Unless you've been living under a rock lately, you're probably familiar with an app called NTWRK. If you're not, it's one of the more interesting things to come along in some time. Suffice it to say that it is an app offering some of the best products shopping has to offer in a livestream setting, and it's done by some of the most popular celebrities and pop culture icons that you could ever imagine. Sounds interesting, right? Here are twenty more things about them that might pique your interest.
1. The products available are exclusive
Products that are available on this app or exclusive, meaning that they can't be found anywhere else. That fact alone means that a lot of people want to get their hands on them, especially if the host in question just happens to be one of their favorite celebrities. It’s definitely an interesting concept, and one that has seen the company become quite successful over a relatively short period of time. One thing is certain, more and more people are adding this app to their smartphones on a daily basis.
2. They usually sell out in mere minutes
Sometimes, the products being sold are so popular that they sell out only minutes after they go live. If you've ever tried to go shopping at a department store on Black Friday and witnessed the absolute melee that occurs when they unlock the doors, it's sort of like that. The only difference is it's in digital form so you don't have to worry about actually getting punched in the face.
3. They offer a curated shopping experience
The company also offers what they refer to as a curated shopping experience. As far as they're concerned, it's important to offer products that are carefully thought out, things that people will want to spend a little extra money on. You're not going to find anything that would be in the local bargain bin on this app. After all, these icons of popular culture are lending their names to many of the products that are being sold on the app, so expect to shell out some cash if you want to get your hands on any of it. That said, it is a near-perfect shopping experience for some people, depending on their particular likes and dislikes.
4. They have a rather eclectic selection
Another thing that makes the company so successful is that they offer so many different things. They don't specialize only in clothing, yet they offer a lot of different articles of clothing. Depending on the day, you might be able to get your hands on sneakers that are being endorsed by a top NBA player. On another day, it might be clothing that comes directly from the clothing line of one of your favorite celebrities. Sometimes it involves jewelry and at other times, it involves any number of other products. Typically, the sky's the limit.
5. They also offer early access to products
Something that a lot of people really tend to like is that they sometimes offer early access to certain products that will eventually be released to the mainstream public. Think about sneakers that are released by NBA players. There's usually this huge run on the sneakers as soon as they're released in stores. It isn't at all uncommon to see the same products being sold here days or even weeks before they're released to the public. In short, it gives you an opportunity to get your hands on something that you might otherwise have missed out on.
6. They work with celebrities of all disciplines
They work with celebrities of all disciplines. They have top athletes from practically every type of sport you can imagine that they typically work with. By the same token, they also work with actors, musicians and virtually everyone in between. If the individual in question is popular and has made a public name for themselves, there is a chance that they could show up here.
7. You can chat directly with the host
Sometimes you have the opportunity to chat directly with the host while they are doing a livestream. In fact, there are times when people make the decision to participate in one of these livestreams just for the possibility of getting to say something directly to that particular celebrity. It doesn't always work out, especially if there are a lot of people on the app that day. However, there is always a chance that it could happen. That fact alone is enough to make a lot of people login, even if they hadn’t initially planned on purchasing any of the products.
8. You can also talk to other people
Of course, you can also talk to all the other people that are participating in that particular event as well. It definitely goes a long way toward creating an environment of excitement about the host and the products that are being sold. People have the opportunity to bounce ideas off of one another and talk about their favorite products. The idea is to eventually foster a community that can come together just to enjoy something for a little while.
9. Sometimes you get surprises delivered directly to you
After you've been a customer for a while, you sometimes get some nice surprises. Every once in a while, they will deliver something at random to some of their customers' front doors. It's usually done as something of a thank you for doing business with them or perhaps as part of a celebration when your birthday is about to roll around. Either way, it's a nice touch and it's one that customers seem to like quite a lot. Who wouldn't?
10. They host something every day
One of the things that keeps this app relevant is the fact that they host something every single day. That might seem like a lot, but it's also a necessity. It would be virtually impossible to keep an app like this going strong if they only hosted events once a week or so. It wouldn't be enough to hold the interest of the general public. On the other hand, hosting events every day is more than enough to keep people coming back for more. You might say that they got an A + in their Marketing 101 class.
