There are plenty of email marketing services, but most of them haven’t been around for twenty years like Mailchimp. Not only does this unique business have more experience than most, but it has stood the test of digital time and proven it can adapt to the rapidly changing digital landscape. Here are twenty things you didn’t know about Mailchimp.
20. What Is Mailchimp
Mailchimp’s primary focus is email marketing. Just as a traditional advertising company reaches out to customers to grab their attention and get them to come to a brick-and-mortar store, digital email marketing helps people find your business. Without a way to reach customers, they won’t know when you have sales or new services and items, which means no sales. Although MC offers a lot more than email campaigns, that is where most people start.
19. Does Email Marketing Really Help
Is email marketing really necessary for businesses? The technical answer is no, but if you want to succeed and compete in a digital marketplace, then the answer is a resounding yes. A sale is a sale, and email engagement leads to sales when you do it properly. Mailchimp can help you reach out to customers, build brand loyalty, offer discounts, increase engagement and ultimately make more money.
18. Follow Up To Get Reviews
Most customers check to see that a business has good ratings before they give their business. Getting your first few customers can be a challenge, but you need those people or companies to leave a review once you have them. Using MC, you can send simple follow-up emails to get reviews for your product or service and boost your business.
17. Get Stated Free
Mailchimp is a paid, highly professional service that can help any small or large business streamline its email-related services and so much more. However, if you’re hesitant to put the money down before you see how incredible MC’s services are, then we’ve got good news. You can start for free. Mailchimp has four basic plans, or you can use the Pay As You Go plan. The four monthly plans are; Free, which is free and includes limited basic services. Essentials is $9.99 and includes 24/7 support, email templates, custom branding, and other services. Standard costs $14.99 and has all the goodies from Free and Essentials with even more business-building bonuses like the Customer Journey Builder, Behavioral Targeting, and Dynamic content. Finally, Premium runs just under three hundred dollars a month for the pros with extensive contact lists. It includes a host of customizable features, phone support, Multivariate Testing, and ten thousand or more contacts on your list.
16. You Can Read Unsubscribe Notes
When someone asks to be taken off the mailing list, it is essential to know what. Although you can’t read customer’s minds, you can read the unsubscribe notes. A deeper understanding of what turns people away from engaging with your content can help you plan future campaigns.
15. WordPress Integration
There are too many services that can’t work with WordPress. Considering how popular WP is for people who want to build and manage websites, you’d expect basic integration to be easy, but it’s not. Happily, Mailchimp doesn’t have that problem. Using the Gravity Forms plugin for WordPress, you can seamlessly integrate your WordPress website and all your Mailchimp services to get the most out of both.
14. Simple or Custom
13. Stores and Scheduling
With all the incredible and varied services Mailchimp offers, it’s easy to miss two of the most fundamental for many businesses. You can set up an entire web store with shopping using this service. Integrated cart and checkout included. Maybe you don’t sell physical products. Life coaches, business mentors, consultants, and even psychiatrists need to be able to book appointments. Scheduling is another simple way to reach your audience without having to deal with multiple services.
12. Star Rating
Mailchimp’s star rating is one of the most straightforward and most essential features you didn’t know you needed. Fabulous Blogging says the star rating is an easy way to see at a glance how engaged users are. This easy system shows how often subscribers are opening your emails, allowing you to find out why the information isn’t appealing to them or send more targeted messages.
11. Landing Pages and Opt-In Bonuses
Building a great, easy-to-use landing page is simple with Mailchimp. Suppose you’ve been in business a while. In that case, you probably already have a few tactics for getting people to sign up for emails already, but combining opt-in bonuses with a stellar landing page can elevate your email list to the next level and grow your business faster. An opt-in bonus can be a coupon code, free e-book, mini-course on a relevant subject, or other ‘freebie’ that gets people interested. By offering something desirable in a format that asks people to sign up for your mailing list, you can give value and gain a much larger following.
10. Get The Data That Matters
Mailchimp Reports is another excellent tool for growing your digital following and converting interactions into sales. Every time you send out mail through MC, the system automatically collects data. How many people opened your last newsletter? Are they rereading your emails? Did anyone click on product links? Don’t guess when you could know for sure.
