As children, Sunday sermons entailed being preached to about behaving well so that God would be pleased with us and welcome us into Heaven; a place where streets are made of gold and there will only be rejoicing forever. The picture of heaven is, therefore, of a destination that we all look forward to, and it is no wonder that every good feeling is said to be heavenly. Likewise, at the mention of “Heaven Gold,” the idea you get of the product being referred to is that of extreme beauty. Heaven Gold is a pen that was designed by Anita Tan and is valued at $995,510. In the past, people used quills and ink to jot down their letters and information still got passed along so for someone to think of making a pen worth almost a million dollars, and expecting it to find customers, they must be crazy. After all, you can rush to the store and get a ballpoint pen that will write just as well so what is the big deal about a pen for it to be worth $995,510? Maybe knowing more amount it will convince you to invest in one instead of buying an apartment so let’s get started.
Why the high price tag?
The first thing you ask yourself when you hear the value of the Heaven Gold is what does it have that other pens do not, for it to be worth this much. It could be because of:
- Its rarity – Human beings are strange creatures who attach a lot of value to anything they cannot easily get even when the scarcity does not speak of the quality of the product. Consequently, according to Global Intergold, the Heaven Gold is only one of eight pens in the world hence the astronomical price.
- It is because of such reasoning that antiques sell at high prices, not just because people believe they are of a higher quality than what we currently are getting, but because finding an item similar to what you intend to buy is nearly impossible. Since we all want to be the talk of the town as the person who owns a rare commodity, the seller will take advantage of our egoistic needs to offer it at a high price which we are always willing to take.
- The diamonds used – Diamonds have been an inspiration to many movies such as “Pink Panther” and Blood Diamond” which show just how far people are willing to go to get a diamond in their hands, murder not being an exception. On the other hand, a woman will do anything to have a rock on her finger if her man can afford it which begs the question, what is so special about diamonds? They have always been said to be a woman’s best friend and designers have come to appreciate this belief by incorporating them in their products, hoping to get high-end clients to buy their goods. Anita Tan must have thought about enticing women because she did not use a few diamonds; Anita used 1,888 diamonds which weigh 48 carats, according to Business Arena. Ro Magazine. Among the thousands of diamonds are 161 that are of brilliant colors. They make up the crest, which is just one of the most breathtaking features of this pen.
- The gemstone – The idea of heaven must come from the gemstone that Anita used in her pen; there are 43 carats of a rare gemstone called a Tsavorite whose origin is in Africa. This deep-green Tsavorite is estimated to be over 2 billion years old, according to supermoney, and it is safe to assume that it has something to do with the price tag of Heaven Gold.
Know more about the designer
Anita Mai Tan is, according to Wikipedia is a Canadian designer and owner of AlGems whose expertise extends to an array of products including necklaces, pens, wine decanters, and smartphone cases. Her use of diamonds and gold in her designs has led her to be a notable contributor to charitable causes since her products fetch high prices. This Heaven Gold pen is the first luxury pen that she designed in 2010. Being of Chinese ethnicity, she embraces the use of Chinese numerology in her work. For instance, since the number 8 in Chinese numerology signifies fortune, it is no wonder that Heaven gold not only has 1,888 diamonds that weigh 48 carats, she priced it at 688,000 Euros perhaps making us believe that anyone who owns the pen will have lots of success. Then again for anyone to afford the highly-priced pen, does it not mean that they already have reached the peak on the mountain of success?
The target market for Heaven Gold
Anita Tan was aiming at the women, of course, the wealthy ones, when she came up with Heaven Gold. The color itself should speak of this target audience since the pen is in pink gold. However, that is not to say that men who are in touch with their feminine side cannot be exempted from owning the Heaven Gold.
Is it the most expensive pen?
At a value that nearly reaches the one million mark, it is easy to assume that the Heaven Gold by Anita Tan is the most expensive pen. However, other pens go a few hundreds of dollars higher than Heaven Gold, the first of which is 1010 Diamonds by Caran D’Ache that goes for $1 million. Besides having a barrel that is made of a white gold alloy, it is decorated with rubies and sapphires that resemble a wristwatch. The pen that will leave most people shocked at its price has to be the Aurora Diamante that is valued at $1.47 million, probably due to the 2,000 diamonds encrusted on it. All the same, if you feel that you are not ready to spend millions on a pen and would prefer one that costs you $50,000 or less, then you are spoilt for choice with the other options available. You can choose to buy the Grayson Tighe limited edition for $24,000 or Visconti HR limited edition that goes for $42,200.