The 10 Best-Selling Perfumes in the World

Chanel No 5

Many women wear perfume as part of their daily beauty regime, and some have different perfumes for daywear, evenings, and special occasions. Not only does it make them smell amazing, but it also makes them feel good about themselves, thus boosting their confidence. Fragrances vary significantly depending on the ingredients used and the quantities. The same fragrance can smell different when worn by different people due to how perfume reacts with the skin.

A woman’s choice of fragrance is personal to them, representing both their personality and personal tastes in scents. There are millions of perfumes manufactured across the globe, ranging from cheap bottles of mass-produced perfumes to expensive fragrances manufactured by top brands. Sometimes, a celebrity is used as a brand ambassador for a fragrance to increase sales, making the perfume more appealing to potential buyers.

While some fragrances hardly make a dent in the market and are only available for a short time, others have sold millions of bottles and have been produced for many years due to their popularity. Here are the 10 best-selling perfumes in the world.

10. Lancome Eau de Parfum La Vie Est Belle

American actress Julia Roberts was the face of the advertising campaign for Lancome Eau de Parfum La Vie Est Belle when it launched in 2012. The perfume’s name means ‘life is beautiful,’ and it aims to represent free-spirited femininity. Lancome Eau de Parfum La Vie Est Belle is the best-selling perfume across Europe. Three of France’s most celebrated perfumers created the fragrance, and it contains notes of iris pallida, patchouli, orange blossom, and jasmine sambac.

9. Eau de Parfum Le Labo Santal 33

One of the best-selling unisex perfumes is Eau de Parfum Le Labo Santal 33. It is suitable for both men and women due to its musky, smokey, and leathery blend. The perfume was launched in 2011. Some of the female celebrities who wear this perfume include Sophie Turner and Alexa Chung, while male fans of the fragrance include Ryan Reynolds and Justin Bieber, says Grazia.

8. Eau de Parfum Jimmy Choo

Better known for designer shoes, Jimmy Choo made its debut in the world of fragrances in 2011 with the launch of Eau de Parfum Jimmy Choo. It is a warm, woody, and exotic fragrance with notes of patchouli, sweet toffee, and tiger orchid.

7. Eau de Parfum Clinique Aromatics Elixir

Clinique sells a vast array of fragrances, but its best seller is Eau de Parfum Clinique Aromatics Elixir. The perfume debuted in the 1970s and has remained one of the world’s finest perfumes. It is a deep and strong fragrance with jasmine, patchouli, and oak moss notes. Clinique estimates that they sell 14 bottles of this perfume worldwide every hour.

6. Guerlain Eau de Toilette Shalimar

Guerlain Eau de Toilette Shalimar is an established perfume brand that was introduced in 1925, and it has been loved by many generations since. In its early days, the perfume was the favorite fragrance of stars such as Rita Hayworth and Brigitte Bardot. It has base notes of vanilla and iris, with top notes of jasmine, rose, and bergamot. Both Bianca Jagger and her daughter Jade Jagger have said they wear this perfume.

5. Chanel Coco Mademoiselle Eau de Parfum

Chanel introduced Chanel Coco Mademoiselle Eau de Parfum to their fragrance range in 2001. It is a bold yet feminine perfume with a hint of spice and sweet citrus top notes. Some of the components of the perfume include white musk, vanilla, jasmine, rose, orange, and patchouli. The perfume aims to represent the different aspects of femininity, and how a woman can reinvent herself from one day to the next.

4. Yves Saint Laurent Black Opium Eau de Parfum

Bharatsansar lists Yves Saint Laurent Opium Eau de Parfum as the fourth best-selling perfume in the world, and it is also the second-best-selling fragrance in the UK. Black Opium is a warm, seductive, and floral fragrance with components such as vanilla, patchouli, and black coffee. Celebrities that reportedly wear this fragrance include Jourdan Dunn, Arina Sheldon, Zoe Kravitz, and Edie Campbell.

3. J’adore Dior Parfum Eau de Parfum

J’adore Dior Parfum Eau de Parfum is Dior’s best-selling perfume. Dior launched the fragrance in 1999. It was created by the French perfumier Calice Baker. The scent has a fresh, sweet, fruity, and floral aroma with top notes of magnolia, mandarin orange, bergamot, pear, and melon. The fragrance’s base notes include blackberry, vanilla, musk, and cedar.

2. Daisy Eau de Toilette by Marc Jacobs

Daisy Eau de Toilette by Marc Jacobs was launched in 2007. It is a light and fresh fragrance that appeals to a younger demographic. When the company launched the perfume, it used a sunny and carefree advertising campaign to reflect the fragrance and appeal to its target market. Consequent advertising campaigns have continued to use the same theme. The perfume comes in an iconic bottle with an oversized daisy cap, for which it has become famous.

1. Chanel No. 5 Eau de Parfum

According to Good to Know, the best-selling perfume in the world in Chanel No. 5 Eau de Parfum. Considering the perfume first hit the market more than a century ago, it is hardly surprising that it is one of the world’s best-known and most-loved fragrances. Chanel was founded as a fashion house in 1910, and Chanel No. 5 was the first fragrance the fashion house produced in 1921.

It was named because Coco Chanel was presented with various fragrance samples, and she chose the number five sample. The fragrance has more than 80 components, including Rose Centifolia, jasmine, and ylang-ylang. Over the years, various celebrities endorsed the brand, including Marilyn Monroe in 1952, when she claimed to wear five drops of the perfume daily. It remains one of the best-selling perfumes, selling around 10 million bottles each year.

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