar lists Yves Saint Laurent Opium Eau de Parfum as the fourth best-selling perfume in the world, and it is also the second-best-selling fragrance in the UK. Black Opium is a warm, seductive, and floral fragrance with components such as vanilla, patchouli, and black coffee.

Celebrities that reportedly wear this fragrance include Jourdan Dunn, Arina Sheldon, Zoe Kravitz, and Edie Campbell.

2. Daisy Eau de Toilette by Marc Jacobs

Daisy Eau de Toilette by Marc Jacobs was launched in 2007. It is a light and fresh fragrance that appeals to a younger demographic. When the company launched the perfume, it used a sunny and carefree advertising campaign to reflect the fragrance and appeal to its target market.

Consequent advertising campaigns have continued to use the same theme. The perfume comes in an iconic bottle with an oversized daisy cap, for which it has become famous. Because Daisy is one of the best-selling perfumes in the world, it is found at all the leading beauty retailers and online merchants across the world.

1. Chanel No. 5 Eau de Parfum

There isn't but one number one perfume, although its number is 5. That's right, Chanel No. 5 continues to hold the number one place in best-selling perfume for many years now. This fragrance is one of a lifetime, and one of the most well-known worldwide. 

According to Good to Know, the best-selling perfume in the world in Chanel No. 5 Eau de Parfum. Considering the perfume first hit the market more than a century ago, it is hardly surprising that it is one of the world's best-known and most-loved fragrances.

Chanel was founded as a fashion house in 1910, and Chanel No. 5 was the first fragrance the fashion house produced in 1921.

It was named because Coco Chanel was presented with various fragrance samples, and she chose the number five sample. The fragrance has more than 80 components, including Rose Centifolia, jasmine, and ylang-ylang.

Give These Perfumes a Try

If you have not tried any of these on the list, or maybe just one or two, try some of the others. This is a great place for you to help find the perfect scent that is right for you. Even if you have a perfume that you've been wearing for years and want to try something new, there is at least one scent on this list that will appeal to your preferences. 

FAQs on Most Popular Perfumes in the World

What is the #1 perfume for women in the world?

Still holding the title at #1 is the classic but amazing Chanel No. 5. Despite the new releases that have generated significant popularity, Chanel No. 5 remains the favorite for women.

What is the #1 perfume for men in the world?

Another classic #1 for men is the 2015 Dior Savage that made its debut and has been leading on the men's charts ever since.

What is the most expensive perfume in the world?

Sold at $1.29 million, Shumukh is the most expensive perfume in the world and was released in 2019.

How can I choose the right perfume for me?

The best way to find the perfume that is right for you is to go out and sample these popular and best-selling perfumes. They can be found at your local retailers and you will be able to sample them.

What are some upcoming trends in the perfume industry?

While the classics are still holding their top spots like Chanel No. 5, there are some floral perfumes trending and becoming very popular in the last few years. It is expected that some of those that have made the latter part of the list will continue to move up the ranks in a few years.

You can also read:

Lily Wordsmith

Written by Lily Wordsmith

Lily Wordsmith is a freelance writer who has had a love affair with the written word for decades. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV. In addition to her freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to her name. Her diversity is boundless, and she has written about everything from astrobotany to zookeepers. Her real passions are her family, baking desserts and all things luxe.

Read more posts by Lily Wordsmith

Related Articles

Stay ahead of the curve with our most recent guides and articles on , freshly curated by our diligent editorial team for your immediate perusal.
As featured on:

Wealth Insight!
Subscribe to our Exclusive Newsletter

Dive into the world of wealth and extravagance with Money Inc! Discover stock tips, businesses, luxury items, and travel experiences curated for the affluent observer.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram