A Look at Cadillac’s New Luxury Car Subscription Service “Book”

Vehicle manufacturers today are increasingly introducing subscription services as an alternative to long-term leases, buying and selling. An example is Cadillac’s Subscription Service that the vehicle giant first launched in early 2017 in New York. It allows automobile lovers to sign up for membership that permits them to choose vehicles through a mobile app. From here, members can swap the cars they desire for up to 18 times every year. Worth noting is that there is a limit of driving 2,000 miles every month.

The primary idea behind this is to make sure that people always have a car in their possession. It is a fun and convenient service that makes it possible for individuals to cruise around in different models without having to invest in the cars as per norm heavily.

How to use the Service

Members have to pay a monthly fee if they want to take advantage of this fantastic service. It includes an initiation fee of $500 as well as contributions of $1,800 on a monthly basis. The price started at $ 1500 pm, but it increased as demand rose. The brand also said that the move was to help with the careful management of the lifecycles of the vehicles. The cash a person pays covers detailing, delivery, maintenance, and insurance. Monthly costs also include taxes and registration.

Signing up involves setting an account with a person’s driver’s license as well as delivery details. The Book Company then sends email to confirm activation of the account. This gives a person the green light to download and access the app and pick the car they like from the options made available. These include:

  • CT-6 plug-in sedan
  • V performance sedans
  • SUVs like the Escalade

The models are 2017 and 2018 options with Cadillac’s higher-end premium and platinum luxury trims. There are reports that Cadillac will increase the number of cars available for the New York fleet for clients to get the car they need anytime. From January, they have over 7,000 subscribers

Delivery of the vehicles happens from Monday all through Saturday where clients have the option of picking morning windows, afternoon, or evening.

Cancelling Reservations

Currently, the app does not have provisions for a person to change or even cancel reservations a person makes. However, an email address and phone number direct interested parties to a Book Concierge that is in place to help with adjusting delivery details if need be. Customers can only use one address like office, home, and so on to specify where the vehicle will be delivered. In future, the company will establish multiple options when it comes to drop-off and pickup locations according to official statements from Cadillac.

The Delivery Process

3rd party fleet companies with experience are responsible for making deliveries to members of Cadillac’s Subscription Service. These are the ones that work to drop off cars to celebrities, executives, and media for special events and evaluation. Clients always get emails that confirm reservations before delivery is made.

Drivers are professional, friendly and prompt and the vehicles arrive with full gas, bottled water and other niceties like mints. Many customers have received duffel bags for using the service. Note that at times one-way pickups and drop-offs are possible.

When in possession of the automobile, customers are responsible for filling gas, tolls, parking fees and other expenses related to the day to day running of the vehicle. They handle the cars as though they own them. Cadillac’s Subscription Service offers the ideal solution for persons who do not like to drive one type of vehicle for the rest of their lives and those who do not want to deal with insurance and maintenance hassles.

The company has expanded the service to Dallas and Los Angeles even after saying that the service was for clients in New York only. Melody Lee noted that the company faced overwhelming demand from hand raises from different parts of the globe. The global director explained that there were plans to explore markets where they can identify affluent luxury clients as well as places where Cadillac has an opportunity to increase its market share. Note that the brand has also launched Book by Cadillac in Munich, Germany as a pilot as it eyes expanding to other markets around the world.


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Glovo
20 Things You Didn’t Know About Glovo
Grammarly
20 Things You Didn’t Know About Grammarly
Julian Teicke
20 Things You Didn’t Know About Julian Teicke
Insurance
20 Things You Didn’t Know About Next Insurance
McDonalds
10 Stocks to Consider if you Like McDonald’s
Nintendo
10 Stocks to Consider if You Like Nintendo
Nike
10 Stocks to Buy That are Like Nike but Cheaper
Home Depot
10 Stocks to Consider if You Like Home Depot
Darmstadt
The 20 Best Places to Live in Germany
Dar es Salaam- Tanzania
The 20 Best Places to Live in Africa
Bar Harbor, ME
The 20 Best Places to Live in the Northeast
Phoenix Neighborhoods
The 20 Best Places to Live in Phoenix Arizona
Hong Kong Restaurant
The 10 Best Seafood Restaurants in Berkeley, CA
The Prince Sakura Tower
The 20 Best Hotels in Tokyo
Palmers Fresh Seafood
The 10 Best Seafood Restaurants in Lexington, KY
Boardwalk Resort Aruba
The 20 Best Hotels in Aruba
Everything We Know About Aston Martin’s Limited Edition V12 Speedster So Far
2020 Lamborghini Huracan EVO
10 Things You Didn’t Know About The Lamborghini Huracan EVO
Ford Mustang Mach-E
20 Things You Didn’t Know About the Ford Mustang Mach-E
Mercedes-Benz Vision AVTR
The Mercedes-Benz Vision AVTR concept
Fossil Q Control
10 Best Fossil Smart Watches Money Can Buy
Stowa Prodiver Lime and Orange
The 20 Best Stowa Watches of All-Time
Spinnaker Hull California Automatic Black Tan
The 20 Best Spinnaker Watches of All-Time
Mido Multifort Automatic Anthracite Dial
The 20 Best Mido Watches of All-Time