9. You Can Teach Courses Online
Using Mailchimp, you can teach both free and paid courses online. MC uses automation called an education sequence to help you make this dream a reality. First, you need to create your MVP or Minimum Viable Product before investing in more complicated and expensive features. Break your information into digestible smaller chunks to create courses. These small courses are easy to send out with MC. When combined with landing pages, links to videos, and more, anyone can teach online.
8. You Need Autoresponders
Autoresponders are the email equivalent of basic coding. In coding, you set up a series of rules like ‘turn left when the L key is pressed,’ and they combine to make a program. Your email program should be that easy as well, and it can be. You set the rules, like telling Mailchimp to send out your generic thank you email whenever someone buys a product. Once you have the email created and set MC to the task, your customers can feel seen and appreciated, and you don’t need to type or even cut and paste the same message ten million times. Better still, you can auto-respond to other pre-sets as well. Autoresponders can say anything you want and be triggered by almost anything you like. Send visitors that didn’t buy a coupon code, or tell everyone who sends an inquiry that you’ll get back to them within a day so you can read emails later without making it seem as though no one is there to answer.
7. Professional Management Matters
Looking like a pro is easy when you’re doing what you love. Whether that is providing services or creating products, you know your business. Sadly, being a successful business is about so much more than doing something well. That’s where Mailchimp comes in with professionally managed email services. You can quickly put a form on your website so your customers can subscribe automatically. Once that’s done, you will start building a list. MC will track vital statistics every time you send anything out. It can show you open and click rates, change subscriptions, and remove unsubscribed customers, so you don’t have to do all that and more manually. It’s a win-win because you win extra time by wasting less on fiddly email tasks, and you win again when you learn to create excellent materials that have high engagement rates, thanks to the insights.
6. Mailchimp Presents
Are you looking for inspiration? Mailchimp Presents has got you covered. Whether you want to watch short films about small businesses making their dreams come true or listen to a podcast about how to grow your business, Mailchimp is there for it. In addition to helping their clients reach audiences and consumers, they do so much more. Website building, strategy teaching, and showcasing success stories are all part of the experience with MC.
5. Compliance and Consent
Mailchimp knows that you need permission to send marketing emails successfully, and they always recommend using a double opt-in process. New businesses don’t always know how this works or how to comply with anti-spam regulations. Luckily, you can find all the information you need to prevent this sort of accidental violation. This service will help you learn how to build an email list the right way to get great returns and keep happy customers.
4. You Can Send To A Single Person
When you look at a service like Mailchimp, it’s easy to see how you can send fifty, five hundred, or ten thousand emails out, but did you know you can also send to a single person? As Emailtech points out (Transactional emails are the ones that are sent to a single person at a time and can carry a limited type of content. ), “Transactional emails are the ones that are sent to a single person at a time and can carry a limited type of content.” You don’t have to choose a hundred recipients for an email. Acknowledging individuals is a great way to build a repertoire and establish trust and brand loyalty.
3. Customized Email Layouts
Branding is everything when it comes to building a business. People need logos and simple, accessible imagery to help them associate your products or services with your business instead of going to the competitors. No one wants to lose sales because of inconsistent branding. Luckily, Mailchimp helps you create email layouts that work for you. Using logos, templates, and even consistent background colors will help you convert interest into interaction and sales.
2. Build a Website With Mailchimp
You probably already know that you can find excellent online services like Wix to help you create a website without needing to learn to code, but did you know you could do that with your Mailchimp account? This service has templates predesigned color palettes and themes like other website builders, so your site looks impressive. Best of all, you don’t have to hire several different services and manage multiple platforms.
1. You Don’t Want To Be Spam
One of the simple rookie mistakes that e-commerce businesses make is trying to handle everything themselves. A great example of this is when you use standard email servers like Gmail to try and send out a marketing campaign, newsletter, or even thank you notes. Using CC and BCC might sound like a good idea, but it’s far more likely to expose data such as your client email list. Moreover, this sort of activity also runs the risk of getting you tagged as spam. When you put hours or days of effort into carefully crafting digital materials for your customers, the last thing you want is for them not to receive them. Plus, you can even get blacklisted for sending too much from a private email addy. Mailchimp can ensure your messages and materials get where they need to be without exposing customer information or looking like a spam scam.
Using Mailchimp is a fantastic way to manage everything you need for an online business in one place. Instead of signing up for multiple platforms, you can centralize everything and take advantage of management services, templates, and autoresponders to make the most out of your time and money. Building any business takes time and effort, but you can grow your business and dreams faster with a good email list and professionalism.