11. They even have virtual festivals to celebrate special events
Sometimes, it's not all about hosting a shopping event. Despite the fact that that is the main reason for their existence, there are times when they host other events that are more fun than anything else. You might have the opportunity to participate in some of those special events. In some cases, the events center around a particular theme. In others, it's all much more relaxed. Either way, you have the opportunity to have a lot of fun and see things that you probably wouldn't get to see otherwise.
12. You can enter drawings for extra prizes
Something that makes this company truly special is that they give you the opportunity to enter drawings in order to get extra prizes. Sure, a lot of companies do that, but not necessarily at this level. These individuals make sure that their customers feel valued. To that end, they hold a lot of special events and hand out a lot of prizes in order to make sure their customers keep coming back.
13. They might invite you to a virtual music festival
It's still a bit difficult to attend events where there will be hundreds of people in person. In some cases, it’s allowed but still risky. In other cases, it simply isn't safe to do so. As a result, a lot of people have taken to doing things in the virtual world because it's not safe to do things the way that everyone used to. As such, you might get invited to a virtual music festival that allows you to experience everything so closely, it almost feels like you're actually right there. The difference is, you're doing it all from the safety and comfort of your own home.
14. Sometimes you get a real treat that doesn’t involve shopping
A lot of things that happen on this app involve shopping. After all, that's why it exists. That said, it's not always about shopping. There are those rare occasions where you have the opportunity to do a question-and-answer session with a particular host or perhaps, just sit and listen to something that they are passionate about. These events can be just as important as any of the shopping events that are held, sometimes even more so.
15. They’re always thinking of new ways to surprise people
As you can see, they are constantly thinking of new and innovative ways to surprise their customer base. They don't want things to feel stagnant. They know that if they allow things to get stale, their clientele will drop off and that doesn't bode well for their bottom line. As such, they are constantly brainstorming about new ways to garner the interest of other people, as well as keeping interest high with their existing customers.
16. They recently partnered with American Express
Clearly, the company is onto something special with this idea, as proven by the fact that major companies are starting to take note. Most recently, American Express decided to team up with NTWRK in order to make it easier for customers to buy things on the site. They even offer special incentives for those individuals who hold one of their credit cards and also hold membership in NTWRK.
17. They just had their first festival geared toward items for the home
Recently, they have been branching out. It's not always about clothing, footwear or music anymore. Those things are still rather prevalent on the site, but they're trying to reach as many people as they possibly can. As such, they recently held their very first festival geared toward items for the home. Everything in the festival involved home goods of one type or another. By all accounts, the event was extremely successful. In fact, they will probably be holding many more of these events in the not-too-distant future.
18. They’ve recently gotten into the world of cultural artifacts
They've done it before, but it isn't something that they dive into very often. Every once in a while, they will auction off cultural artifacts, usually at the hands of someone who is an expert in the field. It's definitely a bit different from what they typically get involved in, but their last outing with such products was quite successful. As such, they plan to make it something that they do on a fairly routine basis, although it probably won't be as frequent as some of the other types of events that they hold.
19. Major companies like Xbox are getting involved
American Express isn't the only one that decided to jump on board their popularity train. Xbox is also involved, as the company teamed up with NTWRK hosts in order to create something that is completely unique. It gave customers the opportunity to purchase an Xbox unlike anything else that has ever been designed. If companies like Xbox and American Express see the value in this, it's definitely time for everyone else to stand up and take notice as well.
20. It’s not just major celebrities that contribute
More often than not, it is a major celebrity or pop culture icon that is hosting an event, but that isn't always the case. They also feature some of this generation's top artists like HAZE. These individuals may not be household names, at least not yet. However, they are at the top of their game and they have something to bring to the table that no one else has. In addition, it provides an avenue for individuals who are fans of their work to gain access to things that wouldn't be available through any other means. In the end, it benefits both the artist and the public, not to mention being a rather lucrative deal for NTWRK.
Written by Allen Lee
Read more posts by Allen Lee