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Why HushHush is Being Dubbed The "Amazon for Millionaires

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Unless you've been living under a rock for the last decade or two, you know what Amazon is and what they do. After all, almost everyone shops through Amazon at some point or another. Even for those individuals who don't routinely shop online, the convenience of shopping with Amazon, coupled with the ability to find almost anything, makes it impossible to resist. Have you ever wondered if there is a special site that might be deemed similar to Amazon, only for people who have a lot more money than most of us could ever dream of? As it turns out, there is such a sight. The thing is, very few people know anything about it unless they have enough money to actually shop on it. It is fittingly called HushHush, which is rather funny when you consider the fact that they have thus far managed to keep it a secret.

The Site

The site itself is set up similarly to Amazon, but the things they sell on there are very high-end items. For example, it's possible to buy luxury supercars, yachts and even private islands on this site. Of course, it isn't all about the big-ticket items. In some cases, it's possible to purchase smaller things that are still of exceptional quality. Just a few examples include high-end jewelry, pieces of art and even clothing. The thing that sets this site apart is that everything on it is designed to be exceptionally high end. This is the place where millionaires go to shop because they want only the very best and because they can afford it. That is in large part why the site itself has remained something of a secret. There are relatively few people that can afford to shop on it, so it isn't as well known as sites like Amazon. In short, the site has far fewer customers than Amazon, yet makes up for the reduction in clientele with its ability to sell high-end items at a significant price.


It's almost comical when looking at the categories on the site. They start off reasonable enough, seeming almost benign. As previously mentioned, there are categories for art, fashion and high-end watches. It's even possible to buy bottles of champagne on the site. However, scrolling further down, there are categories listed for property and other items that might pique the interest of millionaires and billionaires such as jets, yachts and even helicopters.


So far, the site has largely been labeled as a place where British millionaires and billionaires can spend some of their money. One of the more interesting items that has ever been available for sale on the site was a Rubik's Cube that was completely encrusted in gems, available for the very reasonable price of only two million pounds. Examples of other items that routinely sell on the site include yachts that have sold for 167 million pounds and even property that has been appraised at approximately 82 million pounds. As previously mentioned, billionaires can go on the site and purchase private islands, making it the perfect opportunity to find a place of their own that is out of the way and out of the public eye.


Surprisingly, the site has only been in operation since January but it's already making a big splash. Perhaps the only thing more surprising is that it was created by someone who is only 29 years of age, entrepreneur Aaron Harpin. According to Harpin himself, he merely wanted to create a site that offered the things that the world's wealthiest people truly want. It seems that he has managed to accomplish exactly that, as the site has already experienced an overwhelming amount of success. They even claim to have people who are specifically employed to help their customers find things that aren't listed on the site itself. In short, anyone who has enough money and is looking for something can probably find it, regardless of what it might be. Currently, the site lists approximately 12 different British billionaires among its most valued and frequent customers.

Selling Happiness

One of the more unique things available on the site is bottled oxygen, supposedly bottled at the top of Mount Everest. The product is supposedly capable of making people feel healthier and be happier, simply by breathing in the oxygen inside. Anyone who is interested in using it will have to fork over some cash, to the tune of approximately 347,500 pounds. Perhaps this is similar to the bottled water craze that the rest of the public experiences. For years, people have spent a premium on bottled water based on claims that it was bottled at a particular source. The same thing appears to be happening here. By all accounts, it seems like these oxygen tanks are selling rather quickly, so maybe there really is something to the idea of being happier and healthier after using one.

One thing is certain, the customers who shop on this site seem to come back again and again. It probably has a lot to do with the fact that they can find things there that simply can't be found anywhere else. Considering that the site offers the same level of convenience as Amazon, allowing shoppers to purchase whatever they want from the comfort of their own homes, it only stands to reason that it would be successful. It caters to a very specific demographic, but it is a demographic that is interested in spending money. More importantly, they have the money to spend. As a result, the site is growing by leaps and bounds, constantly adding additional products and gaining more notoriety on a daily basis. How many people in the general public are just now finding out about HushHush? There is no doubt that this is a site that will continue to make waves in the future. It won't be long before almost everyone knows about it, even if only a select few can actually shop there.

Dana Hanson

Written by Dana Hanson

Dana has extensive professional writing experience including technical and report writing, informational articles, persuasive articles, contrast and comparison, grant applications, and advertisement. She also enjoys creative writing, content writing on nearly any topic (particularly business and lifestyle), because as a lifelong learner, she loves to do research and possess a high skill level in this area. Her academic degrees include AA social Sci/BA English/MEd Adult Ed & Community & Human Resource Development and ABD in PhD studies in Indust & Org Psychology.

Read more posts by Dana Hanson

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