Lululemon Athletica is a Canadian athletic clothing brand and retailer. The multinational company is headquartered in British Columbia and was founded in 1998 as a yoga apparel retailer. Since then, Lululemon has expanded its products to include athletic wear, accessories, lifestyle clothes, and personal care products. In addition to its online store, Lululemon has 574 stores worldwide. It was founded by Chip Wilson in Vancouver, Canada, in 1998 and opened the first Lululemon stand-alone store in November 2000.
It has seen tremendous growth in the fitness apparel industry, becoming a household name for people looking to buy clothes or shoes for their fitness journey. According to Lululemon, the company made 6.3 billion in 2021, which was a 42% increase from $4.4 billion in 2020.
Even though it initially sold women's yoga pants, the company has expanded to include men's athletic apparel. Lululemon sells athletic wear, including shorts, yoga pants, tops, sweaters, sweatpants and sweatshirts, hoodies, and accessories like yoga mats, bags, hair accessories, water bottles, and personal care items including dry shampoo and deodorant.
It is a no-brainer why shoppers love lululemon pieces, the brand offers quality, functional and comfortable clothing that customers will wear for years to come, but that comes at a price. The brand is definitely on the pricier side of the athletic apparel industry, and not everyone can afford their pieces all the time.
So what are some companies similar to Lululemon? Brands like Fabletics, Track Smith, Nike, Under Armor, and the Girlfriend Collective are some of Lululemon's biggest competitors. The companies make great products just as functional and comfortable as Lululemons'. Below are ten companies that are similar to Lululemon.
10. Sweaty Betty
Sweaty Betty is a British fitness clothing brand focusing on women's activewear. Tamara and Simon Hill-Norton founded it in 1998. It started with one store in Notting Hill, London but has expanded to over 100 department stores and concessions worldwide. The U.K has 47 Sweaty Betty stores and 14 department store concessions, while the U.S has 49.
Sweaty Betty was bought by Wolverine Worldwide, an American apparel manufacturing company, for $340 million. According to Ecommercedb, Sweaty Betty made $33.3 million in sales in 2021. The brand is about making sustainable clothing, and environmental conservation is their top priority, which they show by using recycled materials in their production.
Sweaty Betty provides women with high-performance clothes that give them a seamless fit and flexible build. The company has become very popular for its high-quality, functional, yet simple workout clothes, especially its power leggings, which retail at $100. The brand has a wide range of clothing buyers can choose from, including leggings, tops, coats and jackets, sports bras, and joggers. Numerous media outlets have featured the brand, including InStyle Magazine and Forbes, and many people who can splurge on their pieces sing the brand's praises all over social media.
9. Alo Yoga
Alo Yoga is a fitness apparel company based in Los Angeles, California. It was founded in 2007 by two childhood friends, Marco DeGeorge and Danny Harris, and the name is an acronym for air, land, and ocean. The brand is rooted in yoga, mindfulness, and wellness. The fitness company entirely focuses on making yoga clothing, which is reflected in its catalog. They design clothes that are functional and practical.
According to their website, the company aims to fulfill the real meaning of studio-to-street clothing by making clothes people can wear as they run their errands, even after working out. The company is also on a mission to inspire all yogis to take up more yoga in their lives.
Alo Yoga is famous for its high-quality, functional, and comfortable apparel with solid colors of brown and black. The brand has become very famous and is synonymous with celebrities like Kendall Jenner, Gigi Hadid, Taylor Swift, and Hailey Bieber, who have all been spotted wearing the brand. They make yoga clothes for both women and men, and their catalog includes leggings, tank tops, shorts, sweatpants, onesies, sweatshirts, and hoodies, among other things. They also sell accessories like yoga mats, shoes, underwear, and bags.
Athleta is a women's athletic clothing brand owned by Gap Inc. Gap acquired the company in 2008. Gap Inc. is an American company that retails clothing and accessories worldwide. Founded in 1969 by Donald and Doris Fisher, Gap Inc. has its headquarters in San Francisco, California. Gap opened Athleta's first physical store in 2011. Athleta makes activewear for women, and their clothes have become very popular with women in fitness in recent years. Everyone wants to go to the gym looking good, and Athleta's pieces do not disappoint. Gap Inc. reported in their 2021 fiscal year results that Athleta is expected to hit $2 billion in sales by 2023.
One of Athleta's core values is to guide and empower women and girls to reach their full potential. The brand's entire line, the Athleta Girl Line, is tailored explicitly to younger athletes and sports stars. Athleta's catalog includes leggings, tops, sports bras, jackets, swimwear, and accessories like bags, hair accessories, and yoga mats, to mention a few. The company is also committed to sustainability and creating positive environmental impacts. According to their website, they have repurposed over 380 million plastic bottles into their fabrics and only use recycled shopping bags.
7. Track Smith
Track Smith is an American athletic apparel company based in Massachusetts. It was founded in 2014 by Luke Scheybeler and Matt Taylor, previously Puma's marketing executive. Track Smith created its brand and clothes to fit amateur runners. According to its website, the brand is meant to inspire the "running class." These competitive yet non-professional runners love the sport and dedicate their lives to personal excellence. Track Smith opened their first physical store the same year it launched in Wellesley, MA, which is Boston Marathon's halfway point. In 2017, they moved to Newbury Street.
Tracksmith products have become very popular workout clothes, especially for people who love running. The brand oozes premium and high quality, from its clothes to packaging and advertisements. They use top-quality breathable materials that are perfect for sweaty activities. The brand makes apparel for both men and women, and its catalog includes tops, T-shirts, leggings, sports bras, sweatshirts and sweatpants, shorts, and accessories like gloves, headwear, sunglasses, and much more. Track Smith has received a lot of positive online reviews for its products.
