Companies

The Modelo logo is a complicated combination of wordmark and imagery. It is designed to represent the product along with the values and intentions of the brewing company. To fully understand each nuance of the…

The Houzz logo is a unique symbol that leaves little doubt about what it represents, but as with most well-planned brand images, there are much deeper meanings associated with the symbols and elements of the…

Waste Management is a company with a unique logo that is recognizable. The sanitation giant that started as a small business has grown immensely over the past 60 years. To understand the meaning of the…

When Herb Kelleher passed away in January 2019, aged 87, the Southwest Airlines blog described him as the exceptional founder. He was praised as a pioneer, maverick, and freedom fighter who revolutionized the skies. Therefore,…

From the time that Vineyard Vines began using the iconic whale design in September 2003, and its subsequent registration with the U.S. Patent and Trademark Office in 2005, the company has embraced its pink smiling…

The logo for the job search company Indeed, at first glance, may seem simple and straightforward. However, there is much more that lies behind its simple iteration. To fully understand the thought that has gone…

Petco is a company that has a storied history that goes back over fifty years. To fully appreciate the logo and its evolution we must first understand the history of the franchise and the intention…

Panera Bread has a unique logo that distinguishes it from all others. the registered trademark contains a variety of elements that work well with one another to set it apart and make it memorable. To…

Bose is a firmly established American company that specializes in the manufacture of sound system equipment. The company has been in business since 1964. This is when the founder Amar G.Bose first opened his doors…