Taylor Alison Swift is an American singer-songwriter. She is best known for her songs exploring breakup and the emotional fallout that comes afterward. Her roots in country music start with 2006’s self-titled debut album, in which she was the first female country singer in US history to write or co-write a Platinum certified album in its entirety.
Taylor Swift is an American singer-songwriter known for country-western and pop music whose net worth is between $400 and $450 million as of 2022. She has extensive endorsement income in her portfolio and is known for endorsing many musical and lifestyle brands that can enhance her image, but by far the main source of her income is her many multi-Platinum albums, giving her one of the most formidable portfolios of any musician her age.
Relationships and Songwriting
One of Taylor Swift’s most famous tropes in her songwriting is using her songs to talk about broken relationships. In spite of this, and the somewhat predictable reputation her broken-relationship song writing has gained her, Swift has been together with her current partner, English actor Joe Alwyn, since 2016. Alwyn, a handsome 6’1” blonde, has co-written songs with Swift under the pseudonym William Bowery. Her relationship with him was not discussed in song until 2022’s song “Lavender Haze.”
Taylor Swift’s early career kicked off at age 17 with a self-titled debut album including the powerhouse ballad “Teardrops on My Guitar.” From that beginning, her career as one of the movers and shakers in popular music had hit the ground running.
Swift’s generational wealth from her parents’ money in agriculture and finance helped her early career, as she could write her music without the additional pressure of supporting herself and possibly a family pushing her to pursue money over creative integrity. The authenticity that this support gave her as a young songwriter was crucial to her later popularity as she moved through country into her final identity as one of the true pop masters of the late 2010s.
Pop Move And Its Effects On Her Money
One of the most famous and important parts of Taylor Swift’s career was her move from country and pop-inflected country music to a pure pop sound. By moving to pop, Swift was able to get her music onto the Billboard chart and blow up into the megastar she’s known as today. Swift’s second through fourth studio albums brought progressively more pop influences into her songwriting, giving her the flexibility she needed to continue to appeal to her existing country audience while moving into the mainstream.
Red, her fourth studio album, came out to massive success on October 22, 2012, announcing Swift’s emergence as a pop superstar, and the 2014 follow up 1989 saw her true emergence in the pop world. A polished, classic 1980s synth-pop album, 1989 was openly inspired by artists such as Peter Gabriel and Annie Lennox. The album went multi-platinum and appeared as high as 4th place on best-of-the-decade lists. It would be followed up by two more synth pop albums: Reputation in 2017 and Lover in 2019.
The COVID-19 pandemic brought the next change in direction to her musical career. Embracing a more stripped-down, indie aesthetic, folklore and evermore (both released in 2020) had covers that showed off a cottagecore aesthetic while retaining the pop stylings that her new fans expected.
2022’s Midnights returned to more of the pre-COVID synth-pop aesthetic, albeit with an edge of lo-fi bedroom pop that made her recording studio itself an instrument in her development of the album. Her fans responded with overwhelming, rapturous praise and the album became her bestseller to date.
Many musicians make far more money touring than they do from album royalties. Swift is no exception to this and her Eras tour, kicking off on March 17, 2023 and performing 52 shows, is expected to be the highest-grossing studio tour in history, eclipsing her previous Reputation Stadium Tour.
Swift made over $100 million in 2022 from a combination of her endorsements (see below), royalties from past albums, and a combination of royalties from her 2022 release Midnights and her Eras tour, which is a retrospective tour covering her entire career to date from her origins in country music to the present day.
Swift’s touring revenue is a substantial portion of her salary during years in which she tours, like many other musicians. The 2018 Reputation Stadium Tour, with supporting acts Broods, Camila Cabello, and Charli XCX, drew nearly 2.9 million attendees and was the highest-grossing tour in the history of American music. Her stadium tour presented sold-out dates in many cities, including a two-day extravaganza in Minneapolis, Minnesota, selling out the 69,000 seat U.S. Bank Stadium and prompting then-Governor Mark Dayton to declare August 21, 2018 “Taylor Swift Day.”
Taylor Swift actively endorses many projects. One of her associates noted once, “Taylor Swift is a major corporation.” Although Swift does not have the financial clout of Beyonce, in about half the length of Beyonce’s career she has racked up an impressive number of product endorsements and merchandise deals for everything from clothing to musical instruments.
Like many guitarists, Swift has a signature edition guitar. Made appropriately by legendary guitar manufacturer Taylor, Swift’s signature instrument is a highly affordable sitka spruce and sapele Baby Taylor, the “TSBT” Taylor Swift Baby Taylor.
Apart from her instruments, Swift has extensive personal endorsements for an amazing array of companies including Diet Coke, American Greetings, Comcast, CoverGirl, and many more. Swift’s precise array of endorsements in her portfolio are likely a secret for her, but likely exceed $10 million per year.
Taylor Swift has given her time to artists on an upward trajectory. Her most notable protégé since 2015 has been 19-year-old British superstar Olivia Rodrigo. The two worked by distance for several years during the lead-up to and beginning of the COVID-19 pandemic, before they finally met in person in May 2021 at the Brit Awards. Swift calls Faith Hill her primary mentor as she was coming up through the country music scene in Nashville, TN, and the two remain good friends to this day.
Charitable Giving and Advocacy
As with many musicians and celebrities, Swift does activism for organizations that work with and for the rights of children. Before his transformation into a simple provocateur, Kanye West criticized Swift’s inconsistent activism, but Swift has been a consistent advocate in favor of LGBTQ+ Americans and their rights, and has ceased being coy about her progressive sympathies and politics.
Taylor Swift’s $450 million net worth as of late 2022 is quite good for an artist of her age. Her fortune has been built almost entirely based on her musical ability, with increasing input from her financial advisors and investments in the last few years. Swift’s political advocacy has begun to be less veiled as time has progressed, and her support has grown for causes that are important to her while in previous years she would have sat on the sidelines and let others speak in her stead.
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Written by Garrett Parker
Read more posts by Garrett Parker