The life story of Casey Neistat is truly a story of rags to riches. From a turbulent start in his younger years to becoming a multimillionaire this Internet personality, vlogger, filmmaker, and businessman has come a long way since leaving school. So just how did Casey Neistat achieve a net worth of $12 million?
When looking back at his life, it is difficult to believe everything this man has achieved and how he has become so rich. Neistat was born in Connecticut on March 25, 1981. He dropped out of school and became a teen father living in a trailer park at the age of just 17. After a few years, he moved to New York City where he worked as a dishwasher and then on to Connecticut where he had a job as a short line cook.
Neistat and his brother, Van, were fortunate enough to work with the artist Tom Sachs during 2001. They made a series of short films about the sculptures and installations made by this artist. However, it is the work they did in 2003 which gained Neistat international exposure for his work. He made a short film that criticized Apple for not having replacement batteries for their line of portable media players. Titled ‘iPod’s Dirty Secret’, the film was posted on the Internet and attracted huge attention from the public and the media. Within weeks, Apple announced a battery replacement program.
Next, Neistat and his brother released a series of 15-minute films title ‘Science Experiments’. Originally, this series was included in the 26th Sao Paulo Biennal before becoming part of the 59th Minute Program of the Creative Times. This involved a one-minute excerpt being shown on the Panasonic Times Square Astrovision every 59 minutes.
By now, Neistat and his brother were fairly well-known but not particularly financially successful. This changed in 2008 when HBO bought ‘the eight-episode ‘The Neistat Brothers’ for a reported $2 million. The series was written, directed and co-produced by Casey and Van Neistat. In 2010, Casey Beistat began posting short films on YouTube. The first was about when to pull the emergency cord on a train. Around the same time, he also posted a short film about a website called Chatroulette on Vimeo.
A film by Neistat titled ‘Bike Lanes’ attracted further attention to the filmmaker. He had criticized the police for giving cyclists tickets for not staying in bike lanes and demonstrated what happens when they do stay in the correct lane. The funny video showed him crashing into various obstacles. This video was covered by most of the major television stations and attracted further attention to the work of Neistat.
Due to the success of his film online, Neistat decided to launch a daily vlog. Since the launch of his vlog, he has made almost 900 vlogs, has 3.5 million subscribers to his channel and has received in excess of 2.2 billion views.
Most of Neistat’s wealth comes from making these short films and the work he has posted online. However, he has also been involved in a range of other projects that have contributed to his wealth. He was the co-founder of the now-defunct media company Beme, which was an app for video sharing, along with Matt Hackett. In 2016, CNN was reported as buying the app for $25 million, but Hackett and Neistat later announced they had severed ties with the network.
Neistat has also been involved in directing television commercials for many well-known brands, including Mercedes-Benz, J.Crew, Nike, Finn Jewelry, Samsung, and Google. One of the most famous of these adverts is the Nike ‘Make It Count’ advertisement. Neistat reportedly spent the entire budget for the advert traveling the world with his friend for 10 days and filming their experiences.
Neistat’s most recent project is called ‘368’. This is a creative space that people can use to collaborate with other creators. Patreon Jack Conte is also reported to be involved in this project. A further way that Neistat makes money is through public speaking.
In his personal life, he has a son, Owen, with his teenage sweetheart Robin Harris. He then began a relationship with Candice Poole with whom he eloped and married. The marriage was annulled after just one month, but the couple resumed their relationship, remarried, and had a daughter, Francine.