Business

When it’s 2 a.m. and the ice-cream cravings are hitting hard, who you gonna call? Obviously, you could try the Ghostbusters, but if you live in Philadelphia, Phoenix, Boston, New York, Seattle, Chicago or any…

No two logos are identical (although some come weirdly close, as we’ll see shortly). But there are certain things that all logos (the good kind, anyway) have in common. They’re distinctive, they’re simple enough to…

Nvidia began as the dream of Jensen Huang, who was bent on owning a graphics chip company. He has been at the helm of the company as the co-founder and CEO since the two other…

If you’re a fan of high couture, the name Balenciaga needs no introduction. Founded by Spanish designer Cristóbal Balenciaga, it’s a brand that single-handedly captured the market in volume and elegance on its launch in…

There may be more to a brand’s image than just a logo, but a good one doesn’t half help. As a means of connecting with a customer base and giving an instantly recognizable clue as…

Fashion designer Tommy Hilfiger represents the living embodiment of the American Dream – a New York native who started with nothing but who worked his way to the top through sheer grit and determination. Like…

Around 40 years ago, Red Bull was a popular Thai drink called Krating Daeng. Loved by the working man for its energy giving properties, it was the go-to drink for anyone looking for an extra…