For those who know who Lavar Ball is, the mentioning of his name places you in a reality of sitting at one of the ends of an existing polarity. People either love and admire him or despise and hate him. You either view him as a genius or an opportunist. One thing that is difficult to argue with is the fact that Lavar Ball is high methodical in his approach to achieving end results and it is workout out for him on many fronts. It has not made him the most popular person on the planet, but it has worked to increase his wealth, landed his oldest son in the NBA and his next two with at least a shot.
It was recently reported that Lavar Ball has a net worth of $4 million. A lot of people are wondering how did he achieve his current net worth. Well, on the back end of his endeavors, he has started to stack paper through paid interview opportunities. As it turns out, his unorthodox business endeavors have made him somewhat of a media personality and being the person he is, he capitalized on the exposure. Okay, that is where he is now, but how did it all get started.
After a reasonably successful high school football career, Lavar was invited to try out for the NFL and landed on the New York Jets for a very short stint where he was a kick return. After leaving the NFL, Lavar decided to enter the world of business as a personal fitness instructor. It was this exposure to the business world that got Lavar interested in being a legitimate businessman. I am not inferring that being a personal trainer is not a legitimate business. My first company was a fitness company. I actually still own that company years later. What I am attempting to convey here is that Lavar caught the business bug.
Lavar got married and had three sons who he worked and trained vigilantly to be prepared to play only one year in college and then enter the NBA. At one point, it looked like his plan was working out as scripted when his oldest son. Lonzo was drafted #2 overall in the NBA draft. There have been some hiccups along the way, but the story is still being told and there may be far more on the horizon for Lavar and his sons.
Where Lavar’s wealth began to increase substantially was when he created the Big Baller Brand, an athletic apparel company meant to rival the likes of Nike, Adidas, and Reebok. While the company has not close to reaching that status, it has received some notoriety. In fact, the company did so well that it reached profitability within the first several months after being launched. There were some issues concerning the pricing of the sneakers that was launched as Lonzo’s shoe for his rookie season.
What is noticeable about this is that Lonzo, at the request of his father, decided to forego signing an endorsement deal with companies like Nike and Adidas — something that was definitely on the table after a pretty good freshman year a UCLA.
Lavar has not stopped with the clothing apparel line; he has also announced that he is working on building a developmental league for athletes who do not desire to go to college but have to sit out at least one year after leaving high school before heading into the NBA. What is funny is that Ball was heavily criticized for attempting to build this league, but the NBA has supported other similar efforts.
The ball is also known for making highly controversial and often outlandish statements. For instance, in an interview, he once claimed that he could have beaten Michael Jordan in a one-on-one basketball match. Actually, it is controversial comments like this that keeps putting Lavar in front of the camera and increasing his celebrity, which he is leveraging in order to build this generational wealth he is always talking about. The truth is that regardless of whether people like him or not, he is definitely making moves.
Lavar Ball has developed a pretty savvy business mind that focuses on leverage opportunities that are sometimes created through nonconventional means. If things continue to move the way that they are currently moving, his net worth will be a lot higher than $4 million.
Written by Rick Wallace
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