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A Closer Look at the Hublot Classic Fusion Chronograph Concrete Sand Watch


Hublot Manufacture is well-known for fusing various materials to create the best watches in the world. From the technical side to the aesthetic side, what this Swiss manufacturer produces is something that any watch enthusiast must pay respect to. This article will look into another masterpiece called the Hublot Classic Fusion Chronograph Concrete Sand Watch that the company has developed. This watch was designed to honor the United Arab Emirates for its incredible achievement for the past 50 years as they prepared to usher in their preparation for the next chapter in development. Therefore, Hublot teamed up with its UAE partner, Ahmed Seddiqi & Sons, to design and create the Classic Fusion Chronograph Concrete Sand Watch, which represented everything about art and culture and the tradition of the UAE, and its prowess in innovation. Seddiqi has been a retailer of exceptional watches in and around the United Arab Emirates region since the 1950s


According to Watchonista, the designing and production of these watches took place at Hublot production firm in Switzerland and widely incorporated the desert fusion to pay homage to the desert land. It was sold exclusively by Hublots retail partner Seddiqi. Hublot was also celebrating its 40th anniversary around that time and viewed the region as a particular market for its watches. Hublot CEO Ricardo mentioned that the creation process of these Hublot Classic Fusion Aerofusion Concrete jungle watches involved looking for luxury camel tanneries. They also carried out advanced research on encapsulating the sand and using it in various watch parts. There are two reasons which make this designer watch attractive and one of a kind. First of all, the designer has incorporated a stunning classic fusion into it, including tan colors mixed with small black accents and light gray, which appears masculine, bold, bright, and fashionable. Secondly is the connection that has been put in place to fit the materials that show an accurate representation of the United Arab Emirates. Dubai is widely known as a modern city that has been designed on desert sands. As UAE was marking its 50 anniversary of development from a well-known barren land to become one of the top wealthiest nations in the world, Hublot ensured that the architectural concrete case of this watch and the dial would not miss the desert sand representation. The designer has used sand on the dial layer parts. The sand particles are also applied to the protective piece of sapphire crystal that has the application of hour markers, subdials, and text. As a dynamic material, Concrete is remarkable in the area for its strength and endurance, an accurate representation of the country's vast desert.


The watch strap that is designed to match the dial color has been created using camel skin that is stitched nicely in stainless steel micro-blasted deployant fasteners clasp. Additionally, it is fitted with the lining of black rubber that also has a thematic connection to that region. According to A Blog to Watch, this Classic Fusion Chronograph Concrete Sand Watch isn't the first classic fusion that has come from Hublot. The company had designed two more watches of the kind for the New York segment. The first one was in 2016, known as the Hublot Classic Fusion Aerofusion Concrete Jungle. The second one was in 2022, called the Hublot Classic Fusion Concrete Jungle New York.

Dial and aesthetics

The major change that Hublot made was to the matching concrete dial and replacing it with a fusion of sand dial and concrete case for this new watch. The chronograph case has been made bold, presentable, and wearable in 45mm wideness and 13.85mm thickness that is water-resistant at 5 ATMs. The case design is primarily concrete with the addition of other materials such as metal for the chronograph pushers and the bezel screws, which are also made from mixed Concrete. The dial part also contains micro-blasted Ruthenium Anthracite Plated appliqués. The hand is fitted with Micro-blasted and ruthenium anthracite plated parts. According to MasterHorologer, the fundamental components used to make this watch were two hundred and eighty, and they don't hold rust on them. They are mainly acquired and developed, contributing to the watch hire prize. Inside this shiny wristwatch, the designer has incorporated a Hublot caliber HUB1143. This clock moves automatically and operates at 4Hz using a 42-hour power reserve and module of Dubois Depraz chronograph that is based on an ETA 2892-A2. The movement parts contain two subdial displays that users can enjoy a 30-minute chronograph and central chronograph seconds. The other is a time and a date window positioned directly above the 6 o'clock hour marker, which makes the watch more adorable and unique. Besides the custom rotor, there is no other clear indication of what Hublot has done to the movement part. You will spot the print mark indicating the 50th anniversary on the crystal mark area. The watch also contains a particular text in English and Arabic placed on the sapphire crystal case back window that users can read to know the purpose of this limited edition watch. The sapphire crystal is treated with an anti-reflective treatment. The back of the watch case is also engraved with unique letters "SPECIAL EDITION XX/100."


The Hublot Classic Fusion Aerofusion Concrete jungle watches are sold exclusively by Seddiqi and sons around UAE. Equipped with a self-winding chronograph, Hublot only created a limited number of 100 pieces of these watches. The price is 23,900 CHF, $25,200, 24,800 EUR, 20,800 GBP. You can visit the Hublot website for more details.

Final Verdict

The Hublot Classic Fusion Chronograph Concrete Sand Watch is a true testament to how Hublot has advanced in the market and can pay homage to any town or country by customizing watches to celebrate culture, tradition, and keeping history. This watch represents everything that the United Arab Emirates values and wants to be remembered with. The limited pieces that were created are for a few who can afford it going by the price that is set for them.

Lily Wordsmith

Written by Lily Wordsmith

Lily Wordsmith is a freelance writer who has had a love affair with the written word for decades. You can find her writing blog posts and articles while sitting under a tree at the local park watching her kids play, or typing away on her tablet in line at the DMV. In addition to her freelance career, she is pursuing ebook writing with an ever-growing repertoire of witty ebooks to her name. Her diversity is boundless, and she has written about everything from astrobotany to zookeepers. Her real passions are her family, baking desserts and all things luxe.

Read more posts by Lily Wordsmith

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