6. Girlfriend Collective
The Girlfriend Collective is an American fitness clothes company based in Seattle. It was founded in 2016 by Quang Dinh, and even though it is a newcomer to the fitness apparel industry, it has seen immense growth since it opened its doors. The brand's beautiful activewear is what catches consumers' eye first, and then they get to learn the company's mission, and they get carried away. We are yet to come across a negative review of their products. According to the Girlfriend Collective profile, the company believes in ethical manufacturing and using recycled materials in its production. They use recycled materials like fishing nets, plastic bottles, fabric scraps, and other waste materials to create their fabrics, including eco-friendly dyes.
The company, which makes fitness clothes for both women and men, also makes its products fit everyone because the company takes wellness and representation very seriously. Their sizes range from XXL to 6XL, which is incredible as many fitness brands stop at XXL. Their catalog includes leggings, shorts, tank tops, sports bras, bodysuits, dresses, and accessories like bags and shoes, among other things.
5. Outdoor Voices
Outdoor Voices is an American Athletic apparel company. Tyler Haney founded it in 2013, and its headquarters are in Austin, Texas. The company's first physical store was opened in October 2014 in Austin, Texas, and was known for its kits, a collection of tops and bottoms that could be mixed and matched. Since then, the brand has been on an upward trajectory. Outdoor Voices started its fitness apparel line production in 2015 after receiving $7.5 million in investments. The company is famous for its comfortable and fashionable pieces, which are both stylish and functional for an active lifestyle.
Outdoor makes clothes for both men and women, and their catalog includes shorts, leggings, sweaters, dresses, skirts, tops, bodysuits, bras, tank tops, and accessories. The best thing about this brand is that they make quality workout clothes that are also affordable. Most of their apparel averages $50 and below.
4. Under Armour
Under Armour is a multinational company that manufactures fitness apparel and sports footwear. It was founded by Kevin Plank in 1996 and is headquartered in Baltimore, Maryland. The apparel company opened its first physical store in 1997 and has since bloomed into a billion-dollar company. When anyone thinks of fitness apparel, Under Armour is undoubtedly high on the list of companies that come to mind. The company got its first break in 1999 when they got a deal to dress two Warner Brother films. From working in his grandmother's garage, Kevin Plank's company now makes over a billion in revenue every year, with its revenue in 2021 being $1.3 billion.
Under Armour customers can shop for apparel they need according to the sport they play, they have clothes for baseball, football, basketball, hockey, and many other sports. Their catalog features apparel ranging from $20 to $100, including leggings, tops, bras, shoes, shorts, hoodies, sweat pants, sweatshirts, and many others. Their clothes are so comfortable and classic that customers always know what they get whenever they buy from the brand.
Adidas is a German sportswear company that manufactures athletic apparel. Two brothers founded it in 1924 and had a global headquarters in Herzogenaurach, Germany. Since its launch almost a century ago, Adidas has become a household name in the fitness and clothing industries. It is now the biggest fitness apparel company in Europe and comes second after Nike. Adidas said in 2021, they made $21 billion in revenue, which was a 15% increase from $18 billion made in 2020.
There is a reason Adidas has seen such incredible success. The company manufactures some of the most comfortable and functional fitness apparel, including its shoes that are of top-of-the-range quality. Apart from its footwear, Adidas makes all types of fitness clothes for men and women, from leggings, shorts, tracksuits, jackets, sports bras, jerseys, hoodies, tops, and fitness accessories. The company will be making the official FIFA World Cup 2022 kits.
Nike is an American sportswear company that makes athletic shoes, fitness clothing, and sports equipment. It was founded by Phil Knight and Bill Bowerman in 1964 as Blue ribbon sports and changed its name to Nike in 1971. Its headquarters are in Beaverton, Oregon. Nike is a Fortune 500 company and the largest sportswear company in the world. The brand's value in 2020 was over $32 billion. The company has retail stores all over the world and also sells its branded apparel on its website. According to Nike, the company's revenue in 2021 was $44.5 billion, a 19% increase from 2020.
Like its competitor Adidas, Nike makes high-quality, functional, comfortable clothes and shoes for fitness and sports enthusiasts. The quality keeps people coming back, and with the functionality of its apparel, Nike's design team has found a way to make fitness clothes fashionable. The company features a vast catalog of leggings, footwear, jackets, shorts, hoodies, sweatpants and sweatshirts, tracksuits, and sports bras, to mention a few.
Fabletics is a multinational fitness apparel company that manufactures and sells sportswear, shoes, and accessories. It was founded by Adam Goldenberg, Ginger Ressler, Kate Hudson, and Don Ressler in 2013. They opened the company's first physical location in Bridgewater, New Jersey, in 2015. The company quickly became popular with fitness enthusiasts, and in 2020, Fabletics announced that it had reached over half a million dollars in annual revenue. The same year, they introduced a men's fitness collection and signed Kevin Hart as an investor.
The stylish designs of its activewear, high-quality fabrics, and comfortable fits pulled people in and got over 2 million VIP members. People who have worn the brand's products continue to sing its praises and rank it as one of the most comfortable fitness clothing they have ever worn. Fabletics sells all types of fitness apparel, including leggings, shorts, sports bras, tank tops, skirts, jackets, vests, sweatshirts, T-shirts, swimwear, and fitness accessories. Fabletics is on track to becoming a household name in sportswear.
Written by Allen Lee
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