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How Jesse Itzler Achieved a Net Worth of $200 Million

Jesse Itzler

Jesse Itzler is an American businessman and entrepreneur who is best known for his rapping career. As of 2021, his estimated net worth is $200 million. This is a sizeable fortune and we're wondering what his secret for success has been. What career choices led to his ability to make such a large amount of money and is there something that the rest of us can learn about wealth building from him? We checked into his past to learn what he did to become so successful in his endeavors and here is what we discovered.

Itzler's early years

Jesse was born in Roslyn, New York to a Jewish family on August 22, 1968, to Daniel and Elese Itzler. His father was an inventor and his mother was a president for the Roslyn Board of Education. He was raised in a home that believed in education and creativity. After completing his high school education he enrolled in classes at the American University where he earned his bachelor's degree in 1990. Itzler believed in education and gaining as much knowledge as possible. After earning his first bachelor's he continued going to college earning degrees in justice, law, and society. Even before graduating from college, he launched his career in rap music. He made an arrangement with his professors to miss Monday courses to work on his debut album. They agreed and tailored the curriculum for the classes to meet his needs. It took Jesse just 2 months after graduation to secure a recording contract, according to

The progression of his music career

Itzler was dedicated to becoming a successful rapper. He is also a songwriter who used his talent to become successful in the music industry. H signed with Delicious Vinyl releasing his debut album in 1991 titled "Thirty feet in your face." He didn't use his real name for his rapping career. Instead, his album was released under Jesse James. His single release of "Shake it Like a White Girl" gained notoriety and established his music career in the pop genre of the industry. The single was featured in the popular film "White Chicks" released in 2004. Itzler enjoyed success in music co-writing songs for a variety of different artists.

Itzler collaborated with more than 50 artists on projects and songs. His successful music career provided a segue into other areas of business. His song "I Love This Game" written for "Inside the NBA" won an Emmy Award. H worked with National Ball Association Music on this project that was well received. After successful collaborations with various record labels, Itzler founded his own record company in 1996. He and partner Kenny Ditcher launched Alphabet City Sports Records. They wrote and produced several arena songs. Their record company collaborated on several campaigns with big-name brands including Coca-Cola, Foot Locker, and others. The pair sold the label for $4 million to SFX with the agreement that they would each receive a percentage of earnings from the company. The company was sold in 1998, just 2 years after its launch.

Advancement into a bigger business

Itzler was already well known in sports circles and music when he and Ditcher co-founded a company called Marquis Jets in 2001. The business provided jet cards. The two didn't have enough funding to get the company off the ground. He called on a man named Jim Jacobs who owed him a favor, and Jacobs arranged a meeting with Net Jets (he was the president of the company), to sanction his new company to sell 25 hours of flight time annually on the company's Marquis Jet's jet card. They agreed and within nine years the company had earned $5 billion. Itzler served as vice chairman of Marquis Jets before selling the business to Berkshire Hathaway. In 2009 Itzler got into running marathons. He ran the 100-mile run while partnering with Zico coconut water in a celebrity endorsement of the brand that helped to increase his wealth and gain more exposure in marketing and business strategies. Both parties benefited from the venture. In 2015, Itzler and his wife Sara bought the Atlanta Hawks sports team in a group purchase with other businessmen and women for $850 million. As part-owner of the team, he secured another revenue stream. You'll see him at Hawks games when fans are allowed in the stadium.

A man of many talents

According to OBPedia, Jesse Itzler is a rapper, songwriter, keynote speaker, coach, and author. He co-founded a record company and sold it, Marquis Jet, and sold it, partnered with Zico Coconut Water, founded The 100 Mile group, and is an owner of the Atlanta Hawks. In addition to this, he is also a prolific author. Itzler sold The 100 Mile Group, a brand incubator and creative design agency to Coca-Cola in 2013. He also founded Build Your Life Resume. This is a life optimization course. It catapulted him to new heights of fame as a life and fitness coach. He also founded 29029, an epic endurance challenge.

Jesse Itzler is an author

Jesse Itzler also found success in writing. In November of 2016 his book "Living with a SEAL: 31 Days Training with the Toughest Man on the Planet." This was followed by his October 2019 release of "Living with the Monks: What Turning Off My Phone taught me about Happiness Gratitude and Focus." Itzler wrote the foreword for "The Way of the Iceman: How The win Hof Method Cretes radiant Longterm Health-Using Th Science and Secrets of Breath Control, Cold-Training, and Commitment." According to Celebrity Net Worth, Itzler started his career in the music industry and ended up being a businessman and entrepreneur from a song he wrote for the sports industry. It's interesting how one thing can lead to another.

Final thoughts

It is clear that Jesse Itzler got his start in the music industry, but this isn't where he earned the bulk of his fortune. It was through is entrepreneurship and leveraging a variety of deals in business. He has many irons in the fire. Jesse Itzler's estate has been built through several successful business endeavors and startups.

Allen Lee

Written by Allen Lee

Allen Lee is a Toronto-based freelance writer who studied business in school but has since turned to other pursuits. He spends more time than is perhaps wise with his eyes fixed on a screen either reading history books, keeping up with international news, or playing the latest releases on the Steam platform, which serve as the subject matter for much of his writing output. Currently, Lee is practicing the smidgen of Chinese that he picked up while visiting the Chinese mainland in hopes of someday being able to read certain historical texts in their original language.

Read more posts by Allen Lee

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